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Marketing Engineer

San Francisco, CA • New York, NY • United States

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

The Marketing Engineer, AI Deployment will design and build programmatic go-to-market systems and AI-powered workflows that improve efficiency, impact, and execution across Marketing. This role sits at the intersection of operations, data, and marketing with a focus on turning strategy & manual work into scalable, automated systems.

This is not a traditional operations role. It is a systems-focused role dedicated to building the infrastructure, workflows, and intelligence layers that power a modern, product-informed revenue and efficiency engine across marketing. The ideal candidate is an expert in building interconnected data layers optimized for AI, driving AI adoption, and translating complex business challenges into scalable, automated technical workflows that directly drive revenue and operational efficiency.

Success in this role is measured in three ways: agents live—the count of AI systems you've shipped into real, recurring use by marketers; hours saved—manual work returned to the org and reinvested in higher-leverage problems; and revenue driven—pipeline, conversion lift, or deal velocity directly attributable to what you've built. Everything else flows from those three numbers.

This is a full time role that can be held from one of our US hubs or remotely in the United States. 

What you'll do at Figma:

  • Identify and define high-impact AI use cases across marketing, taking them from prototype to full deployment
  • Coach and partner with marketers to take them from novice to full workflow transformation and self-sufficiency
  • Build custom tools, agents, automations, and integrations (APIs, MCP Servers) tailored to each operator's responsibilities—campaign ops, lifecycle, content production, intelligence reporting, and beyond
  • Own and evolve a GitHub-managed marketing AI cortex of prompts, skills, context files, and agents. Treat it like a product: versioned, documented, and continuously improved
  • Recognize patterns across your cohort and systematically productize what works—tools built for one marketer should become reusable for peers, then the broader org
  • Measure what works. Define evaluation criteria, instrument AI workflows, and track adoption to identify which agents, prompts, and skills drive impact—and retire the ones that don't
  • Document every workflow, tool, playbook, and transformation pattern so knowledge scales beyond any one person
  • Stay ahead of AI trends in Generative AI, LLMs, and agentic systems—and share wins visibly with your cohort and leadership to build momentum and inspire adoption

We’d love to hear from you if you have:

  • A demonstrated track record as an AI builder—agents, LLM workflows, automations, or prompt systems you've shipped into production and seen real users adopt. We care more about what you've built than how many years you've spent in any one function
  • Deep, hands-on expertise in Gumloop (preferred) or equivalent agent orchestration platforms such as n8n, Workato, or Zapier—including authoring shared workflow templates that non-technical users can adopt and modify on their own
  • Experience building and maintaining shared prompt libraries, skill catalogs, or AI-readable knowledge bases—bonus if you've managed them in version control (GitHub, etc.) with proper documentation and evals
  • A bias toward measurement—you instinctively instrument what you build, define what “good” looks like, and iterate based on signal rather than vibes
  • 5+ years of experience building systems for go-to-market teams—Marketing Operations, Revenue Operations, Sales Operations, AI Transformation, or Technology Transformation. We're open to less time-in-seat if your AI builder portfolio is strong

While it’s not required, it’s an added plus if you also have:

  • Operate marketing automation and composable CDP tools (e.g. Customer.io, Hightouch, Census) with reverse ETL workflows
  • Query data using SQL across warehouses like Snowflake or BigQuery, with light scripting in Python or TypeScript for integration prototyping
  • Lead cross-functional enablement, training, and change-management programs that translate stakeholder needs into structured AI workflows
  • Apply product-led growth principles to shape product-informed marketing motions and campaign strategies
  • Engage with Figma's product ecosystem and the broader design and developer tooling landscape
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
 
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Pay Transparency Disclosure

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.    

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information. 

Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement.  Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.

Annual Base Salary Range:

$127,000 - $296,000 USD

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities. 

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By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.

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