Marketing Operations Specialist

You could work anywhere. Why Figment?

Figment powers the future of Web3 through industry-leading blockchain infrastructure. As the leading provider of staking solutions, we help 500+ institutional clients optimize their crypto rewards, including top exchanges, asset managers, wallets, foundations, custodians, and major token holders. Our clients trust Figment for a comprehensive suite of services, including reward optimization, cutting-edge API development, detailed rewards reporting, seamless partner integrations, governance support, and slashing protection.

Backed by a team of passionate and intelligent Figmates, with a 100% remote-first global presence across 12 countries, our company is on a mission to accelerate the adoption, growth, and long-term success of the Web3 ecosystem. We’re building the infrastructure that will power the decentralized future.

As a fast-growing tech company, we’re looking for builders and innovators — people who thrive in the face of uncertainty and are motivated to make an impact. We are also looking for true teammates - people who are genuine, humble, and driven to level up together. If you're excited to shape the future, contribute to an energetic company culture, and work at the cutting edge of blockchain technology, we want you to join our team and help us lead the charge!

About the Opportunity

We are seeking a Marketing Operations Specialist to help grow Figment’s marketing team and optimize the operational backbone of our campaigns. In this role, you’ll own the marketing tech stack, fine-tune workflows, and ensure seamless integration of systems to enable impactful, data-driven campaigns.

We’re looking for someone with a strong background in B2B marketing operations who can manage platforms like Pardot, Salesforce, Google Analytics, and WordPress to drive efficiency and performance. You’ll also lead initiatives like A/B testing, multivariate testing, and email marketing campaigns to help us refine and scale our strategies.

This is a full-time remote position with working hours aligned to the Eastern Time Zone. If you’re excited by the idea of creating seamless systems, unlocking insights from data, and supporting a world-class marketing team, this role may be a great fit for you.

How You Will Make an Impact

• Manage and optimize Figment’s marketing tech stack, including Pardot, Salesforce, Google Analytics, and WordPress.
• Develop, document, and refine marketing workflows, ensuring efficient and scalable operations across the team.
• Design and execute A/B and multivariate tests for email campaigns, landing pages, and other digital assets to improve engagement and conversions.
• Build and maintain marketing dashboards to measure performance across channels and campaigns, enabling clear visibility into ROI and pipeline impact.
• Implement and oversee lead scoring, segmentation, and nurturing processes in Pardot to support the sales pipeline.
• Collaborate with the content team to optimize WordPress pages for campaign performance and tracking.
• Create reporting frameworks for email marketing performance and audience engagement metrics, delivering actionable insights to the team.
• Troubleshoot and resolve technical issues in marketing systems to ensure continuity of operations.
• Stay up to date on marketing technology trends and recommend new tools or processes for enhanced efficiency.

Who You Are

• Proven experience with B2B marketing operations, particularly using Pardot and Salesforce.
• Skilled in Google Analytics, with the ability to analyze and report on campaign performance.
• Proficient in managing and optimizing WordPress for content marketing purposes.
• Strong knowledge of A/B and multivariate testing, with a track record of using data to drive marketing decisions.
• Expertise in email marketing campaign design, execution, and reporting.
• Highly analytical and detail-oriented, with a knack for problem-solving.
• An excellent communicator who thrives in a cross-functional, remote-first team.
• Self-motivated and comfortable working independently, with the ability to prioritize multiple projects.

Even Better If You Have

• Experience implementing advanced lead scoring and nurturing strategies in Pardot.
• Familiarity with data visualization tools.
• Basic knowledge of SQL for custom reporting and data analysis.
• A background or interest in blockchain, Web3, or crypto ecosystems.

Teams You’ll Collaborate With Most Often

• Marketing Team: Collaborate on campaign workflows, data insights, and reporting.
• Sales Team: Align lead scoring, nurturing, and handoff processes to optimize the sales pipeline.

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Why you might be excited about us

At Figment, we offer an exciting range of competitive benefits designed to support and empower every member of our team:

• 100% remote-first environment. Our flagship office is in Toronto, Canada. We also have additional co-working spaces in New York, Montreal, London, and Singapore. That means if you want to do your things in the office (if you’re near one), at home, or a bit of both, it’s up to you.
• 4 weeks of PTO that kick in day one, with an additional 1 week of flex days.
• Extended company-paid health benefits that kick in day one.
• Best in class parental leave and flexible arrangements.
• A home office stipend to create a space that you enjoy working in.
• Monthly Wifi reimbursement.
• A yearly Learning & Development budget.
• 401K (US) or RRSP match (Canada).
• Stock Options in the company.
• A competitive bonus (based on company performance) that is distributed bi-annually - we believe that the company’s success should be shared with our employees often
  • For roles listed within the Sales Department, there is instead a competitive commissions structure which will be outlined during your first interview with Figment
• Annual onsite company gatherings and retreats to inspire team bonding, collaboration, and fun!

Other reasons you may love working at Figment

• We are a team of under 200 members, which allows for an impactful contribution from day one.
• We place a strong focus on personal career development to shape a role that fits your goals and interests. Your satisfaction and well-being matter to us, and we’re here to support your ongoing growth.
• Our culture is one of honesty, professionalism and risk taking in a high-growth environment.
• Our team members themselves recommend working at Figment - with an eNPS score of 54 (which is ranked as ‘great’!).
• We are also extremely proud of ranking as one of the top Web3 employers by Talent Titans.

Interview process

At Figment, we try to go above and beyond in making sure that you have the best possible experience interviewing with us. We strive for a smooth, organized, and informative process.

• During your first Recruiter Call, you will be provided with more information about Figment, the position and what to expect for the rest of the interview process. Please be prepared to discuss why you are interested in joining Figment and what excites you about the position and company.
• As we go through the process, we work to make sure that you hear back from us in a timely fashion. If we decide at any point that we’re unfortunately not moving forward, we will give you feedback on why it was not a fit.
• We aim for the entire process to take around 2-3 weeks from initial screen to offer. There can be exceptions on either side of the bell curve here, but as a rule, that’s the time-frame you can expect.

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See here for Figment's Privacy Policy and California Employee Privacy Policy.

At Figment, we have a thorough hiring process to verify the identity of all job candidates. This includes checking documents, conducting in-person interviews, biometric authentication and completing background checks. Candidates must pass all these steps to be considered for a job with Figment. Anyone who provides false information or tries to skip these steps will be disqualified from the hiring process immediately.

To learn more about Figment, our team, and the amazing work we are doing, visit our website. Are you ready to join us?