Product Marketer

You could work anywhere. Why Figment?

Figment powers the future of Web3 through industry-leading blockchain infrastructure. As the leading provider of staking solutions, we help 500+ institutional clients optimize their crypto rewards, including top exchanges, asset managers, wallets, foundations, custodians, and major token holders. Our clients trust Figment for a comprehensive suite of services, including reward optimization, cutting-edge API development, detailed rewards reporting, seamless partner integrations, governance support, and slashing protection.

Backed by a team of passionate and intelligent Figmates, with a 100% remote-first global presence across 12 countries, our company is on a mission to accelerate the adoption, growth, and long-term success of the Web3 ecosystem. We’re building the infrastructure that will power the decentralized future.

As a fast-growing tech company, we’re looking for builders and innovators — people who thrive in the face of uncertainty and are motivated to make an impact. We are also looking for true teammates - people who are genuine, humble, and driven to level up together. If you're excited to shape the future, contribute to an energetic company culture, and work at the cutting edge of blockchain technology, we want you to join our team and help us lead the charge!

About the opportunity

The Product Marketer will play a central role in Figment’s success by developing and executing strategies to position our products effectively in the market. Working closely with the product, sales, and customer support teams, this individual will create compelling materials that drive product adoption, customer understanding, and sales enablement.

From crafting product documentation and presentations to building explainer videos and go-to-market strategies, this role will require both creative and analytical skills to ensure Figment’s products are positioned for maximum impact.

How you will make an impact

Product Positioning and Messaging

• Define and articulate the value proposition for Figment’s products and services, ensuring alignment with customer needs.
• Create consistent and impactful messaging frameworks that highlight Figment’s unique advantages.
• Conduct market and competitive research to identify opportunities and refine positioning.

Content Development and Delivery

Develop and maintain product marketing assets, including:

• Product documentation and user guides.
• Presentations, FAQs, and one-pagers for sales enablement.
• Explainer videos, webinars, and onboarding materials for customers.
• Case studies and ROI calculators.
• Collaborate with demand generation teams to create content for campaigns, including blog posts, white papers, and social media assets.

Go-to-Market (GTM) Strategy

• Partner with product and marketing teams to plan and execute product launches, ensuring all stakeholders are aligned and prepared.
• Develop campaigns to drive awareness, adoption, and engagement for new and existing products.
• Monitor and analyze product adoption rates and feedback to adjust strategies as needed.

Sales Enablement and Customer Support

• Work closely with the sales team to create tools and training materials that help close deals effectively.
• Support customer success by producing educational resources to address common questions and improve customer experience.
• Provide ongoing training to internal teams on product updates, new features, and key benefits.

Metrics and Insights

• Measure the effectiveness of product marketing initiatives (e.g., adoption rates, customer satisfaction, and campaign performance).
• Use data and customer feedback to refine messaging, materials, and product positioning.

Who you are

Experience

• 3-5 years of experience in product marketing, preferably in SaaS, blockchain, or a technology-driven industry.
• Proven ability to develop effective product positioning, messaging, and marketing materials.
• Experience collaborating with cross-functional teams, including product, sales, and support.

Skills

• Exceptional written and verbal communication skills, with the ability to simplify complex technical concepts.
• Strong project management and organizational abilities to handle multiple priorities effectively.
• Creative and analytical thinking to craft compelling stories and measure the impact of campaigns.

Knowledge

• Familiarity with blockchain, staking, and institutional use cases is highly preferred.
• Understanding of customer personas, segmentation, and buyer journey mapping.

Technologies we use

• Marketing and Content Creation Tools: Google Slides, Canva, Adobe Creative Suite (Photoshop, Illustrator, etc.).
• Video editing tools like Camtasia, Final Cut Pro, or Adobe Premiere Pro.
• Collaboration and Project Management Tools: Notion, Trello, Asana, or Jira for tracking tasks and projects, Slack for team communication.
• Analytics and Reporting tools: Google Analytics, Pardot, or other marketing automation tools.
• Segment software for events tracking
• MixPanel or similar tools for data visualization (preferred but not required).
• Sales Enablement Tools: Salesforce, DocSend, or similar platforms for creating and distributing content to sales teams.

Teams you’ll collaborate with most often

In addition to collaborating with other Marketing team members, this role will collaborate most often with our Product, Sales, and Customer Support teams.

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Why you might be excited about us

At Figment, we offer an exciting range of competitive benefits designed to support and empower every member of our team:

• 100% remote-first environment. Our flagship office is in Toronto, Canada. We also have additional co-working spaces in New York, Montreal, London, and Singapore. That means if you want to do your things in the office (if you’re near one), at home, or a bit of both, it’s up to you.
• 4 weeks of PTO that kick in day one, with an additional 1 week of flex days.
• Extended company-paid health benefits that kick in day one.
• Best in class parental leave and flexible arrangements.
• A home office stipend to create a space that you enjoy working in.
• Monthly Wifi reimbursement.
• A yearly Learning & Development budget.
• 401K (US) or RRSP match (Canada).
• Stock Options in the company.
• A competitive bonus (based on company performance) that is distributed bi-annually - we believe that the company’s success should be shared with our employees often
  • For roles listed within the Sales Department, there is instead a competitive commissions structure which will be outlined during your first interview with Figment
• Annual onsite company gatherings and retreats to inspire team bonding, collaboration, and fun!

Other reasons you may love working at Figment

• We are a team of under 200 members, which allows for an impactful contribution from day one.
• We place a strong focus on personal career development to shape a role that fits your goals and interests. Your satisfaction and well-being matter to us, and we’re here to support your ongoing growth.
• Our culture is one of honesty, professionalism and risk taking in a high-growth environment.
• Our team members themselves recommend working at Figment - with an eNPS score of 54 (which is ranked as ‘great’!).
• We are also extremely proud of ranking as one of the top Web3 employers by Talent Titans.

Compensation

One of Figment’s core principles is “Making the Invisible Visible” - ensuring transparency and information sharing in all communication. Figment is committed to transparency regarding pay, benefits, and other compensation types for all internal roles as well as all roles being hired for.

Base Salary: The CAD base salary range for this position is CAD $110,000 - $130,000. The US base salary range for this position is USD $110,000 - $130,000. This range reflects base salary only, and does not include additional compensation or benefits. For candidates in other countries, the pay range will be disclosed upon your first interview with Figment (being a globally remote company, the list of salary ranges would simply be too long to note here!). The range displayed reflects the minimum and maximum range for a new hire across all Canada or the US. A candidate’s specific pay within the range will be determined by various factors including job-related skills, relevant education, and training.

Interview process

At Figment, we try to go above and beyond in making sure that you have the best possible experience interviewing with us. We strive for a smooth, organized, and informative process.

• During your first Recruiter Call, you will be provided with more information about Figment, the position and what to expect for the rest of the interview process. Please be prepared to discuss why you are interested in joining Figment and what excites you about the position and company.
• As we go through the process, we work to make sure that you hear back from us in a timely fashion. If we decide at any point that we’re unfortunately not moving forward, we will give you feedback on why it was not a fit.
• We aim for the entire process to take around 2-3 weeks from initial screen to offer. There can be exceptions on either side of the bell curve here, but as a rule, that’s the time-frame you can expect.

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See here for Figment's Privacy Policy and California Employee Privacy Policy.

At Figment, we have a thorough hiring process to verify the identity of all job candidates. This includes checking documents, conducting in-person interviews, biometric authentication and completing background checks. Candidates must pass all these steps to be considered for a job with Figment. Anyone who provides false information or tries to skip these steps will be disqualified from the hiring process immediately.

To learn more about Figment, our team, and the amazing work we are doing, visit our website. Are you ready to join us?