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Senior B2B Marketing Manager

San Francisco, CA

About Figure

Figure is revolutionizing financial services with its disruptive technology platform. Our flagship product is the #1 non-bank HELOC in America. We’re delivering new consumer lending products and a capital markets ecosystem that maximize efficiency and transparency – by capitalizing on our loan origination activities, extensive network of partners, and growing pool of assets.

Join a team of 450+ people at Figure who have originated $11+ billion in loan volume.

We’re very profitable and growing fast.Figure has raised $469 million from top investors like Ribbit Capital, DST, Apollo, and Morgan Creek.

FastCo Most Innovative Companies

Forbes Top 50 Blockchain Companies

About the Role

Figure is seeking an experienced Sr. B2B Marketing Manager to help us grow our Partner HELOC business. You’ll partner cross-functionally with our channel marketing team, revops, and sales to develop and execute marketing strategies and campaigns across multiple channels.

What You’ll Do

Marketing Campaign Execution and Optimization

  • Spearhead the strategy and execution of sophisticated marketing campaigns to reach defined B2B and B2B2C audiences and hit aggressive SQO targets 
    • Tactics such as email marketing, webinars, digital marketing, social media marketing, account-based marketing (ABM) campaigns, and event promotion and follow-up campaigns
  • Identify and leverage optimal channels to reach key market segments
  • Collaborate with sales and content teams to develop targeted, relevant messaging
  • Continuously analyze campaign performance and implement data-backed optimizations

Sales Enablement and Collateral Management

  • Partner closely with the sales team to develop and maintain marketing collateral, including for new products and upsell motions 
  • Ensure all messaging is consistent, compliant with industry regulations, technically accurate, and compelling!
  • Adapt marketing materials to address specific customer segments and use cases
  • Deliver high-quality, sales-ready leads to the enterprise sales team
  • Implement lead scoring and nurturing workflows in Hubspot

What We Look For

  • 6+ years of experience in B2B Marketing
  • 3+ years of experience with Hubspot Marketing Hub or Salesforce Marketing Cloud, especially with standing up campaigns, processes, and attribution from scratch
  • Financial technology, software, and B2B experience preferred; Mortgage Industry experience a plus!
  • Proven experience in implementing and managing ABM strategies
  • Problem solver, willing to get their hands dirty
  • Understanding of marketing compliance requirements
  • Clear and concise communication skills, with the ability to translate complex concepts for various audiences
  • Excellent quantitative and qualitative problem-solving skills
  • Demonstrated ability to think strategically and analytically
  • Excellent attention to detail, follow through, and adequate sense of urgency
  • Ability to simultaneously manage multiple projects and prioritize appropriately

Salary

  • Compensation Range: $118,800 - $148,500
  • 25% Bonus Target
  • Equity stock options package
  • This is the compensation range for the United States, actual compensation may vary based on individual candidate experience, location, or evolving business needs

Perks

  • Comprehensive health, vision, and dental insurance with 100% employer-paid premiums for employees and their dependents on select plans
  • Company HSA, FSA, Dependent Care, 401k, and commuter benefits
  • Employer-funded life and disability insurance coverage
  • 11 Observed Holidays & Accrued PTO plan
  • Up to 12 weeks paid family leave
  • Continuing education reimbursement

Depending on your residential location certain laws might regulate the way Figure manages applicant data. California Residents, please review our California Employee and General Workforce Privacy Notice for further information. By submitting your application, you are agreeing  and acknowledging that you have read and understand the above notice.

Figure will not sponsor work visas for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. 

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