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Senior Field Marketing Manager

San Francisco, CA

About Figure

Figure (NASDAQ: FIGR) is transforming capital markets through blockchain. We’re proving that blockchain isn’t just theory - it’s powering real products used by hundreds of thousands of consumers and institutions. 

By combining blockchain’s transparency and efficiency with AI-driven automation, we’ve reimagined how loans are originated, funded, and traded in secondary markets. From faster processing times to lower costs and reduced bias, our technology is helping borrowers, investors, and financial institutions achieve better outcomes.

Together with our 170+ partners, we’ve originated over $22 billion in home equity loans (HELOCs) on our blockchain-native platform, making Figure the largest non-bank provider of home equity financing in the U.S. Figure’s ecosystem also includes YLDS, an SEC-registered yield-bearing stablecoin that operates as a tokenized money market fund, and several other products and platforms that are reshaping consumer finance and capital markets. 

We’re proud to be recognized as one of Forbes’ Most Innovative Fintech Startups in 2025 and Fast Company’s Most Innovative Companies in Finance and Personal Finance.

About the Role

The Figure Marketing team seeks a driven, experienced cross-functional Senior Field Marketing Manager to collaborate with our Partnerships, Marketing, Communications and Partner Success teams to bring the Figure brand to a wide variety of conferences, trade shows, and events. The duties for this role will include creating events, campaigns, and programs that elevate Figure’s product and brand awareness, drive pipeline, and boost partner engagement in areas ranging from home equity, mortgage, solar, and home improvement to fintech generally.

What You’ll Do

  • Lead field events from concept to execution, including ABM initiatives, for conferences and trade shows, sponsorships and speaking opportunities
  • Plan, develop and execute on a portfolio of events to potentially include conferences, trade shows, Figure-hosted events, and other field events.
  • Create and manage event budgets to ensure timely and cost-effective delivery.
  • Partner closely with the Partnership teams to align closely on objectives, outcomes, and positioning for the portfolio of events Figure is looking to sponsor, speak at, host, or attend throughout the year. 
  • Oversee all logistical aspects of events, such as venue selection, registration, attendee communications, speaker management, content development, materials, and onsite execution.
  • Build systems and procedures to streamline team participation in events. 
  • Conduct post-event analyses and debriefs, assessing effectiveness, demand generation, and areas for improvement.
  • Collaborate with cross-functional teams to execute multi-touch, integrated marketing programs that align with Partnership objectives, revenue goals, and corporate initiatives.
  • Track and measure event performance, sharing insights, progress updates, and results with both GTM and non-GTM stakeholders.
  • Champion the core Figure values and brand positioning and be part of the team representing Figure.
  • Travel within the U.S. for event execution as required.

What We Look For:

  • At least 6-8 years of marketing experience, with a strong emphasis on planning and managing events in partnership with a sales org
  • Proven ability to conceptualize and execute unique, high-impact events that drive engagement among existing and prospective partners and industry thought leaders.
  • B2B marketing experience is essential; experience in Fintech (and especially Home Equity / Mortgages) or another highly regulated industry is preferred, but not required.
  • Demonstrated expertise in executing events across in-person, hybrid, and virtual formats.
  • You'll collaborate with a skilled Design team, but having a keen eye for design, aesthetics and details will be helpful for ensuring visually compelling creative execution and effective outcomes.
  • Strong executive presence, with the ability to confidently engage and influence senior leaders, stakeholders, and external partners. Extensive cross-functional collaboration experience; a strong team player.
  • Exceptional project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.
  • You are creative and bring a builder’s mindset. You’re excited to test ideas, explore new content formats, and learn what works through experimentation. 
  • A positive, proactive, and adaptable attitude with enthusiasm for new challenges.

Salary

  • Compensation Range: ($120,000-$150,000)/yr
  • 25% annual bonus target, paid quarterly 
  • Company equity in the form of RSUs
  • This is the compensation range for the United States, actual compensation may vary based on individual candidate experience, location, or evolving business needs

Benefits

  • Comprehensive health, vision, and dental insurance with 100% employer-paid premiums for employees and their dependents on select plans
  • Company HSA, FSA, Dependent Care, 401k, and commuter benefits
  • Employer-funded life and disability insurance coverage
  • 11 Observed Holidays & PTO plan
  • Up to 12 weeks paid family leave
  • Continuing education reimbursement

Depending on your residential location certain laws might regulate the way Figure manages applicant data. California Residents, please review our California Employee and General Workforce Privacy Notice for further information. By submitting your application, you are agreeing  and acknowledging that you have read and understand the above notice.

Figure will not sponsor work visas for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. 

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