Performance Marketing Manager

About Figure Markets

Figure Markets is democratizing finance through blockchain. We’re building the exchange for everything - a decentralized custody marketplace for crypto, stocks, bonds, credit and more. We’re bringing best in class leverage, margining and liquidity to our exchange, while offering our members extensive borrowing options and unique investment opportunities.

Figure Markets is built on the Provenance Blockchain, and we use its native token, Hash, on the exchange. Provenance Blockchain embodies truth over trust and provides a foundation for Figure Markets to bring transparency and efficiency in a decentralized world.

Figure Markets is backed by leading venture capital firms and strategic partners, including Jump Crypto, Pantera, Distributed Global, Faction Lightspeed, NewForm Capital and CMT Digital. Figure Markets was founded by a seasoned team of entrepreneurs and operators from tradfi, fintech and defi, including Mike Cagney and June Ou.

About the Role

We’re looking for a performance marketing manager with a proven track record in managing paid marketing campaigns targeting consumers in crypto. 

What You’ll Do: 

• Lead the strategy, development, and execution of Figure Market’s paid social and search campaigns aimed at user acquisition and growth

• Optimize paid social campaigns to achieve CAC goals across each of our priority geos and customer segments

• Monitor, analyze, and report on campaign effectiveness, providing detailed analysis and strategic recommendations for continuous improvement

• Develop and test new creative strategies to consistently improve performance

• Collaborate with cross-functional teams, including data analytics, product marketing, and creative teams, to align on campaign goals and strategies

• Manage multiple work streams from concept through to execution and analysis

• Stay up-to-date with new and emerging social media channels, ensuring Kraken's performance marketing efforts leverage the latest trends and opportunities

• Additional duties and responsibilities as assigned

Required Qualifications 

• 4+ years of related experience in performance marketing with a focus on paid social and search media campaigns

• Experience managing and optimizing paid social acquisition campaigns that meet or exceed KPI targets, including CAC, CPSU, and CPI

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Test and learn mindset with a passion for experimentation

• Proficiency with social media advertising platforms including Facebook Ads, Instagram Ads, X Ads, Reddit ads, Tiktok ads, and Snap ads

• Proficiency with mobile measurement partners (MMPs) such as Appsflyer or Branch.

• Familiarity with analytics and data visualization platforms such as Google Analytics and Tableau 

• Excellent project management skills with the ability to manage multiple projects simultaneously

• Entrepreneurial mindset and a self-starter; able to work both independently and in a team environment

• Experience in consumer tech products with a focus on transactional goals is crucial