Creative Director

About Figure Markets

Figure Markets is democratizing finance through blockchain.  We’re building the exchange for everything - a decentralized custody marketplace for crypto, stocks, bonds, credit and more.  We’re bringing best in class leverage, margining and liquidity to our exchange, while offering our members extensive borrowing options and unique investment opportunities.

Figure Markets is built on the Provenance Blockchain, and we use its native token, Hash, on the exchange.  Provenance Blockchain embodies truth over trust and provides a foundation for Figure Markets to bring transparency and efficiency in a decentralized world.

Figure Markets is backed by leading venture capital firms and strategic partners, including Jump Crypto, Pantera, Distributed Global, Faction Lightspeed, NewForm Capital and CMT Digital.  Figure Markets was founded by a seasoned team of entrepreneurs and operators from tradfi, fintech and defi, including Mike Cagney and June Ou.

About the Role

This role is designed for an adaptable, hands-on leader who can execute daily creative work while shaping the foundational elements of our brand identity. Reporting directly to the CMO, the Creative Director will be responsible for building an “evergreen base layer” of visual and strategic assets, supporting go-to-market initiatives, managing paid ad campaigns, and continuously refining social media content. This person will also play a crucial role in hiring and overseeing a team of contractors as needed.

What You'll Do

1. Evergreen Brand Development
• Establish and refine the fundamental brand elements (logos, typography, color palettes) to create a cohesive identity.
• Ensure the brand communicates trust, innovation, and approachability without feeling corporate or stuffy.
2. Daily Creative Production
• Create high-quality design, video, and other multimedia assets using AI-driven platforms.
• Serve as a “creative grinder,” delivering content rapidly while maintaining brand consistency.
3. Go-To-Market (GTM) and Paid Ad Acquisition Support
• Collaborate with the CMO on GTM strategies for new product launches, focusing on visual and creative elements.
• Develop compelling creatives for paid ad acquisition efforts, ensuring alignment with messaging and target audiences.
4. Social Media Content
• Partner with social media teams to produce visually striking and on-brand content that fuels audience engagement and account growth.
• Enhance and adapt content for diverse platforms, including Twitter, Instagram, TikTok, and LinkedIn.
5. Leadership and Contractor Management
• Identify and hire external creative contractors when AI tools alone are insufficient.
• Delegate tasks effectively, building a lean yet highly productive creative ecosystem.
6. AI Enthusiasm and Integration
• Use AI platforms for rapid content iteration and productivity gains, remaining open to emerging AI technologies.
• Encourage best practices among contractors and team members to maximize AI’s potential.
7. Cross-Functional Collaboration
• Work closely with other departments—product, compliance, marketing—to align creative assets with broader company goals.
• Communicate design rationale and branding priorities clearly to executives and stakeholders.
8. Startup Mindset
• Embrace the fast-paced nature of a startup, pivot quickly based on results, and prioritize iterative improvements.
• Maintain transparency with the CMO regarding evolving brand strategies and creative outputs.

Required Qualifications

• Startup Experience: Proven success building or elevating brands in startup environments.
• High-Level Strategy & Execution: Ability to develop brand foundations and scale them, while also executing daily creative tasks.
• AI Proficiency: Deep interest in AI-driven design tools and willingness to integrate them into day-to-day workflow.
• Social Media Growth: Familiarity with creating visuals and campaigns that boost social engagement and drive follower growth.
• Paid Ad Creative: Experience conceiving and designing effective ads that convert for performance marketing.
• Adaptability: Comfortable working in rapidly changing environments and iterating based on analytics and market feedback.
• Collaboration: Strong communication skills to partner across departments and align creative direction with business goals.

Additional Skills

• Crypto or Fintech Knowledge: Understanding of blockchain, crypto exchanges, or decentralized finance is beneficial (but not mandatory).
• Creative Tool Mastery: Proficiency in design and video production tools (e.g., Adobe Creative Suite, Figma), plus familiarity with AI-generation platforms for images and videos.
• Team Leadership: Previous experience managing designers, illustrators, or videographers, and recruiting external talent as needed.

What Makes This Role Exciting 

• Hands-On Impact: Shape the creative foundation of a brand working at the intersection of traditional and decentralized finance.
• AI-Driven Innovation: Leverage the latest AI platforms to streamline design production and push creative boundaries.
• Ownership & Visibility: Report directly to the CMO and influence strategic decisions on how the brand evolves.
• Growth Potential: Recruit a flexible network of contractors and scale operations as Figure Markets expands.