Social Media and Community Lead

About Figure Markets

Figure Markets is democratizing finance through blockchain.  We’re building the exchange for everything - a decentralized custody marketplace for crypto, stocks, bonds, credit and more.  We’re bringing best in class leverage, margining and liquidity to our exchange, while offering our members extensive borrowing options and unique investment opportunities.

Figure Markets is built on the Provenance Blockchain, and we use its native token, Hash, on the exchange.  Provenance Blockchain embodies truth over trust and provides a foundation for Figure Markets to bring transparency and efficiency in a decentralized world.

Figure Markets is backed by leading venture capital firms and strategic partners, including Jump Crypto, Pantera, Distributed Global, Faction Lightspeed, NewForm Capital and CMT Digital.  Figure Markets was founded by a seasoned team of entrepreneurs and operators from tradfi, fintech and defi, including Mike Cagney and June Ou.

About the Role

The Social and Community Lead will drive Figure Markets’ social presence and community engagement strategy. Initially an individual contributor role, this position will manage the day-to-day operations of social channels (Twitter, Telegram, etc.), with the potential to build and lead a small team as the brand and community grow. The successful candidate is adept at creating consistent, high-quality content for “serious” corporate channels but can also weave in crypto-native language and trends to engage retail investors and enthusiasts.

What You'll Do

1. Social Media Strategy & Execution
• Develop and execute a social media calendar for Twitter and other relevant channels.
• Post 1–3 pieces of original content per day on Twitter, aligning with brand guidelines and regulatory requirements.
• Create copy that translates complex crypto offerings into clear messaging for retail audiences.
2. Community Engagement & Growth
• Own the Telegram community channel: organize moderators, respond to queries, and strategize ways to keep engagement high.
• Foster a welcoming environment where both experienced and novice crypto users feel supported.
• Monitor sentiment and feedback across social platforms, surfacing issues or trends to relevant internal teams.
3. Brand Voice & Messaging
• Maintain a professional and compliance-friendly tone while still staying relevant to crypto culture.
• Evolve brand guidelines as necessary, ensuring consistency across social, blog, and community platforms.
4. Data-Driven Insights
• Track performance metrics: growth, engagement, sentiment, and conversions.
• Use metrics to refine content strategy and better target specific audience segments (e.g., US retail, global retail, institutional, etc.).
5. Cross-Functional Collaboration
• Work closely with Product, Marketing, and PR teams to align social messaging with broader company objectives.
• Coordinate with Compliance and Legal to ensure all social and community content adheres to regulatory guidelines.
6. Team Development
• Participate in long-term planning for the Social & Community department.
• As the community and brand initiatives expand, hire, mentor, and manage junior team members and/or community moderators.

Required Qualifications

1. Social Media Track Record
• Proven experience growing and managing corporate social media channels, ideally in finance or similarly “serious” sectors.
• Portfolio or metrics showcasing channel growth, increased engagement, and effective brand positioning.
2. Crypto Fluency
• Deep understanding of crypto-specific language, meme culture, market trends, and regulatory nuances.
• Comfort crafting messages that resonate with both crypto-native retail investors and newcomers.
3. Community Management Experience
• Hands-on Telegram (or similar platform) management of at least one sizable community.
• Ability to handle real-time feedback loops, moderate discussions, and troubleshoot conflicts tactfully.
4. Strong Copywriting Skills
• Competent in drafting daily social posts independently without heavy oversight.
• Capable of tailoring complex concepts (e.g., stablecoins, tokenomics, mortgage-lending in crypto) into digestible messages.
5. Analytical Mindset
• Familiarity with social analytics tools (e.g., Sprout Social, Hootsuite, native Twitter/Telegram analytics).
• Ability to convert raw data into actionable insights that guide content creation and audience segmentation.
6. Strategic Thinking & Adaptability
• Able to balance short-term posting requirements with long-term brand-building objectives.
• Willingness to pivot based on shifting market conditions and user feedback.
7. Team Leadership Potential
• Interest in growing into a managerial role; ability to mentor and develop junior contributors.
• Strong organizational and communication skills to coordinate with cross-functional teams.

Preferred Qualifications

1. Prior Muted Brand Experience
• Familiar with regulated industries, such as finance, healthcare, or insurance, where compliance shapes content.
2. Knowledge of On-Chain Analytics
• Basic familiarity with reading blockchain data or using analytics platforms to inform marketing efforts is a plus.
3. Creative Campaign Portfolio
• Examples of industry-specific campaigns that blend educational content with entertainment.