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VP of Product Marketing (Austin, TX)

Austin, TX

About Files.com

Files.com is an enterprise secure file transfer & automation app with over 4,000 paying business customers, including Target, Canonical, UPS, Leica, DirecTV, GoPro, Marriott, and more. Files.com was bootstrapped by our founder and has been profitable since its founding in 2010. We raised $46.5 million of growth equity from Silicon Valley-based Riverwood Capital to accelerate our growth.

Location: Austin, TX

Awesome Office Atmosphere: Our new office is in the heart of Austin with a beautiful view of downtown, the Capitol, and excellent in-office perks (gym, parking, a beautiful terrace, and more)

World Class Pay and Benefits: Our pay is competitive with the top software companies in the world, with generous base salary plus equity compensation.

Big Company Benefits: You'll get full 🏥 Health/Dental/Vision Insurance coverage (plus 75% of Spouse/Family coverage too), 💰 401(k) with generous matching, 11 Company Holidays per year, and 🏖 20 PTO/Vacation days, plus we give employees off for Winter Break at the end of the year!

Company Macbook Pro and $1,000: We'll send you a company issued contemporary Macbook Pro as well as $1,000 sign-on bonus as a welcome to Files.com.

Tight-Knit Fun-Loving Team: You will be joining a fun-loving team that works together very closely.

We travel for regular in-person meetings with the team and the entire company to meet and work together face to face. These meetings are in cities around the US, including Scottsdale, Austin, Orlando, New Orleans, San Diego, Las Vegas, and New York City.

About the VP of Product Marketing Role

Files.com is looking for a seasoned VP of Product Marketing to own one of the most critical levers in our go-to-market motion: the message.

You’ll lead the charge in defining our product positioning, competitive narrative, and customer messaging to ensure we’re speaking directly to the needs and pain points of enterprise IT professionals. This role is high-impact, strategic, and deeply cross-functional. It's not brand fluff — it’s precision storytelling that drives growth.

In this Role, You Will:

  • Own Our Message: Shape and continuously refine Files.com’s voice, positioning, and value prop to win the minds and budgets of IT buyers.
  • Understand the Buyer: Identify and articulate our ideal customer profile — understanding what drives them, what keeps them up at night, and why they choose (or leave) vendors.
  • Craft Scalable Messaging Frameworks: Build clear, consistent narratives that translate across the website, sales materials, content, and campaigns.
  • Enable Internal Teams: Ensure Product, Sales, and Marketing are aligned with cohesive positioning and sales narratives.
  • Drive Strategic Content: Create and guide development of competitive battlecards, persona-based decks, whitepapers, and use case documentation.
  • Lead with Insight: Regularly analyze competitors, market trends, and customer feedback to fine-tune our story and strategy.
  • Be the Customer’s Voice: Collaborate with Product to ensure roadmap and marketing align with real user needs.
  • Grow our Market Presence: Lead thought leadership and outbound messaging efforts to position Files.com as a category leader in Managed File Transfer (MFT).

About You:

  • Technical Fluency: You’ve worked in, marketed to, or supported enterprise IT — ideally in the Managed File Transfer space.
  • Deep Market Understanding: You know what matters to IT buyers and how to reach them. Even better if you’ve used or bought MFT solutions.
  • Builder’s Mindset: You thrive in systems — not just strategy. You’re focused on repeatability, scalability, and creating assets that drive long-term growth.
  • Clear Communicator: You have a knack for simplifying complex technical concepts into powerful, persuasive narratives.
  • High EQ + Low Ego: You listen first, seek to understand, and lead with collaboration. You’ll be working with Sales, Product, and Execs daily.
  • Early Win Mentality: You focus on quick, visible impact within your first 60–90 days while laying the foundation for long-term success.
  • Customer-First Thinker: You care about the post-sale experience just as much as pre-sale. Messaging must drive upsell, engagement, and retention.

Pluses but Not Required:

  • Previous experience managing analyst relations or PR initiatives
  • Background in MFT
  • Experience in a high-growth or bootstrapped company environment

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