Senior PPC Specialist

Fincent is a new age finance firm whose mission is to bring financial and accounting services into the modern era. We like to think of ourselves as all of the good parts of a startup, without the downsides. We're a tight-knit team of smart, friendly people solving problems together with a shared passion for design, technology and creativity. Fincent stands at the intersection of neo-banking and SaaS and aims to be a complete financial hub for SMBs. We offer an AI-powered finance team with a real-time dashboard to manage all the finance functions for your business on one platform – banking, bookkeeping, yearly taxes, bill pay & invoicing, financial projections & budgeting, reimbursements and more.

Job Summary

We are looking for a Senior PPC Specialist to own and scale our paid performance marketing efforts across Google, Meta (Facebook/Instagram), Bing, and other relevant platforms. The ideal candidate will be a data-driven digital marketer with a deep understanding of SEM, paid social, and SEO fundamentals. You will play a crucial role in demand generation, customer acquisition, and growth experimentation.

Responsibilities:

• Plan, execute, and optimize paid search and social campaigns across Google Ads, Meta Ads, Bing, and other relevant networks.
• Continuously A/B test ad copy, creatives, audience segments, and bidding strategies to improve performance.
• Collaborate with designers, copywriters, and analytics teams to launch high-converting campaigns.
• Manage and optimize landing pages in collaboration with web/SEO teams to improve Quality Score and conversion rate.
• Own daily performance monitoring, pacing, and budget allocation across multiple channels.
• Provide weekly and monthly performance reports with insights and actionable recommendations.
• Conduct keyword research, competitive analysis, and stay on top of digital marketing trends and algorithm updates.
• Support SEO strategy implementation in coordination with content and development teams. 

Qualifications:

• 5+ years of hands-on experience in PPC/SEM and Paid Social campaign management.
• Proven success managing large-scale campaigns with measurable ROI (especially in B2B SaaS or startup environments).
• Strong understanding of conversion funnels, attribution, pixel tracking, and marketing automation tools.
• Experienced in media planning and budget allocation to maximize ROI across paid channels
• Expertise in Google Ads (Search, Display, YouTube), Facebook Business Manager, and Bing Ads.
• Experience with tools such as Google Analytics (GA4), Tag Manager, Looker Studio, SEMrush, and Ahrefs. 
• Strong analytical skills and proficiency in Excel/Sheets and data visualization tools.
• Working knowledge of SEO fundamentals and their synergy with paid efforts.
• Experience working in high-growth, cross-functional environments.
• Excellent communication and project management skills.

Bonus Points:

• Experience in a U.S.-based B2B SaaS or Fintech company.
• Google Ads and Meta Blueprint certifications.
• Previous experience in startup or early-stage growth teams. 

Why Fincent?

• Fast-paced, high-impact role in a growing Fintech startup
• Work closely with founders and leadership
• Remote-first culture with a collaborative and driven team
• Opportunity to shape the performance marketing strategy from the ground up