First Day stands at the forefront of health and wellness, driven by a passion for empowering families to live their healthiest, most vibrant lives. Guided by cutting-edge research, we’ve created a lineup of science-backed products designed to foster total well-being. By championing innovative solutions for every stage of life, First Day remains steadfast in our commitment to helping individuals and families unlock their full potential for health and vitality.

ROLE OVERVIEW

We are looking for a performance-driven Creative Strategist to own creative from strategy through in-market performance.

This role works cross-functionally with Growth, Brand, Product, creators, editors, and AI-enabled workflows to develop high-converting creative rooted in customer insights, performance data, and continuous experimentation. The ideal candidate is a hands-on builder who can move from research and ideation into scripting, production, launch, analysis, and iteration.

At First Day, you’ll have the opportunity to use AI-powered tools and workflows to accelerate research, ideation, testing, and creative development while working in a culture where ownership, experimentation, and continuous improvement drive how we operate.

KEY RESPONSIBILITIES

• Own the full creative lifecycle, from research and strategy through scripting, production, launch, and performance analysis.
• Develop high-converting creative concepts, briefs, messaging, hooks, and scripts grounded in customer insights and performance data.
• Research customers, competitors, creators, UGC content, market trends, and emerging creative patterns to identify new opportunities and testing hypotheses.
• Use AI tools to accelerate research, ideation, concept development, creative iteration, and problem-solving.
• Partner closely with creators, UGC talent, video editors, and cross-functional teams to bring creative concepts to life and ensure high-quality execution.
• Develop creator-led and UGC-style performance creative for Meta, TikTok, and other short-form video platforms.
• Analyze creative performance, identify patterns and learnings, and translate those insights into the next round of concepts and tests.
• Continuously iterate on messaging, hooks, formats, audiences, and creative angles to improve performance.
• Contribute to scalable creative systems, testing processes, and workflows that increase both creative quality and output.

QUALIFICATIONS

• 5+ years of experience in Creative Strategy, Performance Marketing, Direct Response Advertising, or a similar performance-focused creative role.
• Proven track record developing high-performing paid social creative for DTC or consumer brands.
• Strong understanding of consumer psychology, direct-response marketing, and performance creative.
• Experience developing creative strategies, writing scripts, and leading concepts from idea through production.
• Experience creating creator-led and UGC-style performance creative for Meta, TikTok, and other short-form video platforms.
• Strong working knowledge of AI tools and the ability to use them meaningfully across research, ideation, creative development, and workflow optimization.
• Ability to use customer insights and performance data to make creative decisions and drive continuous improvement.
• Strong collaboration skills with the ability to work effectively with creators, editors, media/growth teams, and other cross-functional partners.
• Comfortable operating in a fast-moving environment with a high degree of ownership, experimentation, and iteration.