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Analyst, Consumer Insights

Plano, TX

COMPANY OVERVIEW: 

At Fisher\SMB, we are dedicated to guiding our clients through the complexities of retirement planning with expertise and care. Since our founding, we have specialized in providing retirement-focused financial strategies that support long-term security and sustainable growth. Our personalized approach combines in-depth market knowledge with a commitment to understanding each client’s unique financial goals.

As part of our team, you’ll be joining a group of professionals driven by a shared mission: to deliver exceptional service, uphold ethical standards, and contribute to our clients’ financial well sent confidence. We believe in fostering an environment where innovation, collaboration, and professional development are encouraged. If you are passionate about helping others secure their future while advancing your career in a supportive setting, Fisher\SMB is the place for you.

JOB SUMMARY: 

The Analyst, Consumer Insights delivers the quantitative and technical backbone of Fisher SMB’s evolving insights function. This role designs surveys, develops sampling plans, performs advanced analysis, and supports automation and dashboarding to ensure insights are statistically sound, scalable, and accessible across the organization. The Analyst collaborates with Program Managers, the Associate Analyst, and external research partners to execute research that drives business decisions across marketing, product, service, and new business development.

JOB RESPONSIBILITIES: 

  • Design surveys and sampling plans that ensure methodological rigor and decision‑quality insights for quantitative and qualitative studies.
  • Perform advanced statistical analysis and modeling to identify patterns, validate findings, segment audiences, and quantify opportunities.
  • Partner with IT to maintain dashboards and reporting tools, ensuring insights are accessible and updated.
  • Ensure strong data governance and quality assurance across all datasets, outputs, repositories, and survey programs.
  • Collaborate with Program Manager and Agency partners to support study design, questionnaire development, sampling, and execution.
  • Synthesize quantitative insights into clear, compelling summaries that help drive strategic decisions across business units.

ADDITIONAL RESPONSIBILITIES:

  • Support qualitative feedback loops (participant flows, terminations, closed lost, reacquisition) through data integration and analysis.
  • Maintain and enhance the central insights repository, ensuring data integrity and consistent taxonomy across programs.
  • Identify opportunities for automation, efficiencies, and scalable processes across research operations.
  • Support concept testing, segmentation, brand tracking, advisory board insights, and new business line evaluation.
  • Collaborate cross‑functionally to ensure insights influence marketing content, demand generation, product and business line development, and client experience improvements.

QUALIFICATIONS:

Required:

  • Bachelor’s degree in Statistics, Business, Market Research, Data Science, Psychology, or related field.
  • 2–4 years of experience in quantitative research, analytics, data science, or insights.
  • Strong proficiency with Excel and statistical tools (e.g., SPSS, R, Python, Qualtrics analytics).
  • Experience designing surveys and analyzing quantitative datasets.
  • Ability to translate complex data into clear, actionable insights for non‑technical audiences.
  • Strong attention to detail, quality control, and data integrity.

Preferred:

  • Proficiency with Qualtrics for survey programming, logic design, and analytics.
  • Experience working with research vendors or agencies.
  • Familiarity with qualitative research methods and integration of qualitative + quantitative insights.
  • Certification in in‑depth interview (IDI) moderation or equivalent qualitative research moderation training.

EMPLOYEE BENEFITS:

At Fisher\SMB™, we are dedicated to the health, well-being, and future of our employees. We offer a competitive and comprehensive benefits package, including:

  • Health Insurance: Medical, dental, and vision premiums are 100% covered by the company, with flexible plan options to meet diverse needs. Preventive care is fully covered, and employees have access to an extensive provider network.
  • Retirement Savings: Our retirement plan offers a 50% employer match for contributions up to IRS limits, along with flexible investment options to accommodate different risk preferences.
  • Additional Insurance: Company-sponsored life, AD&D, short-term, and long-term disability insurance to provide peace of mind.
  • Employee Assistance Program (EAP): Confidential counseling and wellness support to help employees navigate life’s challenges.
  • Concierge Health Support: Access to "Ask Bennie," a dedicated healthcare concierge team to answer questions and provide guidance on health benefits.
  • Employee Perks and Discounts: Exclusive discounts on a range of services and products.

Join us at Fisher\SMB™ and experience a supportive environment that values your well-being, growth, and work-life balance.

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT:

Fisher\SMB is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any kind based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, pregnancy, marital status, or any other protected characteristic as outlined by federal, state, or local laws.

All employment decisions at Fisher\SMB are based on business needs, job requirements, and individual qualifications. We encourage applicants of all backgrounds to apply and are dedicated to providing a fair, respectful, and accessible hiring process for all. Reasonable accommodations are available to candidates with disabilities to support their participation in the application and interview process.

DISCLAIMER:

This job description provides a summary of typical responsibilities and qualifications for this position; however, it is not intended to be exhaustive or comprehensive. Employees may be required to perform other job-related duties as assigned, and responsibilities, duties, and activities may change at any time with or without notice. This document does not create a contract of employment or alter the at-will employment relationship of Fisher\SMB.

 

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