Head of Digital Marketing & CRM

Who are we? 

We are an award-winning, fast-growing fintech, and one of Europe’s leading cash deposit marketplaces. We aim to transform the way people save and grow their money through innovation and technology. 

Our online, user-friendly platform gives our clients access to hundreds of savings accounts, including market leading and exclusive interest rates from 45+ of the UK’s banks and building societies. We also partner with many leading wealth management companies – putting our clients in control and protecting the art of their possible. 
 

Our culture 

Flagstone is a company with big ambitions. Our headcount has doubled year on year, and to date, we have raised nearly £30m in funding to expand our business and support the needs of a growing customer base and team. 

Our whole ethos revolves around three core values that underpin the principles and standards that drive our behaviour and our brand, and demonstrate our culture to the outside world. 

• Forge a new way
• Surpass expectations
• Community counts

In short, we’re proactive and confident, aspirational yet authentic, and empathetic – with a commitment to our customers and our colleagues. 

While we have high expectations and our people work hard, we also know that there’s more to life than work. In a fast-moving, dynamic, hard-working environment like ours, it’s just as important to know when to stop. That’s why we work together to ensure we look after ourselves and take care of each other. 

Our open and inclusive culture has mental health, wellbeing and a dedication to continuous development at the forefront, so we can be the best we can be. 

There’s still a lot to do, so join us on our journey, be part of something fresh and exciting – and protect the art of your possible. 
 

The role 

Reporting to the Chief Growth Officer, the Head of Digital Marketing and CRM will design and execute a scalable, data-driven, and technology-enabled strategy to drive brand awareness, optimise customer acquisition and retention, and support the rapid growth of the Flagstone business. 

This role will take full ownership of digital marketing and CRM, with a relentless focus on enhancing the customer experience and maximising business growth. By working closely with Product Engineering and Data teams to define and advance the growth technology and data roadmap, this position will ensure every initiative is designed to meet customer needs and drive business growth. As a pivotal leader within a squads-and-tribes-based organisational model, this role will foster seamless cross-functional collaboration in pursuit of a market-leading customer experience. 

As the organisation’s expert in digital and performance marketing, the role will focus on creating and executing high-impact, ROI-driven campaigns that directly contribute to growth in assets under administration (AuA), revenue, and gross profit. By leveraging data, analytics, and advanced MarTech solutions, the Head of Digital Marketing and CRM will continuously optimise marketing strategies and customer engagement initiatives to drive growth of the Flagstone business. 
 

Key Responsibilities: 

• Digital Marketing Strategy: 

• Develop and implement a comprehensive digital marketing strategy to increase awareness, traffic, leads, conversion and AuA. 

• Optimise the end-to-end sales funnel through targeted campaigns and a test-and-learn approach. 

• Own multi-channel strategies across paid search, paid social, display, and affiliates ensuring alignment with overall business goals. 

• Optimise the digital marketing mix to maximise ROI with a focus on AuA, revenue & gross profit. 

• Collaborate with Brand marketing to ensure a fully optimised marketing mix balanced between long-term and short-term growth levers & ROI. 
   

• Performance Marketing and Analytics: 

• Manage PPC & paid social campaigns, including keyword optimisation, ad copy testing, A/B testing, budget allocation, 1st/2nd/3rd party data strategy and channel selection. 

• Continuously monitor and report on campaign performance, KPIs, and ROI, providing actionable insights for optimisation. 

• Continuously review the Flagstone digital operating model and balance between developing in house expertise with external agency support, optimising for long term growth, team development & succession and delivery of Flagstone growth objectives. 
   

• Customer Relationship Management (CRM): 

• Oversee the CRM strategy, driving personalised and data-led customer engagement and communications across all audience addressable channels – email, SMS, app notifications etc. 

• Collaborate with Marketing, Product, and UX teams to ensure a best in class and category leading customer experience across all customer touch points. 

• Implement and optimise lifecycle marketing initiatives, ensuring measurable improvements in customer acquisition, onboarding, engagement, retention, advocacy and referral. 

• Partner with Finance to develop understanding of customer LTV to support ongoing refinement of growth strategy, customer experience, marketing mix and ROI. 

• Ensure all marketing, CRM and data activities comply with FCA regulations and GDPR requirements. 
   

• Customer Experience: 

• Partner with Brand, Product, Engineering, UX & Design teams to deliver a category leading customer experience that converts visitors into loyal customers. 

• Continuously optimise digital customer journeys, landing pages, and funnels to maximise conversion rates and ROI. 

• Partner with Sales and Customer Operations teams to ensure a seamless and category leading customer onboarding process. 
   

• Innovation and Trend Adoption: 

• Stay updated on digital marketing trends, financial services innovations, and emerging customer behaviours. 

• Monitor and analyse competitor strategies, identifying opportunities to differentiate and gain market share. 

• Partner with the key media owners and technology providers to ensure Flagstone are adopting best practices and are first adopters of beta releases from Google, Meta, Salesforce etc. 
   

• Team Leadership and Collaboration: 

• Build and lead high-performing digital marketing and CRM teams, fostering collaboration, creativity, curiosity, high ambition and accountability. 

• Manage third-party vendors, agencies and technology partners ensuring alignment with business objectives and high-performance expectations. 
   

Essential Experience: 

• Proven experience leading digital marketing and CRM in high-growth environments, ideally within tech or fintech sectors. 

• Expertise in performance marketing, including paid search, paid social, display advertising, and managing affiliate networks. 

• Strong experience with CRM platforms, marketing automation, and lifecycle marketing strategies. 

• Demonstrable track record of delivering measurable results through data-driven decision-making. 

• Experience working with cross-functional teams, particularly in product and UX, to deliver category leading digital customer experiences. 

• Proven ability to maximise value in vendor relationships with partners such as Google, Meta and Salesforce. 
   

 

Preferred Experience: 

• Experience managing relationships with third-party agencies and digital service providers. 

• Knowledge of regulated industries and tech-enabled businesses. 

• Exposure to econometric modelling, media mix modelling, attribution models, multi-channel tracking, and advanced analytics tools. 

• Experience in financial services along with experience of multiple go-to-market models: D2C, B2B, B2B2C 
   

Desired Behaviours and Leadership Style: 

• Strategic Thinker: You are able to see the bigger picture and translate it into actionable plans that deliver measurable impact. 

• Customer-Focused: You prioritise the customer journey and design marketing strategies that resonate and convert. 

• Data-Driven: You are comfortable working with data and analytics, using insights to optimise performance and make informed decisions. 

• Collaborative Leader: You inspire and motivate teams, fostering a high-performance culture of innovation and accountability. 

• Results-Oriented: You are focused on delivering ROI and are not afraid to challenge the status quo to achieve ambitious goals.

 

What you’ll get: 

• Remote working kit 

• Around the World in 90 days (remote working) 

• Employee share scheme 

• £1,000 annual learning bursary 

• 25 days holiday (plus bank holidays) 

• Additional 3 days community and charity leave each year 

• Quarterly half days for Wellness leave 

• Flexible bank holidays 

• Income protection 

• Life insurance (4x annual salary) 

• Matched pension contribution (5%) 

• Private healthcare 

• Gym discount 

• Dental/Optical care 

• Season ticket loan 

• Cycle2Work scheme 

 

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