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Digital Marketing Manager

New York, New York, United States

Flex is a growth-stage, NYC headquartered FinTech company that is creating the best rent payment experience. It’s hard to believe that it’s 2024 and paying rent on time is expensive, inflexible, and difficult. We’re here to change that! Flex enables our users to pay rent throughout the month on a schedule that better fits their finances and budget. Our mission is to empower as many renters as possible with flexibility over their most significant recurring expense. After deliberately keeping a stealth profile as we built up unprecedented investor support and an enthusiastic user base, we are looking for motivated individuals to help us keep our mission growing. Will you be a part of the team?

Overview:

As a Digital/Performance Marketing Manager, you will play a crucial role in blending data analytics with strategic marketing execution at Flex. This role is ideal for someone who thrives at the intersection of data science and marketing, with extensive experience in managing and optimizing paid digital campaigns across search and social platforms.

 

Responsibilities:

  • Data Analysis and Reporting: Develop and maintain dashboards and reports that provide insightful analysis on campaign performance, marketing funnel metrics, and business impact. Empower the team to use data to drive strategic decisions and optimize marketing efforts.
  • Campaign Management and Optimization: Actively manage and optimize paid search and social media campaigns in collaboration with external agencies. Ensure campaigns meet targeted ROI by analyzing performance and adjusting strategies accordingly. Work closely with the internal team to track success, manage budgets, and understand overall campaign effectiveness.
  • Cross-functional Collaboration: Serve as the liaison between marketing, analytics, and lead management teams to ensure data-driven decision-making is at the forefront of marketing strategies.
  • Creative Development and A/B Testing: Oversee the creation of marketing creatives and conduct A/B testing to refine campaign elements based on performance data. Foster a culture of continuous improvement by iterating on successful tactics and exploring new innovations in campaign delivery.
  • Process Optimization: Streamline marketing processes through the integration of marketing technologies and tools. Ensure that marketing systems and workflows are aligned to business goals, maximizing efficiency and ROI.
  • Vendor and Stakeholder Management: Manage relationships with external vendors and platforms such as Google Ads, Facebook Ads Manager, Microsoft Advertising, and Criteo. Coordinate with internal stakeholders to align marketing objectives with broader company goals.
  • Marketing Technology Knowledge: Collaborate with the MarTech team to evaluate, select, and manage marketing technology stacks that support the automation and scalability of marketing campaigns.
  • Training and Development: Provide training and ongoing support to marketing team members on data analytics tools, paid advertising platforms, and best practices in digital marketing.

 

Requirements:

  • Bachelor’s degree in Marketing, Business, Statistics, or a related field.
  • Proven experience in marketing operations, data analysis, and digital advertising.
  • Strong proficiency with analytics tools such as Sigma, Amplitude, and Google Analytics, and experience managing CRM systems like Iterable and HubSpot.
  • Expertise in managing paid search and social media platforms including Google Ads, Facebook Ads, and Microsoft Advertising.
  • Excellent communication and collaboration skills to effectively work with both technical and non-technical teams.
  • Strong project management skills with the ability to lead projects and manage multiple timelines effectively.

 

Compensation:

The national pay range for this role is $115,000-$130,000 in base salary. Individual compensation will be commensurate with the candidate's experience aligned with Flex's internal leveling guidelines and benchmarks.

*This is a required hybrid model position based in NYC (3x/week-in office)

Life at Flex:

We understand that it takes a diverse team of highly intelligent, curious, determined, empathetic, and self aware people to grow a successful company. Our HQ is located in New York City, but we have employees located throughout the US, Australia, and South America. We are growing quickly, but deliberately, with a focus on building an inclusive culture. Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity workplace.

We offer many employee benefits. For full time, U.S. based employees we offer:

  • Competitive pay
  • 100% company-paid medical, dental, and vision
  • 401(k) + company stock options
  • Unlimited paid time off with a PTO minimum + 13 company paid holidays
  • Parental leave 
  • Flex Cares Program: Non-profit company match + pet adoption coverage
  • Free Flex subscription

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