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Head of Brand

New York, New York, United States

Flex is a growth-stage, NYC headquartered FinTech company that is creating the best rent payment experience. It’s hard to believe that it’s 2024 and paying rent on time is expensive, inflexible, and difficult. We’re here to change that! Flex enables our users to pay rent throughout the month on a schedule that better fits their finances and budget. Our mission is to empower as many renters as possible with flexibility over their most significant recurring expense. After deliberately keeping a stealth profile as we built up unprecedented investor support and an enthusiastic user base, we are looking for motivated individuals to help us keep our mission growing. Will you be a part of the team?

About the role
As Head of Brand and Corporate Marketing at Flex, you will be responsible for developing and executing the overarching brand strategy to enhance and maintain the company’s reputation and market presence. This role requires a deep understanding of brand and creative management, corporate marketing, and strategic communication, with a focus on fintech and consumer financial services. You will drive engagement and build trust between Flex’s leadership team, partners, industry stakeholders, and the wider market through cohesive and impactful brand initiatives.
 
This is a hybrid position with on-site expectations of 3 days per week in our New York Headquarters. For candidates outside of the NY/NJ area, you may be eligible for our relocation assistance program.
 
What you’ll do
  • Lead the creation and implementation of the overall brand strategy, ensuring alignment with company objectives and market trends and consistency in brand voice.
  • Drive all corporate marketing activities to strengthen the brand vision, spearhead strategic initiatives, and enhance market recognition.
  • Develop and implement branding strategies that clearly define market positioning and product differentiation, including competitive analysis.
  • Collaborate with Product teams to conduct comprehensive market research to understand customer needs, preferences, and emerging trends, leveraging insights to refine brand and product strategies.
  • Partner with User Experience and Design teams to create an integrated creative strategy for both consumer and partner audiences across all marketing platforms and channels.
  • Champion the development of innovative and impactful creative concepts that resonate with target audiences and elevate the brand’s presence.
  • Build, mentor, and manage a high-performing marketing team, promoting a culture of creativity, collaboration, and accountability.
  • Work closely with product development, sales, and customer success teams to ensure consistent messaging and cohesive marketing strategies throughout the organization.
  • Establish KPIs to track the effectiveness of brand marketing efforts, regularly reporting on outcomes and refining strategies as needed.
Key qualifications
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • 10+ years of experience in brand/product marketing, with at least 5 years in a leadership role.
  • Proven track record of successful brand strategy development and execution in a relevant industry.
  • Strong analytical skills and experience using data to inform marketing decisions.
  • Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.
  • Creative thinker with a deep understanding of consumer behavior and market dynamics.
The compensation range for this role will be commensurate with the candidate's experience and Flex's internal leveling guidelines and benchmarks.
  • For working locations in NY/NJ/CA, the base salary pay range will be $233,000 - $249,000
  • For all other states, the base salary pay range will be $210,000 - $224,000

Life at Flex:

We understand that it takes a diverse team of highly intelligent, curious, determined, empathetic, and self aware people to grow a successful company. Our HQ is located in New York City, but we have employees located throughout the US, Australia, Canada and South America. We are growing quickly, but deliberately, with a focus on building an inclusive culture. Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity workplace.

We offer many employee benefits. For full time, U.S. based employees we offer:

  • Competitive pay
  • 100% company-paid medical, dental, and vision
  • 401(k) + company equity
  • Unlimited paid time off with a PTO minimum + 13 company paid holidays
  • Parental leave 
  • Flex Cares Program: Non-profit company match + pet adoption coverage
  • Free Flex subscription

 For full time non-US employees, we offer

  • Competitive Pay
  • Company Equity
  • Unlimited PTO

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