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Head of Brand & Reputation

New York, New York, United States; San Francisco, California, United States

Flex is a growth-stage, NYC headquartered FinTech company that is creating the best rent payment experience. It’s hard to believe that it’s 2025 and paying rent on time is expensive, inflexible, and difficult. We’re here to change that! Flex enables our users to pay rent throughout the month on a schedule that better fits their finances and budget. Our mission is to empower as many renters as possible with flexibility over their most significant recurring expense. After deliberately keeping a stealth profile as we built up unprecedented investor support and an enthusiastic user base, we are looking for motivated individuals to help us keep our mission growing. Will you be a part of the team?

About the role

As Flex’s first Head of Brand & Reputation, you’ll report directly to the CMO and play a foundational role in shaping Flex’s marketing function. You’ll craft a brand strategy grounded in consumer insight, bring it to life through a cohesive visual and tonal identity, and define how Flex shows up across every touchpoint — expertly leveraging SEO/GEO, reviews, content, PR, social, web, and influencers to reflect our mission and community.

This role blends creativity with rigor: you’ll dream big and execute precisely, measuring impact at every turn. As an early marketing leader, you will also build and manage a small, high-performing team, developing talent and instilling operational excellence as you help architect the broader marketing organization.

 This is a hybrid position with on-site expectations of 3 days per week in our New York Headquarters or 2 days per week in our San Francisco Hub. For candidates outside of the NY/NJ/SF area, you may be eligible for our relocation assistance program.

What you’ll do

  • Define Flex’s brand strategy, anchored in core consumer truths
  • Drive the development and implementation of a cohesive visual and tonal identity
  • Collaborate cross-functionally to embed brand principles in everything we do 
  • Actively monitor brand awareness and sentiment, leveraging insights to ensure continued relevance
  • Oversee Flex’s online reputation and brand presence across SEO, reviews, website, content, PR, social, influencers
  • Continuously think about how to uplevel the brand, crafting unique and impactful brand activations across channels
  • Build and lead a small team, providing mentorship, clear prioritization, and opportunities for growth
  • Help shape and scale Flex’s marketing function, establishing strong processes, tools, and cross-functional ways of working

Key qualifications

  • 8+ years of brand or marketing leadership experience
  • Experience across both in-house and agency environments preferred
  • Success building a brand strategy and identity system from the ground up
  • Equally creative and analytical—you anchor every creative idea in a strategic why 
  • Versed in the elusive art of measuring brand performance—you strive to understand the impact of everything you do
  • Demonstrated ability to translate qualitative and quantitative insights into strategy and execution
  • Comfortable building dashboards, defining brand KPIs, and partnering with data/analytics teams to evaluate impact
  • Deeply passionate about our mission and your craft

The compensation range for this role will be commensurate with the candidate's experience and Flex's internal leveling guidelines and benchmarks. For working locations in NY/NJ/CA, the base salary pay range will be $200,000-250,000.

Life at Flex:

We understand that it takes a diverse team of highly intelligent, curious, determined, empathetic, and self aware people to grow a successful company. Our HQ is located in New York City, but we have employees located throughout the US, Australia, Canada and South America. We are growing quickly, but deliberately, with a focus on building an inclusive culture. Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity workplace.

We offer many employee benefits & perks. For full-time U.S based positions we offer:

  • Competitive medical, dental, and vision available from Day 1
  • Company equity
  • 401(k) plan with company match (our company match kicks off at the beginning of 2026)
  • Unlimited paid time off + 13 company paid holidays
  • Parental leave 
  • Flex Cares Program
  • Free Flex subscription

 For full time non-US employees, we offer

  • Competitive compensation + company equity
  • Unlimited PTO

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