Senior Marketing Copywriter

We’re very proud of our achievements:

In July, we secured a $200M investment led by General Atlantic to help revolutionise women’s health, and became the first purely digital consumer women’s health app to achieve unicorn status! 🦄

We’ve had 380M+ downloads, have almost 70M monthly users, are #1 by installs in the iOS Health category, hit 4.9 stars on the App Store (3M+ reviews), are backed by 9 VCs, had a 40% revenue increase last year, and topped a valuation of $1B.

We’re a growing, ambitious HealthTech business building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

Now, we’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide.

The Job

We’re looking for an experienced, creative copywriter who’ll be responsible for Flo’s voice across our marketing channels — with a particular focus on push notifications, in-app campaigns, and PR communications (think thumb-stopping LinkedIn posts and crisis comms, not press releases).

You’ll be a skilled all-rounder with experience across a wide variety of channels, joining a small but mighty team of marketing copywriters at Flo.

We need someone who is as creative as they are performance-oriented — someone who is ready to test, iterate, and test again. You’ll see the product through the user's eyes and can bring clarity to every touchpoint, interpreting complex concepts in an understandable, human way.

Your Experience

Must have:

• Previously worked for an app or in tech, as well as a startup or scale-up.
• Your portfolio speaks for itself — you've got 5+ years of experience in marketing and performance copywriting and have the projects to prove it.
• You’re experienced in performance marketing campaign creation — you’ve worked on a wide range of successful campaigns and know how to flex your ideas and storytelling depending on your KPIs.
• You have proven experience writing push notifications and push campaigns — and you’re full of ideas for what Flo should test next and why.
• You’re highly collaborative — you have the ability to communicate your ideas clearly to others, backed up with rationale.
• You’re always empathetic to the user first – you can adapt your tone/writing style to suit every age and stage of the user journey.
• You find it easy to make copy clear and friendly — you enjoy simplifying complex language into something everyone can understand.
• You’re used to receiving feedback from various stakeholders — and you’ll happily work closely with medical and legal reps to adapt your work where needed.
• You’re data-driven and curious — you make evidence-based decisions and improvements, and you value the importance of user research.
• You’re passionate about female health — you want to make a difference by educating millions of Flo users about the power of their bodies.
• You understand the nuances of writing PR comms — you have experience creating thoughtful, on-brand responses in a crisis, as well as succinct social media posts on complex subjects.

Nice to have:

• You’ve created from scratch or contributed to Tone of Voice guidelines;

• You’re comfortable working closely with senior stakeholders;

• You like to work in tandem with designers and have examples to prove it;

• You’ve supported product marketing with product positioning.

What you'll be doing

You'll be responsible for:

• Writing copy for our push campaign tests as we optimize our full suite of pushes and add new ones.
• Writing copy for performance marketing assets (emails, splash screens, in-app banners, in-app pop-ups, paid social, App Store Optimization) that get results. 
• Working (alongside the rest of the copy team) on storytelling for in-app campaigns that drive user engagement and action.
• Writing creative lines of copy that excite and inspire designers to push their responses to the brief.
• Upholding and championing Flo’s tone of voice across marketing. You’ll know how to flex our tone depending on the channel and user segment, always championing clarity and consistency across channels.
• Working with product and brand marketing to develop new value propositions, product positioning and messaging documentation for new and existing features.
• Building and maintaining effective working relationships and processes across marketing and the wider business to improve the copy team’s efficiency and output.
• Contributing to our copy strategy and learnings documentation and proposing new ways to improve copy performance.

You'll be targeted on:

• Enhancing push performance (working to CTR and daily usage targets) and contributing to new tests;
• Contributing to our copy strategy and learnings documentation and proposing new ways to improve copy performance;
• Delivering high-engagement LinkedIn posts for Flo’s account, achieving at least a 10% increase in average engagement rate (likes, comments, shares) over six months.

#LI-YY1 #LI-Hybrid 

Ranges may vary depending on your skills, competencies and experience.

Reward

People perform better when they’re happy, paid well, looked after and supported. 

On top of competitive salaries, Flo's employees have access to:

• A flexible working environment with the opportunity to come into the office and work from home
• Company equity grants through Flo’s Employee Share Option Plan (ESOP)
• Paid holiday and sick leave 
• Fully paid female health and sick leave, in addition to holiday and regular sick leave
  
• Workations - an opportunity to work abroad for two months a year
• Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
• Career growth, progression, and learning development resources
• Annual salary reviews
• Unlimited free premium Flo subscriptions
• A whole host of other benefits (health/pension/social schemes)

Our Culture

We’re problem solvers, we’re adaptable, we’re empathy driven and results led. 

People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a  growing business means that sometimes it's not easy and we work hard, but our mission is always at the forefront of what we do. 

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.

By applying for the above role, you confirm that you have reviewed our privacy notice for job applicants: https://flo.health/privacy-policy-for-job-applicants