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CRM Manager - 12 Months FTC Maternity Cover

London | Vilnius

400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

The needs of the user is everything to us, and how those needs are served falls under our Product teams.

They’re fact-finders.

They’re builders.

They’re ideators of easy to use, information rich resources across our whole platform who - along with Analytics teams - get to the ‘why’ in order to create unrivaled user experiences.

As a business, we are in relatively early stages of our CRM journey but have big plans for growth. This is an opportunity to plan, manage and optimise our marketing activity by leveraging our datasets and working closely with a wide range of stakeholders. We are a supportive and collaborative team who strive for excellence in everything we do.  

We are looking for a highly motivated individual with experience in CRM Campaign Management, to create engaging and converting communications across our markets.   

You know what good CRM looks like and have experience working with best in class tools, but are comfortable working with tools that demand more creativity and innovation to get the job done.  You should have a customer-first mind-set and ensure all communications align with this mentality.  

As Growth Marketing Manager your role will report into the Product Marketing Director within the Product Team.

Your Experience

Must have:

  • Strong experience in CRM Campaign Management
  • Background of delivering best in class growth campaigns across multiple segments and markets  
  • Experience of generating innovative and insights-driven marketing outputs with the goal of driving deeper relationships with our customers and extending CLTV
  • A data driven, analytical and results oriented mindset.  You must be comfortable with delving into all aspects of data, scruitinising results and identifying what works / doesn’t and new opportunities 
  • Experience of harnessing data to create personalised and meaningful communications, right message, right customer, right time, right channel and implementing CRM activity across multiple markets   
  • Background of working in complex environments with multiple stakeholders, managing campaigns from conception through to delivery 
  • Meticulous attention to detail with high quality standards
  • Proactive, self-motivated and can work efficiently to meet timelines 
  • Test and learn approach to campaign activity
  • Commercially savvy - ensuring our activity is optimised accordingly
  • Must be able to prioritise workload and multi-task effectively
  • Technical know-how so that you can hold your own with tech and product stakeholders to drive improvements & best practices
  • Excellent communication and interpersonal skills, with the ability to communicate clearly, effectively and appropriately with team members and stakeholders at all levels

What you'll be doing

You'll be responsible for:

Campaign Development 

  • Drive and optimise the Growth Marketing strategy for Web, as the dedicated Growth Marketing Manager for this stream
  • Manage the day to day production of Web campaigns from conception through to broadcast
  • Supporting other product streams in delivery of CRM campaign activity to support new or existing product features
  • Thoughtful and considered shaping of target audiences to understand customer intersections and conflicts
  • Develop, implement and refine multi-channel campaigns to drive engagement with the product
  • Work with designers and copywriters to develop compelling communications to increase app engagement

Customer Campaign Excellence

  • Champion the customer and ensure that all planned campaign activity keeps the customer at the forefront.  Be prepared to challenge. 
  • Keeping abreast of Insights and Reporting - become subject matter expert for all Web Communications 
  • Use attention to detail to QA the campaign and minimise margin for error.

 

#LI-CC1

Salary Range - London - gross per year

£53,400 - £65,000 GBP

Salary Range - Vilnius - gross per month

€4.000 - €4.350 EUR

How we work

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. 

What you'll get

We support impact with meaningful reward. Here’s what that looks like:

  • Competitive salary and annual reviews
  • Opportunity to participate in Flo’s performance incentive scheme
  • Paid holiday, sick leave, and female health leave
  • Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
  • Accelerated professional growth through world-changing work and learning support
  • Flexible office + home working, up to 2 months a year working abroad
  • 5-week fully paid sabbatical at 5-year Floversary
  • Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.

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