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Growth Product Lead

London

400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

The needs of the user is everything to us, and how those needs are served falls under our Product teams.

They’re fact-finders.

They’re builders.

They’re ideators of easy to use, information rich resources across our whole platform who - along with Analytics teams - get to the ‘why’ in order to create unrivaled user experiences.

As the Growth Lead at Flo, you'll guide our subscription growth initiatives by overseeing a dedicated team of two experienced growth managers. Your strategic approach will help refine Flo's activation, retention, winback and seasonal sale strategies to ensure a consistent and rewarding experience for our subscribers, with a clear focus on revenue optimisation and scalable, sustainable growth.

Working closely with analysts, designers, researchers, and engineers, you'll identify opportunities to enhance our CRM and personalisation tools, improving customer engagement and long-term value. 

Leading a team of 8 and directly managing 2, this role plays a key part in supporting Flo's growth and reinforcing its position as a leading health and fitness app, and the world’s first fully digital female health Unicorn.

Your Experience

Must have:

  • Proven experience with subscription-based business models and in optimising discount strategies for B2C subscription products.
  • Proven experience developing and implementing comprehensive lifecycle monetisation programmes, encompassing subscription activation, winback, and retention as well as seasonal sales strategies.
  • Experience leading a team to drive lifecycle monetisation projects, including setting strategic roadmaps for analysts and creative teams focused on lifecycle marketing initiatives.
  • Expertise in pricing strategies and discount optimisation, driving growth through targeted offers across different user segments to maximise revenue. 
  • Expert expertise in developing multi channel monetisation initiatives  (in-app placements, push and email)for different user segments.
  • Strong expertise in conducting A/B testing and validating assumptions to optimise product and marketing strategies.
  • Experience working cross-functionally (with engineering, design, analytics, etc.).
  • Strong analytical and problem-solving skills, with the ability to gather and interpret data, generate insights, and make data-driven decisions.
  • Proven experience leveraging automation— including machine learning models—to enhance the performance of lifecycle monetisation programs.
  • Comfortable working in a fast-paced, dynamic environment with evolving priorities and competing demands.

What you'll be doing

You'll be responsible for:

  • Developing and implementing data-driven strategies to drive revenue growth for our subscription-based products across in-app placements, push and email.
  • Being a lead for a growth team of 8, including analysts, operations managers, release managers, and designers, while also directly managing 2 growth managers.
  • Defining and executing strategies to target high-value audience segments based on demographics, behavior, and user preferences, delivering personalised communications and monetisation incentives.
  • Continuously analysing and optimising the customer journey, focusing on improving conversion rates at each funnel stage.
  • Employing A/B testing and other conversion rate optimisation techniques to drive incremental improvements.
  • Utilising analytics tools and platforms to monitor, measure, and report on KPIs related to customer acquisition, conversion, retention, and revenue.
  • Delivering actionable insights and recommendations derived from data analyses.
  • Collaborating in developing requirements to enhance the capabilities of Flo's CRM and personalisation engine, supporting the team's marketing initiatives.

#LI-JC1 #LI-Hybrid

Salary Range - per year

£80,000 - £110,000 GBP

How we work

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. 

What you'll get

We support impact with meaningful reward. Here’s what that looks like:

  • Competitive salary and annual reviews
  • Opportunity to participate in Flo’s performance incentive scheme
  • Paid holiday, sick leave, and female health leave
  • Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
  • Accelerated professional growth through world-changing work and learning support
  • Flexible office + home working, up to 2 months a year working abroad
  • 5-week fully paid sabbatical at 5-year Floversary
  • Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.

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