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Director of Product Marketing & Growth Strategy

Atlanta, GA

What We Do:

Florence Healthcare, Inc. (florencehc.com) software reduces the time it takes to deliver medical cures to those who need them. Our industry-leading software is used to streamline clinical trials at over 10,000 research sites, sponsors, and CROs across 45 countries. By the end of the decade, we’ll double the pace at which new medicines get to market by doubling the output of trial site teams. 

At Florence, we are committed to make the world a better place by accelerating research while providing an environment for our employees where they can be happy in their lives, enjoy their jobs, and grow. 

We are happy to share that we have recently earned spots on the following lists:

  • Built In Atlanta Best Midsize Remote Companies to Work For 2023
  • Atlanta Journal Constitution - 8th Best Small Workplace in Atlanta in 2022 and received the “New Ideas Award”
  • Inc Best Places to Work 2022
  • Best & Brightest 2022 Atlanta
  • Best & Brightest 2022 USA

What You’ll Bring to The Team:

As the Director of Product Marketing & Growth Strategy, you will spearhead targeted marketing initiatives for our top 150 global sponsors and CROs while also owning the overall product marketing and growth strategy for Florence. This role is pivotal in positioning Florence’s Site Orchestration Platform as the essential solution for optimizing clinical trial operations across all segments. You will drive product release marketing and assimilate new products—whether built internally, acquired, or achieved through partnerships—into our messaging, positioning, and campaigns that support our expanded portfolio vision. Additionally, you will assist in the development of analyst briefings to further our market presence. As the role evolves, you will have the opportunity to build and manage your own team, further expanding your impact on our marketing success.

You Will:

Strategic Leadership & Execution

  • Sponsor & CRO Focus: Develop and execute tailored marketing strategies for the top 150 global sponsors and CROs to drive high-value engagement and pipeline opportunities.
  • Company-Wide Impact: Oversee the broader product marketing for all segments and products, ensuring alignment and consistency across all marketing initiatives.
  • Lead multi-channel campaigns (email, webinars, events, content, and digital) in collaboration with the growth team to engage executive-level buyers.
  • Partner with sales to align marketing efforts with buyer needs, accelerating multi-million-dollar deals.

Product Marketing, Messaging & Product Release Marketing

  • Develop compelling, value-driven product messaging for sponsor and CRO executives, clinical operations leaders, and procurement teams.
  • Collaborate with product and content teams to distill complex solutions into clear, engaging, and high-converting marketing materials.
  • Product Release Marketing: Plan and execute go-to-market strategies for new product launches, ensuring each release is supported by targeted, multi-channel campaigns that drive awareness and adoption.
  • Portfolio Expansion: Integrate new products into our portfolio messaging and positioning—whether developed in-house, acquired, or through strategic partnerships—and build campaigns to support our expanded vision.
  • Work with the performance marketing team to refine keyword strategies, develop impactful ads, and optimize email engagement.

Sales Alignment, Analyst Briefings & Market Insights

  • Serve as the marketing liaison to the Sponsor & CRO sales team, ensuring the incorporation of market insights and feedback loops into campaign strategies.
  • Educate and support sales teams with up-to-date marketing initiatives, messaging, and resources to enhance outreach efforts.
  • Assist in the development and delivery of analyst briefings to reinforce Florence’s market leadership.
  • Stay ahead of industry trends, competitive dynamics, and customer pain points to continuously refine Florence’s marketing approach.

Planning, Performance Optimization & Team Leadership

  • Contribute to forecasting and strategic planning in partnership with the SVP of Marketing and Revenue teams.
  • Monitor campaign performance, optimize strategies for pipeline impact, and report on key metrics that drive marketing and sales success.
  • Future Team Building: Plan to eventually build and lead a dedicated team to execute on product marketing, product release marketing, and growth strategies across Florence.

An Ideal Candidate Has:

  • Deep understanding of the clinical trial landscape and the unique challenges faced by sponsors and CROs (5+ years in life sciences).
  • Proven experience in developing and executing high-impact marketing campaigns targeting enterprise buyers, preferably in life sciences or healthcare technology.
  • Exceptional ability to translate complex product capabilities into clear, value-based messaging that resonates across diverse audiences.
  • A strong background in account-based marketing (ABM), demand generation, and enterprise sales collaboration.
  • Demonstrated success in planning and executing product release marketing campaigns and assimilating new products into broader portfolio strategies.
  • Experience assisting in the development of analyst briefings to drive market positioning.
  • A data-driven mindset with experience forecasting, measuring, and optimizing performance.

What’s in it for you?

  • Do well. We offer a competitive compensation package, medical and dental insurance, and office space in the heart of the city.
  • Do good. We insist that health technology is the highest calling for software development. We pride ourselves on working on something bigger than ourselves; helping advance cures and therapies.
  • Make the leap. Join our high-output culture to create innovative, modern, and purposeful software solutions.

Florence supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity or expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical disability, or any other protected class.

Please be cautious of potential recruitment fraud. If you are interested in exploring opportunities at Florence Healthcare, please go directly to our Careers Page. Florence Healthcare will never ask you to pay a fee or download software as part of the interview process with our company. In addition, Florence Healthcare will not ask for your personal banking information until you have signed an offer of employment and completed onboarding paperwork that is provided by our People Operations team. All communications with Florence Healthcare employees will only be sent from @florencehc.com email addresses.

 

 

 

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