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Head of / VP of Marketing

Atlanta, GA

What We Do:

Florence Healthcare, Inc. (florencehc.com) software reduces the time it takes to deliver medical cures to those who need them. Our industry-leading software is used to streamline clinical trials at over 10,000 research sites, sponsors, and CROs across 45 countries. By the end of the decade, we’ll double the pace at which new medicines get to market by doubling the output of trial site teams. 

At Florence, we are committed to make the world a better place by accelerating research while providing an environment for our employees where they can be happy in their lives, enjoy their jobs, and grow. 

We are happy to share that we have recently earned spots on the following lists:

  • Built In Atlanta Best Midsize Remote Companies to Work For 2023
  • Atlanta Journal Constitution - 8th Best Small Workplace in Atlanta in 2022 and received the “New Ideas Award”
  • Inc Best Places to Work 2022
  • Best & Brightest 2022 Atlanta
  • Best & Brightest 2022 USA

What You’ll Bring to The Team:

Florence is at a pivotal stage of growth—and we're looking for a modern, revenue-driven marketing leader to match our momentum. As our Head of Marketing, you’ll shape the strategy, team, and programs that amplify our brand, drive measurable pipeline, and elevate our category presence.

This is a rare opportunity to join a fast-growing, Insight Partners-backed SaaS company transforming clinical trial workflows for research sites and pharma sponsors. You’ll be stepping into a leadership team that values marketing as a strategic growth lever, with the autonomy and support to build a best-in-class function.

We’re looking for someone who:

  • Knows what “good” looks like in a scale-up SaaS environment.
  • Can balance near-term demand generation with long-term brand strategy.
  • Has built marketing functions that serve mid-market and enterprise buyers.
  • Thrives in a metrics-obsessed, collaborative culture.

 

You Will:

Strategy & Leadership

  • Own Florence’s end-to-end marketing strategy—demand, brand, product, content, digital, and customer marketing.
  • Define the org design, budget, and roadmap for a modern B2B SaaS marketing team.
  • Serve as a strategic partner to Sales, Post-Sales, and Product to ensure tight GTM alignment.

Demand Generation & Growth Marketing

  • Architect full-funnel, multi-channel programs that deliver consistent pipeline and revenue contribution.
  • Drive scalable inbound and outbound campaigns including ABM (6Sense), paid media, SEO/SEM, and lifecycle marketing.
  • Establish rigorous attribution models, dashboards, and reporting frameworks to inform decision-making.
  • Ensure that Sales+Marketing metrics are part of the team’s DNA.

Product & Customer Marketing

  • Own go-to-market planning for new product launches and features in partnership with Product and Sales.
  • Develop value propositions, persona-based messaging, and competitive positioning for each key segment.
  • Equip sales with tools, training, and collateral that improve conversion and accelerate deal velocity.

Brand & Market Positioning

  • Refine Florence’s brand positioning and category narrative to stand out in a competitive landscape.
  • Lead messaging and storytelling across all channels—web, content, PR, events, social, and sales enablement.
  • Build Florence into a recognizable and respected brand within healthcare and life sciences.

Team Development

  • Build and lead a high-performing team across key marketing disciplines.
  • Foster a culture of experimentation, data-informed decision making, and continuous improvement.

 

An Ideal Candidate Has/Is:

  • 10+ years of progressive experience in B2B SaaS marketing, with 5+ in a senior leadership role.
  • A track record of driving pipeline and revenue growth through brand and demand strategies.
  • Experience leading teams in scaling environments (Series B–D+), ideally in PE/VC-backed settings.
  • Life-Sciences industry not required, but preference given for candidates with experience selling into offices of the CIO, IT, and business leader types of buyers.
  • Fluency in SaaS GTM models, modern marketing tech stacks (HubSpot, Salesforce, LinkedIn Ads, etc.), and buyer journeys.
  • Strong cross-functional leadership with Sales, Product, and Post-Sales.
  • Deep understanding of SMB and enterprise buying dynamics
  • Clear, confident communicator and team builder.

 

What’s in it for you?

  • Do well. We offer a competitive compensation package, medical and dental insurance, and office space in the heart of the city.
  • Do good. We insist that health technology is the highest calling for software development. We pride ourselves on working on something bigger than ourselves; helping advance cures and therapies.
  • Make the leap. Join our high-output culture to create innovative, modern, and purposeful software solutions.

Florence supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity or expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical disability, or any other protected class.

Please be cautious of potential recruitment fraud. If you are interested in exploring opportunities at Florence Healthcare, please go directly to our Careers Page. Florence Healthcare will never ask you to pay a fee or download software as part of the interview process with our company. In addition, Florence Healthcare will not ask for your personal banking information until you have signed an offer of employment and completed onboarding paperwork that is provided by our People Operations team. All communications with Florence Healthcare employees will only be sent from @florencehc.com email addresses.

 

 

 

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