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Business Development Manager

New York

Since 2017, Flourish has been on a mission to help financial advisors evolve from holistic advice to holistic implementation to more fully serve their clients and achieve better outcomes. We focus on independent Registered Investment Advisors (RIAs), delivering financial products that advisors can’t easily access today through beautiful, scalable, and easy-to-use technology.

Today, we work with over 1,000 RIAs that collectively represent more than $2.6T in assets under management across two products — Flourish Annuities and Flourish Cash — and with our recent acquisition of Sora Finance, we’ll be adding a lending offering in 2026. Headquartered in New York City, we are an independently-operating, wholly-owned subsidiary of MassMutual Life Insurance Company.

Read on if you are interested in joining a small, highly-collaborative, rapidly-growing startup—backed by the support and stability of a Fortune 500 company.

About You

With a passion for sales, finance and technology, you are looking to join a collaborative sales team within a fast-paced startup environment. You are an extremely skilled communicator, both verbally and in writing, and your excellent people skills make you a natural relationship builder. You are organized and can manage multiple work streams in parallel while continuously prioritizing what’s most important. You are a high-output, self-motivated self-starter, able to learn fast and execute while also thriving within a collaborative, team oriented environment.

You are excited to join an early stage financial technology startup, and are motivated by the prospect of joining our sales team. You will be able to seamlessly own and maintain existing relationships with existing Flourish clients, while also being ready to build new relationships with a growing client base of independent RIAs.

About the Role

As a Business Development Manager, you will play a key role on our sales team, working with RIAs to both grow adoption of our products within our existing client base and to bring new firms onto the platform. You’ll work independently to own and manage client conversations from end-to-end, including managing inbound leads and working independently to originate new business opportunities—whether through your own efforts or in partnership with our marketing organization or business development team.

You’ll partner across the organization to share client feedback, champion innovative business opportunities, and develop new strategies for growth while contributing to the overall sales efforts of Flourish.

Principal Responsibilities

  • Own and manage client relationships from end-to-end, from sourcing to managing the sales process to client activation and adoption
  • Interact with key clients to understand and resolve complex issues related to the platform
  • Partner with our relationship management team to develop a coverage strategy for existing client relationships
  • Identify and originate new business opportunities, whether through your own actions or in partnership with our marketing organization
  • Manage the sales pipeline and relationships using CRM and partner with the data team to develop and maintain internal reporting tools
  • Collaborate on the development of product and functional strategy for Flourish
  • Willingness to travel for sales pitches and conferences (50-75% travel)
  • Stay current on general trends in the financial industry, and specifically within wealth management
  • Maintain excellent communication with internal Flourish stakeholders
  • Exercise considerable judgment and analysis to arrive at recommendations and/or conclusions

Minimum Qualifications

  • Bachelor’s degree or equivalent working experience
  • 1+ year in sales management
  • 3+ years of related sales experience
  • Demonstrated track record of success in outbound sales activity, including both call and email outreach
  • Either have a Series 7 or willingness to get a Series 7 within 90 days of joining
  • Either have a Series 63 or willingness to get a Series 63 within 90 days of joining
  • Excellent coaching, mentoring, and motivational skills
  • Strong knowledge of cold outreach strategies (phone/email/social) and modern sales tools (e.g., HubSpot, Outreach, etc.)
  • Metrics- and process-driven, with strong organizational and analytical abilities and proficiency in CRM systems
  • Due to the nature of this position, as part of the background check process, candidates must be able to pass a fingerprint background check to qualify as a fingerprinted person under FINRA. For roles requiring registration, additional regulatory screenings may apply, including a review of Form U5 disclosures and other relevant licensing information.

Preferred Qualifications

  • Experience in financial or fintech sales
  • Experience working as part of a fast-moving team with minimal guidance
  • Highly comfortable with technology, both personally and professionally
  • Excellent written and verbal communications, both internally and externally
  • Strong problem solver and creative, independent thinker

At Flourish, we focus on ensuring fair, equitable pay by providing competitive salaries, along with bonus and incentive opportunities and benefits for all employees.

Base Salary Range: $124,800 - $163,800 plus bonus

Disclosures:

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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