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Product Marketing, Senior Associate

New York

About the Job

Flowcode is a leading company specializing in creating direct connections between brands and consumers through innovative, data-driven design and the latest QR technology. Our solutions offer contactless connection with speed, security, and ease, making us the number one trusted QR provider. We're backed by industry veterans and a diverse team passionate about data and technology, committed to expanding our potential and building a powerfully diverse workforce.

About the Role:

We are seeking a dynamic and results-oriented Product Marketing, Senior Associate to join our team, focusing specifically on sales and CS enablement. This role will be instrumental in empowering our revenue-generating teams with the tools and resources they need to succeed. You will be responsible for creating and delivering high-quality enablement materials that drive product adoption and customer satisfaction.

Responsibilities:

  • Sales and CS Enablement Content Creation: Contribute to the development of a library of sales and customer success enablement materials, including presentations, one-pagers, demo scripts, FAQs, and competitive battle cards.
  • Custom Asset Development: Respond to and fulfill custom asset requests from sales and customer success teams, ensuring timely and accurate delivery.
  • Product Training Support: Assist in the development and delivery of product training programs for sales and customer success teams.
  • Sales and CS Communication: Act as a central point of contact for sales and customer success teams regarding product messaging and enablement resources.
  • Performance Tracking: Monitor and report on the effectiveness of enablement materials, using data to identify areas for improvement.
  • Collaboration: Work closely with product marketing, sales, customer success, and product teams to ensure alignment and effective communication.
  • Competitive Analysis: Support the team by conducting competitive analysis that can be used to inform sales and CS teams.
  • Feedback Loop: Actively seek feedback from sales and CS teams to continuously improve enablement materials and programs.

What We're Looking For:

  • 1-3 years of Product Marketing experience. Tech experience preferred but not required
  • Strategic Messaging & Positioning: Proven track record of developing and executing clear, differentiated messaging and positioning strategies that cut through market noise.
  • Expert Storyteller: Ability to craft compelling product narratives that resonate with target audiences and drive engagement.
  • Content Creation Powerhouse: Skilled in creating high-impact marketing content, including website copy, blog posts, sales collateral, and presentations, that effectively communicates product value.
  • Excellent communication skills, capable of engaging effectively with a variety of audiences.
  • Experience working in a fast-paced, lean startup environment.
  • NYC based and desire to be in-person at the Soho office and IRL with clients.

You Can Expect:

  • A supportive and inclusive atmosphere on a team that values your contributions.
  • An attractive compensation package, including salary and stock options.
  • Comprehensive benefits, unlimited vacation, parental leave policy, and much more.

More About Flowcode:

Our technology, including Flowpage, seamlessly connects the real world to the digital world, used by more than 70% of the Fortune 500. Committed to diversity, equity, and inclusion, we are proud to be recognized as one of America's Best Startup Employers by Forbes. Our hybrid work culture is based in Soho, NYC, fostering innovation and collaboration.

A successful candidate’s starting pay will be determined based on the role, job-related skills, experience, qualifications, work location, and market conditions.  The current range for this role is $80-$100K OTE + equity. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Join us in shaping the future of direct brand-consumer connections. Apply now to become part of our dynamic team.

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