Content & Strategy Associate

Location: Soho, NYC (Onsite)
Department: GTM

About Flowcode

Flowcode is the leading offline-to-online conversion platform, powering personalized consumer experiences through dynamic touchpoints, AI-powered experiences, and real-time analytics. We partner with the world’s most iconic brands across sports, media, retail, and enterprise to transform consumer engagement in the real world. Backed by top-tier investors, Flowcode is scaling rapidly as we define the category of offline identity.

Our mission is simple: instantly connect fans to brands in the real world.

The Role

Content & Strategy Associate

Flowcode is building the next generation of consumer experiences at scale, and we’re seeking a Content & Strategy Associate to bridge the gap between our product’s technical power and our clients’ business goals.

This role combines deep data synthesis with high-impact storytelling and go-to-market strategy. You’ll be responsible for creating the core narrative and foundational content that powers our entire sales organization. You won't just describe what Flowcode does; you will analyze our platform’s capabilities and performance data to articulate compelling narratives and the "source of truth" for every pitch, deck, and case study.

You’ll work closely with Product, Data, and Sales leadership to translate complex technical features into clear, value-driven narratives. Your work ensures that every member of the GTM team is armed with the most compelling, data-backed arguments to win in the market.

This is a high-visibility role dual reporting to the Chief Growth Officer and Head of Strategic Operations, with constant collaboration across Product, Design, and Executive leadership.

What You’ll Do

• Own the Core Narrative: Define and maintain the foundational messaging, sales pillars, and "Why Flowcode" stories that serve as the blueprint for all sales collateral.
• Synthesize Data into Insights: Partner with the Data team to extract performance metrics and transform them into compelling data points that prove ROI and platform efficacy.
• Architect Sales Collateral: Design the structure and content for flagship pitch decks, vertical-specific playbooks, and one-pagers that resonate with ICPs.
• Translate Product to Value: Act as the bridge between the Product team and the Sales floor, turning new feature releases into clear value propositions and competitive differentiators.
• Content Innovation: Design and create differentiated story formats and drive AI content strategies for the GTM team. Innovate content and delivery to highly differentiate Flowcode brand and positioning in the market. 
• Vertical Differentiation: Develop industry specific strategies that enhance competitive separation and tailor content to differentiate Flowcode in each market.
• Enable the GTM Team: Ensure the Sales and Account Management teams are "on-message" by providing them with the scripts, talk tracks, and assets needed to navigate complex enterprise deals.
• Market Intelligence: Monitor the competitive landscape and industry trends to keep Flowcode’s positioning ahead of the curve, ensuring our content addresses the evolving needs of the "offline-to-online" market.

What We’re Looking For

• 3–6 years of experience in sales strategy, product marketing, or business analyst roles, preferably within a high-growth SaaS or consumer tech environment.
• Data & Insights: A proven ability to take raw data sets and technical product features and translate them into "why it matters" narratives.
• Strategic Content: Experience building high-stakes sales decks, vertical playbooks, and ROI-driven case studies that move the needle in enterprise deals.
• Technical & Analytical Fluency: Comfortable navigating data platforms (e.g., Looker, Hubspot) to find the analysis that showcases platform value.
• Design Sensibility: A sharp eye for design; you know how to structure a slide or a one-pager so that the most important information is consumed at a glance.
• Cross Functional Communication: Natural ability to speak with Engineers for technical specs, Product Managers for roadmaps, and Sales / Account Management for market insights to create a unified content repository. 
• High-Velocity Output: A track record of thriving in fast-paced environments, with the ability to generate world class outputs under tight timelines.

Why Flowcode

• Category creation: Help define a new category at the intersection of offline and online identity.
• Impact at scale: Shape experiences that touch millions of consumers across global brands.
• Elite team: Work alongside high-caliber operators from the world’s best companies.
• Ownership: Lead a mandate with C-level visibility and board-level impact.

Flowcode is not for everyone. We hire with a pinhole lens — only those with the rare combination of intellectual horsepower, execution velocity, and uncompromising drive will thrive here. If you are seeking to operate at the highest levels of performance and impact, we want to meet you.

The compensation range for this role is $100k - $120k plus equity and benefits.