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Director, Business Development & AI Demand Innovation

Baltimore, Maryland, United States

About Flywheel 

Flywheel's suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world's leading brands. We give clients access to near real-time performance measurement and improve sales, share, and profit. With teams across the Americas, Europe and APAC, we offer a career with real impact, endless growth opportunities and the support you need to be the best you can be.

The Opportunity 

As the Director, Business Development & AI Demand Innovation, you will be the chief architect and champion of Flywheel’s next-generation client engagement strategy. In this highly strategic leadership role, you will work with the Director of Demand Generation to set the vision for how Flywheel leverages AI, technology, and market insights. In turn, identifying, engaging, and developing high-value client relationships through new business and growth opportunities. Your mandate is to drive innovation—redefining how we create industry influence, enable sales, and deliver exceptional client outcomes. 

What You Will Do: 

AI-Driven Client Engagement Vision 

  • Work with the Director of Demand Generation and the existing team to transform Flywheel’s client engagement model by embedding AI and advanced analytics into every stage of the demand generation and sales activation journey. 
  • Define and execute a forward-looking strategy for using AI to personalize and scale client interactions—ensuring Flywheel is always a step ahead in anticipating and meeting client needs. 
  • Evangelize the use of data, automation, and technology to elevate our market presence and set new standards for engagement excellence. 
  • Guide Flywheel’s engagement narrative to ensure it is rooted in deep industry insight, future-focused thinking, and a relentless drive for client impact. 

Strategic Alignment Across Functions 

  • Serve as the connective tissue between marketing, business development, and client-facing teams—aligning on the highest-value opportunities and orchestrating seamless go-to-market execution. 
  • Lead strategic workshops and executive alignments that unify account targeting, engagement priorities, and innovation initiatives. 
  • Drive a culture of cross-functional collaboration, insight sharing, and agile iteration in the pursuit of superior client outcomes. 

Innovation in Demand Generation 

  • Oversee the design and rollout of AI-enabled, account-based programs that blend digital, event, and outbound channels for maximum impact. 
  • Identify, pilot, and scale new technologies and approaches that enhance client engagement efficiency, effectiveness, and measurement. 
  • Continuously monitor the evolving landscape of AI and demand gen innovation, ensuring Flywheel remains on the leading edge. 

Executive Leadership & Organizational Impact 

  • Advise senior leadership on market trends, emerging technologies, and strategic opportunities for differentiation. 
  • Foster an organization-wide mindset of experimentation, learning, and client-first innovation. 
  • Champion the metrics, processes, and infrastructure needed to attribute revenue outcomes directly to innovative engagement strategies. 

Who You Are: 

  • 10+ years in strategic marketing, client engagement, or business innovation roles, with expertise in AI-driven transformation and demand generation. 
  • Demonstrated success creating and leading high-impact, technology-enabled engagement strategies for clients. 
  • Deep understanding of account-based marketing, industry influence, and executive relationship management. 
  • Recognized leader in operationalizing AI, analytics, and automation to drive measurable pipeline and revenue impact. 
  • Exceptional communicator, collaborator, and change agent with executive presence. 
  • Experience in SaaS, enterprise tech, digital commerce, or data-centric B2B environments preferred. 
  • Bachelor’s degree required; advanced degree or relevant certifications a plus. 

#LI-KH1

Working at Flywheel

We are proud to offer all Flywheelers a competitive rewards package and unparalleled career growth opportunities and a supportive, fun and engaging culture.
  • We have office hubs across the globe where team members can go to feel productive, inspired, and connected to others - team members go into Hub Offices 3x a week
  • Flexible vacation time
  • Great learning and development opportunities
  • Benefits that help you live your best life
  • Parental leave and benefits
  • Volunteering opportunities
  • If you’re looking to connect with teammates on a topic of inclusion and identity, chances are there’s an ERG for that.
  • So you know: The hired candidate will be required to complete a background check
  • Learn more about us here: Life at Flywheel

The Interview Process:

Every role starts the same, an introductory call with someone from our Talent Acquisition team. We will be looking for company and values-fit as well as your professional experience; there may be some technical role-specific questions during this call.
 
Every role is different after the initial call, but you can expect to meet several people from the team 1:1 and there might be further skill assessments in the form of a Take Home Assignment/Case Study Presentation or Pair Programming/Live Coding exercise depending on the role. In your initial call, we will walk you through exactly what to expect the process to be.

Inclusive Workforce

Flywheel Commerce Network’s goal is to create a culture where all individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all people to feel included and empowered to contribute fully to our vision and goals. Flywheel Commerce Network is an Equal Opportunity Employer and participates in E-Verify. All applicants will receive fair consideration for employment. We do not discriminate based upon race, color, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know at recruitment@flywheeldigital.com so that we can support you.

For more information about what data we collect and how we use it, please refer to our Privacy Policy.
 
IMPORTANT ALERT: Please beware of fraudulent job communications from individuals falsely claiming to be from Flywheel. We've identified fraudulent activity through social media and messaging services purporting to be from Flywheel requesting payments for job- and recruitment-related expenses. Flywheel never asks candidates for personal information such as bank account data or tax IDs nor payments via social media or chat-based applications. Report suspected fraud to local authorities immediately. To learn more, click here.
 
Please note, we do not accept unsolicited resumes from 3rd party Recruitment Firms. 
 
#LI-HYBRID
 

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