Back to jobs
New

Senior Director, Retail Media Partnerships

London, England, United Kingdom

About Flywheel 

Flywheel's suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world's leading brands. We give clients access to near real-time performance measurement and improve sales, share, and profit. With teams across the Americas, Europe and APAC, we offer a career with real impact, endless growth opportunities and the support you need to be the best you can be.

Opportunity 

We are seeking a dynamic and experienced Senior Partnerships Director for our Retail Media (RM) sales function in the UK. You will drive revenue growth by selling Brand and Performance solutions on behalf of participating retailers, leveraging your deep understanding of the UK media / RM / ad tech ecosystem and proven track record in dynamic scale-up media sales environments. 

This is a strategic sales leadership role that combines executive visibility with hands-on sales excellence, responsibility for new business development, account management, and revenue delivery across a leading RM stack that spans from Sponsored Products to video ads, from clean room solutions to generative AI.  

What you'll do:

Lead Business Development & Revenue Growth 

  • Unlock new spend in FMCG and non-endemic categories (e.g. financial services, travel, DTC), working client-direct and with their agency partners. 
  • Execute a strategic sales plan with clear input goals, KPIs and revenue targets, then manage your sales pipeline forecasting and quarterly revenue delivery.
  • For Performance budgets, drive structural integration and ease of use, e.g. via our offering within the Pacvue and Skai ecosystem.
  • For Brand budgets, develop full-funnel solutions that address diverse brand objectives across retail media channels. Pioneer go-to-market strategies for non-endemic brands to enter retail media.  

Account Leadership & Relationship Management 

  • Oversee account performance and proactively drive spend growth within the existing client base. 
  • Maintain and grow relationships with senior marketing and commercial leaders at clients and their agencies. Act as strategic advisor, understanding their e-commerce and performance marketing priorities, as well as opportunities to increase brand spend. Present retail media opportunities and ROI cases to boards and senior stakeholders. 
  • Help non-endemic brands understand retail media value propositions and integration opportunities. 

Portfolio & Product Knowledge 

  • Develop expert-level knowledge of our solutions and capabilities, our competitive edge to other platforms, as well as practical objection handling. Contribute to product strategy and sales enablement material based on your experiences in the market.  
  • Expand your understanding of how our offering integrates with adjacent platforms, ranging from Pacvue and Skai, to leading clean rooms, measurement and audience solutions. 
  • Stay ahead of industry trends in retail media, performance marketing and brand advertising.  

Team Building & Leadership 

  • As the sales team scales up, take on manager responsibility. Build and mentor a high-performing sales sub-team. Establish sales processes, playbooks, and best practices for both endemic and non-endemic segments, which can be shared and reapplied.
  • Foster a culture of excellence, accountability, and continuous improvement. 

Who you are:

Sales Experience 

  • Minimum 8 years in direct sales with measurable sales targets and revenue responsibility. Proven track record of exceeding sales quotas, closing significant contracts and managing enterprise relationships. Experience navigating complex corporate stakeholder environments. 
  • Has shown success in driving new business development. 

Retail Media Expertise 

  • Has sold RM or Commerce media solutions in the UK, either within retail media networks, or with another ad platform that has a strong commerce offering.  
  • Deep knowledge of RM networks’ capabilities, programmatic commerce, performance metrics, first-party data strategy and audience targeting in retail environments. 
  • Proven ability to sell beyond Performance budgets, has been able to translate the retail media value proposition to Brand budgets and non-endemics. 
  • Has extensive experience selling to RM agencies, not just client-direct.  

UK Market & Ecosystem 

  • Strong relationships with brand marketing leaders, trading teams, and agencies. Extensive network within the London media, marketing, and RM ecosystem. 
  • Understanding of UK retail landscape and major FMCG/premium brand structures. Knowledge of non-endemic brand marketing strategies and buying behaviours.
  • Exceptional consultative selling and negotiation expertise. Strategic mindset with proven ability to think beyond this year’s sales goals.
  • Excellent communication and presentation skills, experienced at presenting to executive suite.  Ability to educate and bring in new market segments.
  • Data-driven approach to decision-making and reporting. Has been able to innovate how they approach tasks, e.g. via AI.
  • Can point to tangible examples of close collaboration with technical teams, retailer counterparts, and other internal functions. 

Technical & Platform Knowledge 

  • Understanding of Amazon Ads stack (Sponsored Ads, Amazon DSP, AMC). 
  • Familiarity with RM, commerce and programmatic platforms (Pacvue and Skai, Google Shopping, The Trade Desk, Instagram, TikTok Shop) and how they integrate with agency workflows and brand operations.  

Specialized Retail Media Exposure 

  • Omnichannel grocery retail media experience, e.g. Tesco, Sainsbury's, Asda, Ocado, or Morrisons media networks. 
  • Background in grocery or FMCG go-to-market strategy. Experience with vertical-specific retail media (beauty, fashion, grocery)
  • Experience working with non-endemic brands in performance marketing or e-commerce
  • Experience in a start-up or scale-up environment, selling emerging media solutions, or to new market segments. 

#LI-AD1

Working at Flywheel

We are proud to offer all Flywheelers a competitive rewards package and unparalleled career growth opportunities and a supportive, fun and engaging culture.
  • We have office hubs across the globe where team members can go to feel productive, inspired, and connected to others - team members go into Hub Offices 3x a week
  • Competitive paid time off, including annual leave plus paid public holidays
  • Great learning and development opportunities
  • Benefits that help you live your best life
  • Parental leave and benefits
  • Volunteering opportunities
  • If you’re looking to connect with teammates on a topic of inclusion and identity, chances are there’s an ERG for that.
  • So you know: The hired candidate will be required to complete a background check
  • Learn more about us here: Life at Flywheel

The Interview Process:

Every role starts the same, an introductory call with someone from our Talent Acquisition team. We will be looking for company and values-fit as well as your professional experience; there may be some technical role-specific questions during this call.
 
Every role is different after the initial call, but you can expect to meet several people from the team 1:1 and there might be further skill assessments in the form of a Take Home Assignment/Case Study Presentation or Pair Programming/Live Coding exercise depending on the role. In your initial call, we will walk you through exactly what to expect the process to be.

Inclusive Workforce

Flywheel Commerce Network’s goal is to create a culture where all individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all people to feel included and empowered to contribute fully to our vision and goals. Flywheel Commerce Network is an Equal Opportunity Employer and participates in E-Verify. All applicants will receive fair consideration for employment. We do not discriminate based upon race, color, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know at recruitment@flywheeldigital.com so that we can support you.

For more information about what data we collect and how we use it, please refer to our Privacy Policy.
 
We leverage AI technology to streamline our hiring workflow, though all candidate decisions are made by our Talent Acquisition Team. This position is for an existing vacancy.
 
IMPORTANT ALERT: Please beware of fraudulent job communications from individuals falsely claiming to be from Flywheel. We've identified fraudulent activity through social media and messaging services purporting to be from Flywheel requesting payments for job- and recruitment-related expenses. Flywheel never asks candidates for personal information such as bank account data or tax IDs nor payments via social media or chat-based applications. Report suspected fraud to local authorities immediately. To learn more, click here.
 
Please note, we do not accept unsolicited resumes from 3rd party Recruitment Firms. 
 
#LI-HYBRID
 

Create a Job Alert

Interested in building your career at Flywheel Digital? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...

Please provide any links to your portfolio, projects, or any other relevant material.

  

 

Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Flywheel Digital’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.