Marketing Events Manager

The Marketing Events Manager (Manager) reports to the Associate Director of Marketing and Communications and is responsible for planning, coordinating and executing client-facing events and webinars that support the firm’s strategic goals. With superb project management skills to execute logistics seamlessly and a keen ability to quickly build rapport with internal and external stakeholders, the Manager will navigate competing priorities to bring a variety of in-person and web-based experiences to life. The ideal candidate will have prior experience in event planning, including the coordination of event logistics, within a law firm or professional services environment and demonstrate creativity, energy, and initiative to help shape a dynamic events strategy. 

Responsibilities: 

Event Planning and Strategy

• Collaborate with the Business Development team, lawyers and business services professionals to develop memorable, unique client events and experiences, including in-person events, webinars, CLE programs, receptions, dinners and special events, and to provide support for conferences and sponsorships.
• Keep up to date on industry trends with an eye for implementing new ideas/experiences and improving the event management process.
• Work with the department leadership to establish the firm’s event strategies and budget annually.
• Manage the firm event calendar, effectively track all the firm’s marketing and business development events, and ensure information is up to date on the firm’s intranet.
• Maintain the promotional items store and work with attorneys on custom promotional items as requested. 
• Maintain relationships on behalf of the firm with selected outside organizations to ensure that we are leveraging all aspects of firm membership. 

In-Person Events 

• Coordinate and execute events such as seminars, receptions, dinners and space lends end-to-end, including, but not limited to, planning, budget management, contract negotiation, logistics, tracking, creative components, on-site support, and post-event reporting.
• Manage all logistics with internal departments or appropriate vendors on venue, food and beverage, AV/IT needs, materials, name tags, signage, ordering swag, etc.
• Source, negotiate, coordinate and maintain strong relationships with suppliers, restaurants and venues. 

Webinars and Virtual Events 

• Work with attorneys and Business Development Managers to plan and execute webinars, including setting up the webinar platform with appropriate resources, coordinating invitations and sending RSVP reports.
• Work with business development managers on the development and regular reporting of meaningful metrics that demonstrate the value of the firm’s marketing event investments. 

Event Marketing and Post-Event Reporting 

• Collaborate with the Marketing and Communications team to lead the creation and deployment of invitations, reminders, and other event collateral, as well as RSVP and post-event attendee tracking.
• Along with team members, develop post-event outreach strategies to capitalize on business development opportunities following events. 

 

Qualifications:

• 5+ years of event experience in a legal, professional services or corporate environment is required. 
• Computer-proficient with excellent technological skills including proficiency in Microsoft Office applications and database management; knowledge of InterAction (CRM), ON24, and Vuture is a plus.
• Ability to effectively manage internal expectations as well as manage the performance of external vendors such as restaurants and hotels. Ability to project manage events to a predetermined budget.
• Excellent organizational and written skills, strong verbal communication skills, a high level of attention to detail and the capacity to work comfortably in a fast-paced, rapidly changing environment on multiple, ongoing projects.
• Appreciation for Foley Hoag’s values and commitment to diversity, equity, and inclusion and ability to build authentic and positive relationships with various audiences. 

This hybrid role requires in-office presence in our Boston office at least three days per week to foster collaboration and connection. Onsite expectations and specific days may evolve depending on team and business needs. 

Compensation range is $101,000 to $126,000 commensurate with related experience and qualification. The salary of the candidate selected for this role will be set based on a variety of factors, including but not limited to internal equity, experience, specialty, and training. The above salary range (or hiring range) represents the firm's reasonable estimate of the range of possible compensation at the time of posting. 

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Search firm submissions are not requested nor considered for this position.

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Accessibility | Foley Hoag is committed to affording equal access to job opportunities to qualified applicants with disabilities. Individuals with a disability who require accommodation or assistance in the job application process for a posted position may contact BusinessServicesRecruiting@foleyhoag.com. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process. 

Foley Hoag LLP is an equal opportunity employer. This means that Foley Hoag LLP considers applicants for employment, and makes employment decisions without unlawful regard to sex, race, color, religion, citizenship, national origin, ancestry, sexual orientation, gender identity, age, marital or domestic partner/civil union status, military service, or veteran status, disability, and any other characteristic covered by applicable federal, state or local nondiscrimination laws.  

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