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Marketing Intern

USA

Company Overview:

Everything we do is for educators. We’re partnering with them to advance a bold vision for education that boosts district performance and student success. At Follett Software, we empower educators across roles with technology that streamlines processes and manages information and resources to improve their schools, increase student success, and drive the future of education. We believe that by empowering educators to amplify their impact on students’ lives, we can change the world. Our goal and mission is to drive the future of education. We are inspired by educators to deliver transformative technology. Our innovative, connected solutions simplify challenges and offer a seamless and intuitive experience.

Follett Software Internship Program

Marketing & Communications 

 

Primary Responsibilities/Project: 

As a Marketing Intern at Follett School Solutions, your primary responsibilities will revolve around supporting our marketing department in developing and executing comprehensive marketing strategies that align with our mission to enhance educational outcomes through innovative technology solutions. After an introduction to our tools, company and department goals, we will train and launch a brand and programmatic project for you to manage throughout the summer. You will also be working directly with another intern on our growth marketing team. Together you will be accountable to generate content that converts into leads and sales accepted opportunities. 

 

Detailed Project Responsibilities: 

  • Market Research and Analysis: 
    • Collect quantitative and qualitative data from ongoing marketing campaigns. 
    • Perform a detailed analysis of market trends and research on competitors. 
    • Utilize tools like Google Analytics to assess campaign performance and identify areas for improvement. 
  • Campaign Support and Development: 
    • Assist in the planning and implementation of marketing and advertising promotional activities, including social media, email, and digital advertising. 
    • Contribute creative ideas for new campaigns and strategies to increase brand awareness and lead generation. 
    • Prepare detailed presentations for internal stakeholders to showcase campaign plans and results. 
  • Content and Database Management: 
    • Engage in content creation tasks, such as blog posts and social media content, to support SEO and online presence. 
    • Manage and update the company’s database and customer relationship management systems (CRM) to ensure accurate and efficient tracking of customer interactions. 
    • Conduct data entry tasks related to lead reporting and website maintenance to ensure all marketing materials are up-to-date and relevant. 

Skills Development:  

Throughout your internship, you will gain in-depth knowledge of various marketing strategies and tools, including advanced data analysis techniques, CRM software, and digital marketing platforms. You will develop your communication and teamwork skills by collaborating with our marketing and communications teams, as well as sales and product teams, contributing to a dynamic team environment that values innovation and efficiency. 

General Responsibilities: 

  • Collect quantitative and qualitative data from marketing campaigns. 
  • Support the marketing team in daily administrative tasks. 
  • Assist in marketing and advertising promotional activities (e.g., social media, email, and digital). 
  • Prepare presentations. 
  • Conduct data entry tasks like lead reporting, blog creation, or website maintenance. 
  • Manage and update company database and CRM. 
  • Help organize marketing events. 

Requirements and Skills: 

  • Strong desire to learn along with professional drive. 
  • Solid understanding of different marketing techniques. 
  • Excellent verbal and written communication skills. 
  • Willingness to ask questions and feel uncomfortable. 
  • Passion for the education or marketing industry and its best practices. 
  • Desire to learn new concepts like Google Analytics, Excel pivot tables, BeePro Email tools, AI tools, and more! 

 

Why Join Follett Software?

At Follett Software, our mission is to empower educators with world-class technology that simplifies challenges and offers a seamless and intuitive experience. As the Director of Product Marketing, you will have the unique opportunity to shape the future of our products and impact the educational experiences of thousands of students and educators alike. We offer a dynamic and collaborative environment, where your contributions will help further our legacy of customer success, innovation, and lifelong learning.

Join us in driving innovation in education and making a meaningful difference in the lives of students and educators worldwide.

 

 

EEO

Follett Software provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We are committed to providing reasonable accommodations to, among others, individuals with disabilities and disabled veterans. If you are interested in applying for employment and need assistance or an accommodation in the application process due to a disability, please contact us by email and let us know the nature of your request and your contact information. 

 Email:  recruiting@follettsoftware.com

CCPA Notice for California Residents: https://follettsoftware.com/wp-content/uploads/2024/10/Notice-to-California-Applicants.pdf

 

 

 

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