Digital Marketing Manager

Who We Are:

FoodCorps partners with schools and communities to nourish kids’ health, education, and sense of belonging so that every child, in every school, experiences the joy and power of food. Our AmeriCorps members serve alongside educators and school nutrition leaders to provide kids with nourishing meals, food education, and culturally affirming experiences with food that celebrate and nurture the whole child. Building on this direct service, FoodCorps advocates for policy change, grows networks, and develops leaders in service of every kid’s health and wellbeing. Our goal is that by 2030, every child will have access to food education and nourishing food in school!

How We Work:

At FoodCorps we are intentional about how we do our work, and how we show up in the world. We practice being in charge of accessing, feeding, and evolving our worldviews. We connect with our history, own our flaws, evolve our biases, and deepen our understanding of ourselves. We are willing to hold ourselves and others accountable with care through courageous conversations while celebrating diversity, embracing complexity, and building belonging. We recognize that we do not have all of the answers, we create space for divergent perspectives. We are intentional and collaborative about shifting power, access, and resources to those most impacted by systemic oppression.

What We’re Looking For:

FoodCorps is seeking a well-rounded Digital Marketing Manager to join our Marketing, Communications, and Campaigns department. This role will be responsible for email marketing, website management, and support of social media initiatives, playing a critical role in advancing FoodCorps’ overall digital marketing strategy. This is a full-time, remote position that reports to the Director of Digital Marketing. Occasional travel may be required for content-gathering and team meetings. 

Who You Are:

You are passionate about FoodCorps’ mission and dedication to food justice and racial equity. You are a strategic thinker with hands-on experience in managing email marketing campaigns, coordinating website updates, and driving performance through data analysis. You have a knack for creating and distributing compelling content, ensuring that timelines are met, and digital channels are integrated seamlessly. Collaboration comes naturally to you, as you will work closely with the Social Media Coordinator to align messaging and assist in content creation. You thrive in a fast-paced environment, have a keen eye for detail, and are always looking for ways to optimize and enhance the digital user experience. If you are analytical, creative, and excited about the impact of digital marketing in advancing our mission, we’d love to hear from you!

Primary Responsibilities:

Email Marketing - 50%

• Collaboratively develop and execute email marketing campaigns for segmented audiences, including policy and advocacy updates, corps member recruitment, and fundraising efforts
• Implement strategies to grow and retain email subscribers, utilizing A/B testing and iterative optimization of email elements to improve engagement and conversion rates
• Create, maintain, and optimize email marketing campaigns to support integrated supporter journeys 
• Track, analyze, and report on key email marketing performance metrics to inform future strategies

Website Management - 30%

• Oversee day-to-day website management, ensuring timely content updates and technical functionality. Train internal teams on basic CMS usage as needed
• Ensure website content is accurate, user-friendly, optimized for SEO, and aligned with organizational priorities, campaigns, and branding guidelines
• Support the Director of Digital Marketing in managing large-scale website projects, working closely with our external web agency to ensure timely and effective execution
• Track, analyze, and report on key website performance metrics, using insights to improve user experience and content effectiveness

Admin and Social Media Support - 20%

• Contribute to the digital marketing content calendar, coordinating timelines and ensuring alignment of content distribution across email, website, and other digital channels
• Ensure all marketing campaigns are coordinated with relevant teams for a seamless user experience across social, web, and email
• Support the development of paid ad content, in coordination with the Director of Digital Marketing
• Assist with the creation, scheduling, and community management of social media content, in collaboration with the Social Media Coordinator

Measures of Success:

By the end of year 1, the Digital Marketing Manager will have:

• Improved overall email engagement rates by 10% and increased total email subscribers by 15%
• Optimized and maintained email marketing automation workflows, ensuring seamless supporter journeys and timely, relevant communication for key audience segments
• Trained relevant staff on basic CMS usage, reducing dependency on the digital team for routine updates and empowering internal teams to manage their own content efficiently
• Developed robust data reporting processes for email marketing and website performance, regularly presenting actionable recommendations that lead to continuous improvement of digital strategies
• Effectively collaborated with internal teams to ensure that email and website content aligns with organizational goals and successfully contributes to campaigns

Thriving at FoodCorps:

In addition to generous medical benefits and an annual $3000 401(k) matching, FoodCorps provides:

Time Away:

Social justice work is both vital and demanding. FoodCorps recognizes this and provides ample time to step away and recharge, including:

• half-day Fridays
• 5 weeks of accrued time off
• 12 federal holidays (AND your birthday!)
• 2-week winter break
• a sabbatical policy

Family Planning:

As an organization that supports youth development, our family policies need to match our values. To that end, we offer:

• 16 weeks paid parental leave
• Up to $7500 in financial support towards adoption fees, surrogacy expenses, contraceptive services, and travel for abortion services

Ongoing Support and Professional Development:

At FoodCorps, we want our people to work in the way that works best for them. We provide:

• $850 annual home office funds
• Internet bill reimbursement
• Partial cell phone reimbursement

How to Apply:

Applications will be accepted until a match is made. Please note that incomplete applications (applications without all requested materials; ie. cover letter, writing or portfolio examples, etc.) may not be considered. 

People of color, people with disabilities, veterans, and LGBTQ candidates are strongly encouraged to apply. FoodCorps is committed to a diverse workplace, and to supporting our staff with ongoing career development opportunities. FoodCorps is an equal opportunity employer and does not discriminate in its employment decisions. FoodCorps provides reasonable accommodation to applicants and employees as required by law.

Applicants with disabilities may request reasonable accommodation at any point in the employment process.

Your Safety

Legitimate messages from FoodCorps will only come from an email address ending in )boards.greenhouse.io/foodcorps) not any variations of that (e.g. hr@careers-foodcorps.org, morgan@careers-foodcorps.org, etc). Additionally FoodCorps will not ask you to submit any information outside of our website prior to hire. The best way to contact us regarding employment opportunities is through our site at https://foodcorps.org/careers/.

If you suspect you’re being  targeted as part of a scam we encourage you to submit a fraud report to the Federal Trade Commission with details about your correspondence with the scammer.  This helps the FTC better understand the tactics scammers are using and get a sense of the volume of fraud attempts.