SEO Content Strategist

Forbes is an iconic global media brand that has symbolized success for over a century. Fueled by journalism that informs and inspires, Forbes spotlights the doers and doings shaping industries, achieving success and making an impact on the world. Forbes connects and convenes the most influential communities ranging from billionaires, business leaders and rising entrepreneurs to creators and innovators. The Forbes brand reaches more than 140 million people monthly worldwide through its trusted journalism, signature ForbesLive events and 49 licensed local editions in 81 countries.

Forbes is looking for an organized and energetic Content Strategist to join the Audience Growth, SEO team. The right person for this role knows that SEO isn’t dead—it needs more human oversight and strategic thinking than ever. You recognize that search behavior is evolving beyond traditional search engines, shifting into spaces like large language models and social platforms. As a result, SEOs must strike a balance between staying ahead of emerging trends and reinforcing the core strategies that continue to drive success. This is a remote role with an option to commute to the Jersey City Forbes office if desired. The position, reporting into the Director of SEO, will work collaboratively with our Editors and contributors across a variety of topics to focus on creating, maintaining and optimizing our evergreen content across the site to help grow our audience. As a member of the SEO team, you will have a strong voice in the quality and depth of the content we produce, which will directly serve the needs of our readers and drive positive business outcomes. 

This position requires working Eastern Standard Time (EST) hours.

Responsibilities:

• Identify new coverage opportunities by conducting competitive analysis to identify gaps in content
• Perform trends research to identify and prioritize which stories and topics our editors and contributors should cover/update to meet our readers’ needs in the key moments of their Journey.
• Partner with our editorial team to strategize and create a robust evergreen content calendar to proactively anticipate seasonal trends with our readers’ questions in mind.
• Track and report on our presence across answer engine responses to uncover structural patterns that may lead to increases in citations
• Create content briefs that layout the most optimal structure for improved rankings on search and inclusion in LLM responses
• Build bi-weekly and monthly reporting that highlight traffic trends and identify categories/authors with strong topical authority.
• Train our contributors on how to optimize evergreen stories for search and AI citations, honing in on the importance of page titles, headlines, internal links, meta descriptions, sentiment analysis, and FAQs.
• Identify opportunities to keep content fresh and relevant, highlight problematic elements that potentially harm performance (e.g. broken links in content)
• Perform keyword research to create thorough content briefs that align with SEO and editorial best practices.

Qualifications:

• Bachelor’s degree or equivalent experience (technical or analytical field a plus)
• 2-3 years of experience in SEO; Publisher experience is a plus
• Experience conducting keyword research and Trends analysis with Google Trends as well as other tools to monitor real-time trends in news.
• A strong understanding of Google’s news algorithm and the key factors that can impact visibility in news search results.
• Strong communication skills.
• Well organized with a good eye for detail
• Team player with all-hands-on-deck attitude and an entrepreneurial mind-set.
• A willingness to experiment, iterate, innovate, and fail quickly.

The annual base salary range for this role is $95,000 - $110,000.

Forbes has estimated the compensation range set forth above in good faith.  The compensation range is what we believe we will offer, and ultimately pay, a successful candidate.  In determining this range, we consider the experience, level of education (if applicable to the role), knowledge, skills, and abilities required to be had by a successful candidate as well as the budget and the company’s pay rates, generally. This said, we may have to make changes to our compensation estimates and job descriptions from time to time and we expressly reserve the right to do so.  Should we make any such changes, this advertisement will be revised to reflect such revisions.  We encourage you to occasionally re-visit this advertisement to ensure that you are abreast of any changes.  Thank you for your interest in joining Forbes!

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Forbes aims to offer employees the flexibility they need in order to be successful. Some positions may require candidates to be based in a specific location for consideration while some roles may be fully remote (within the U.S.) if it aligns with the needs of the position. This position is only open to candidates residing in California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Maine, Maryland, Massachusetts, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, & Washington. Due to business operations and compliance requirements, we are unable to consider applicants based outside these states at this time.

Forbes is an equal opportunity employer.

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