Senior Product Manager- ICM Operations
About Forma.ai:
Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk.
Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.
We’re welcoming equally driven individuals who are excited about creating something big!
Forma is hiring a Product Manager to lead key initiatives across our ICM Operations platform, spanning Core Services and Business Intelligence (BI). This includes workflows, automation, APIs, claims management, and next-generation reporting and data capabilities.
This role is for someone who can take full ownership of a product area, not just manage a backlog. We’re looking for a strategic product leader who starts with the business problem, understands the user workflow end to end, and partners cross-functionally to define the right solutions. Success in this role requires strong product judgment, a deep understanding of operational processes and user pain points, and the ability to balance strategic thinking with practical execution.
What You’ll Do
Reporting to the VP of Engineering, you will own a portfolio of platform capabilities end to end. You’ll work closely with engineering, operations, and leadership to identify the most important problems to solve, shape requirements, and prioritize high-impact investments.
We’re looking for someone who brings strong product thinking and operational awareness to help evolve how internal teams and customers interact with mission-critical systems—from approvals and ticketing to policy engines and data exploration.
Strong expertise in data visualization and business intelligence tools. This person should be comfortable working with dashboards, with a keen ability to select and articulate the most effective visualizations for a given problem. They can translate customer needs into thoughtful, scalable solutions, designing patterns that not only address specific use cases but can also be adapted and reused across a broader client base.
The Role’s Key Responsibilities Are Listed Below:
• Own product requirements and feature prioritization for core services and business intelligence products
• Translate unstructured and complex input from customers, leadership, and your own experience into structured business problems, use cases, user flows, and product ideas
• Partner with engineering to shape features, refine requirements, and make prioritization tradeoffs
• Drive alignment across engineering, operations, and leadership on priorities, sequencing, and desired outcomes
• Collaborate with operations and marketing teams for product release activities
• Gather and synthesize feedback from customers and senior leadership
• Communicate product vision and roadmap to internal teams and customers
• Operate with high ownership; driving clarity, making decisions, and moving forward in ambiguity
• Create lightweight wireframes and prototypes to quickly validate ideas
What We’re Looking For:
• You have comprehensive experience in using and building business intelligence tools, ticketing systems, and administrative tools
• You have good understanding of best data visualization practices and how to build them for scale for enterprises
• You’re excited to apply that expertise to build better tooling
• You’re comfortable owning a product area end to end
• You’re collaborative and enjoy working cross-functionally
• You’re pragmatic, decisive, and outcomes-focused
• You’re a strong written and verbal communicator
What Success Looks Like:
First 30 Days — Learn & Understand
• Ramp up on Forma’s ICM platform, Core Services, and BI capabilities
• Build relationships across engineering, operations, and leadership
• Understand key personas and end-to-end workflows
• Review current roadmap, dashboards, and operational processes
• Identify initial gaps and quick wins
Success: Clear understanding of the product, users, and key pain points
60 Days — Define & Drive
• Own a product area within Core Services or BI
• Turn ambiguous inputs into clear requirements and user flows
• Partner with engineering to scope and prioritize features
• Propose improvements to workflows and data visualization
• Align stakeholders on priorities and roadmap direction
90 Days — Deliver & Scale
• Own roadmap and execution end-to-end
• Launch initial features or improvements
• Establish scalable patterns for BI and operations
• Define success metrics and incorporate user feedback
• Drive longer-term product direction
Success: Delivering impact and operating as an autonomous product leader
Additional Job Info:
- This position is for an existing vacancy
- Salary range: $140K - $180K CAD
Our Values:
- Work well, together. We’re real. We have kids and pets. Mortgages and student loans. We’re in this together, so no matter how brilliant any one of us is, we always play nice with one another – no exceptions.
- Be precise. Be relentless. We believe complacency breeds failure, so we set new goals as quickly as we achieve them. We persist in the face of adversity, learn from our mistakes, and push each other to continuously improve. The status-quo is kryptonite.
- Love our tech. Love our customers. Our platform solves a very complex problem in a currently underserved market. While everyone at Forma isn’t customer-facing, we’re all customer-focused. Maybe even slightly customer-obsessed.
Use of AI for Recruitment
Currently, Forma.ai does not use artificial intelligence as part of our recruitment process, specifically but not limited to the screening, filtering and shortlisting of applicants.
Our commitment to you:
Forma is a proud equal opportunity employer that is committed to creating a diverse and inclusive work environment. Every effort to accommodate candidates for accessibility will be made upon request. Information received related to accommodations will be addressed confidentially. We know that applying to a new role takes a lot of effort. You're encouraged to apply even if your experience doesn't precisely match the job description. There are many paths to a successful career and we’re looking forward to reading yours.
We thank all candidates for their interest however only qualified applicants will be shortlisted.
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