Back to jobs
New

Member Marketing Specialist

Boston, Massachusetts, United States, Remote

Form Health is a virtual obesity medicine clinic delivering multi-disciplinary evidence-based obesity treatment through telemedicine. Obesity impacts more than 40% of the US adult population, and although historically only about 1% of patients received medical treatment for their disease, the field of Obesity Medicine is entering a period of rapid growth. Form Health provides high-quality expert care and leverages technology to enhance the patient experience. All Form Health patients work closely with their care team, which includes board certified physicians, advanced practice professionals and Registered Dietitians. Through our proprietary mobile app patients engage in regular video visits, as well as text messaging, photo journaling, digital data transmission, and customized educational materials. We hold ourselves to the highest standards of clinical care, and to treating every individual with empathy and respect.

Founded in 2019, Form Health is a venture-backed innovative startup with an experienced clinical and leadership team. Our mission is to empower patients and be leaders in Obesity Medicine driving impact at a national scale. We are deeply invested in our core value to put patients first, and also deeply committed to creating a culture where every employee is valued and we learn and improve together.

About the Role:

We are looking for a Member Marketing Specialist who will be responsible for supporting the execution of member engagement, onboarding, and retention marketing programs that drive meaningful patient outcomes. This will be a full-time opportunity, reporting to the Senior Manager, Member Marketing, while working closely with Client Success, Product, Clinical, and Operations teams. Ideally, this individual will be based in Boston and work from our office Tuesday - Thursday, but we are open to considering remote candidates.

What You Will Do

  • Assist in planning and executing engagement initiatives across all clients, ensuring timely and effective communication
  • Develop and organize marketing materials for new client onboarding, including communication plans, presentations, and program launch assets
  • Plan, schedule, and coordinate client-facing webinars; manage logistics, promotion, and post-event follow-up. Assist in creating each presentation, ensuring client details and Form Health branding are accurate
  • Build and maintain client-specific landing pages to support program enrollment
  • Work closely with our clinical experts to support the development of quarterly flyers, topical webinars, and educational materials
  • Organize, prioritize, and track multiple ongoing client communication projects; ensure timelines and deliverables are met
  • Partner with Client Success, Product, Engineering, and Clinical teams to ensure alignment and smooth execution of marketing initiatives
  • Join client discussions as needed and speak confidently about our program, resources, and engagement approach
  • Build and manage multi-channel campaigns (email, SMS, push notifications, direct mail), including campaign setup, segmentation, and deployment
  • Analyze campaign performance metrics and share actionable insights to continuously improve open rates, click-through rates, conversion, and engagement outcomes
  • Track and report on key member engagement KPIs, contributing to measurement frameworks that demonstrate the impact of marketing on patient activation and retention
  • Ensure all patient communications adhere to HIPAA and healthcare compliance guidelines

About You

  • 3+ years of marketing experience, preferably in healthcare or health-tech
  • Strong proficiency with Google Workspace (Docs, Slides, Sheets, Drive)
  • Ability to articulate program components and communicate recommendations clearly during client meetings
  • Exceptional organizational and project management skills, with a proven ability to handle multiple deadlines
  • A creative eye - comfortable editing copy, shaping layouts, or enhancing visual assets
  • Familiarity with or willingness to learn new platforms and tools to streamline workflow (e.g., webinar platforms, CMS tools, design software)
  • Strong interpersonal skills and comfort working in a cross-functional environment, paired with the ability to work independently and figure things out
  • A proactive, resourceful, and solutions-oriented approach to daily tasks
  • Data-driven mindset with the ability to analyze campaign performance, identify trends, and translate insights into optimized strategies
  • Strong written communication skills with the ability to adapt messaging for different audiences and channels
  • Commitment to putting the patient/member experience at the center of all marketing decisions
  • Familiarity with healthcare regulations and patient privacy (HIPAA) preferred
  • Bachelor’s degree in Marketing, Communications, or related field preferred

More about Form Health’s benefits

  • Competitive salary and equity in a high growth start-up
  • Comprehensive health benefits (medical, dental, vision)
  • 401k program
  • Flexible work schedules and paid time off
  • Paid parental leave

Form Health’s commitment to building a diverse, equitable, and inclusive work environment

Form Health is committed to creating a culture and environment that celebrates diversity and inclusion, while fostering safety and belonging. This extends from our remote patient care to our corporate offices and everywhere in between. We are looking for team members who want to help us further our Diversity, Equity, and Inclusion (DEI) efforts and who share our attitudes for creating an inclusive, safe, and positive work environment.

Base Annual Salary

$75,000 - $90,000 USD

Create a Job Alert

Interested in building your career at Form Health? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter*

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Form Health’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.