Sales Development Representative

Who We Are:

Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. As labor constraints rise, costs increase, and global competition intensifies, automation is no longer optional for manufacturers that want to stay competitive.

We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support into a single, integrated solution. By removing the traditional barriers of cost, complexity, and risk, we enable manufacturers to deploy automation quickly and realize measurable gains in throughput, safety, and operational efficiency without large upfront capital investment.

Backed by leading investors including Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America, Formic is scaling rapidly and building the foundation for a new era of high-performance, Made in America production.

The Marketing Team is tasked with articulating the value of Formic’s offering to a diverse audience and driving top of funnel growth. We are creative, organized, flexible, and entrepreneurial. Each week and month looks a bit different as we continue to experiment with new strategies and optimize our approach to existing channels. Our team is a perfect fit for those looking to work on a range of projects as a member of a team driven by a singular mission: help Formic grow. 

Formic’s SDRs are the first line of action to help us uncover valuable prospects as well as inform and engage those interested in us already. They work closely with both Marketing and Sales team members to identify prospects, generate interest, and build pipeline growth. They work on a hybrid schedule (3+ days/week) in our Headquarters office in Woodridge, IL. As an early member of our scaling SDR team, you’ll have the unique opportunity to directly impact Formic’s growth and accelerate your career. If you’re goal-oriented and motivated to build your sales career at a fast-growing startup, we’d love to get to know you!

As Sales Development Representative, you will

• Generate awareness for Formic through identifying and prospecting accounts (from SMB/Mid-Market to Fortune 1000)
• Drive marketing qualified leads (MQLs) and set appointments for the sales team 
• Follow up with warm leads (form fills, webinar attendees, trade shows, etc.) 
• Create outbound prospecting lists to email, call, and connect with on social platforms
• Monitor website traffic to identify high intent prospects for outbound contact
• Generate and test sequences to continuously improve conversion rates
• Leverage the tech stack of HubSpot, Salesforce.com, LinkedIn, ZoomInfo and more to connect with prospects
• Collaborate and encourage team members to drive success

What makes you a great fit:

• 1-2 years of experience and demonstrated success meeting and exceeding KPI’s in a structured outbound sales environment
• Ability to work a hybrid schedule (3+ days/week) in our Woodridge, IL headquarters
• Natural curiosity and an enjoyment to learn about businesses, products, and processes
• Capability of communicating effectively with C-Level, VP, and Director prospects through phone and email
• Process-driven mentality: you understand that actions create outcomes and where you fit into the bigger picture; able to be detail-oriented in your actions even as you move quickly
• Comfort operating in a fast paced environment
• Action-oriented: a proven ability to initiate tasks independently and adapt swiftly to feedback
• Possession of a strong motivation to succeed and build your sales career
• Desire to work in a team environment, build camaraderie, and learn from others
• Comfort seeing your team in the office 3+ days per week

Bonus points if you have:

• Experience selling to Industrial Automation and/or Manufacturing companies in a B2B environment

#LI-MB1

What we look for: 

We’re building this company from the ground up, and every person we hire has an outsized impact on our culture, performance, and trajectory. While each team member brings unique strengths and perspectives, we look for people who align with our Operating Principles and embody them in action. If this sounds like you, Formic may be the right place for you!

• Fearless Optimism: You make bold bets and default optimistic. You believe in the mission, aren’t paralyzed by risk, and fear inaction more than failure. You see ambiguity as opportunity and bring energy to building what doesn’t yet exist.
• Create the Magic: You absorb complexity so customers don’t have to. Whether your customer is external or internal, you focus on delivering experiences that are clear, fast, value-added, and outcome-driven. You don’t say “not my job.” You make things work. 
• Today, Not Tomorrow: You have a bias to action. You close the loop. You take extreme ownership. You understand that speed compounds, and you don’t confuse activity with results.
• Seek Truth: You think from first principles. You value data over ego and strong opinions loosely held. You’re willing to challenge assumptions, including your own, in pursuit of the best answer.
• Made of Rubber: You are resolute and adaptable. When things break or priorities shift, you rebound stronger. You treat setbacks as learning moments and move forward with grit.
• One Formic: You operate without silos. You practice radical helpfulness, document clearly, and make clean handoffs. You assume positive intent and prioritize team success over individual credit.

Equal Opportunity

Formic is an equal opportunity employer. We do not discriminate on the basis of race, color, religion or religious creed, sexual orientation, gender, gender identity, marital status, family or parental status, disability, military or veteran status, or any other basis protected by law. All employment decisions are based on a person’s merit, business needs, and role requirements. If you require further accommodations or have questions regarding accessibility of our roles, please reach out to careers@formic.co.

AI Use

At Formic, fairness and transparency are at the heart of our hiring process. We use AI-powered tools in some interviews to help our teams evaluate candidate responses, but all final hiring decisions are made by humans. You can learn more about how AI is used in our recruitment process by reviewing our AI Hiring Disclosure linked here.