Automation Sales Manager
Who We Are:
Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. As labor constraints rise, costs increase, and global competition intensifies, automation is no longer optional for manufacturers that want to stay competitive.
We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support into a single, integrated solution. By removing the traditional barriers of cost, complexity, and risk, we enable manufacturers to deploy automation quickly and realize measurable gains in throughput, safety, and operational efficiency without large upfront capital investment.
Backed by leading investors including Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America, Formic is scaling rapidly and building the foundation for a new era of high-performance, Made in America production.
About the Sales team:
Formic’s Sales team is a high-energy group of industry experts focused on driving adoption of automation across SMB and mid-market manufacturing. You’ll partner cross-functionally to build territory plans, educate manufacturing leaders, and grow pipeline through strategic outreach and consultative selling.
As an Automation Sales Manager, you will play a pivotal role in driving revenue growth and market expansion in the region. You will be responsible for developing and implementing strategic sales plans, intimately understanding the local manufacturing industry, and cultivating strong relationships with key customers and partners. You’ll evaluate customer requirements for automation projects, work with the Engineering / Solutions team to develop concepts, and negotiate pricing and terms with end-users. This is an individual contributor role, accountable for owning growth in your territory (this is not a people manager position).
If you’re motivated to make a real impact on customers’ lives and businesses; drive Formic’s mission to revolutionize the manufacturing industry; and accelerate your career and compensation… we want to get to know you!
As Automation Sales Manager you will:
- Own and execute a regional territory strategy to drive pipeline growth and revenue attainment
- Generate and qualify new business opportunities within SMB and mid-market manufacturing accounts
- Lead consultative discovery conversations and on-site visits with manufacturing decision makers
- Develop tailored automation solutions in partnership with Solutions and Engineering teams
- Advance opportunities through the full sales cycle from prospecting to contract execution
- Build and maintain executive-level relationships across plant, operations, and ownership stakeholders
- Represent Formic at industry events and trade shows to expand market presence
- Maintain accurate CRM data, pipeline coverage, and forecast visibility
- Analyze regional manufacturing trends, competitor activity, and buyer dynamics to refine territory strategy
What makes you a great fit:
- Proven success in full-cycle B2B sales with consistent revenue attainment
- Experience owning and growing a geographic territory independently
- Demonstrated ability to build pipeline proactively in new or under-penetrated markets
- Strong understanding of manufacturing operations and industrial buying processes
- Ability to navigate multi-stakeholder buying committees and technical decision makers
- Analytical mindset with the ability to quantify value and communicate ROI clearly
- Proficiency in Salesforce or comparable CRM systems
- Willingness and ability to travel up to approximately 75% within your assigned region
- Comfort operating in a fast-growth environment with evolving processes and priorities
Our Total Rewards
At Formic, we believe people do their best work when they’re supported at work and at home. That’s why we offer a comprehensive benefits and perks package for full-time, U.S.-based team members, including:
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Equity in Formic: Own a meaningful stake in a fast-growing Series A startup, backed by leading global investors
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Competitive Commission Structure: Commission plans shared upon onboarding, for commission-eligible roles
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Comprehensive Healthcare Coverage: 99% covered Medical, Dental, and Vision insurance plans, with 75% coverage for dependents with buy up options provided by Blue Cross Blue Shield and Unum
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Additional Fully Covered Insurance Benefits: FSA & DCFSA, Life Insurance, Short-Term Disability, and Long-Term Disability through Guardian, all 100% employer-paid
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Employee Assistance Program (EAP): Fully funded by Formic, offering support when you need it most
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Paid Parental Leave: Up to 12 weeks of paid parental leave to support our employees and their growing families
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Company-sponsored 401(k): Invest in your future with our company-facilitated retirement savings plan
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Home Office Stipend: A one-time allowance for fully remote & hyrbrid employees to set up their ideal at-home or on the road work environment
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Monthly Cell-Phone Reimbursement: Monthly stipend toward personal phone and internet expenses
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Flexible Time-Off: Take the time you need, when you need it, supported by our flexible PTO policy
Compensation Philosophy
Formic’s compensation packages - including salaries and equity - are thoughtfully benchmarked against peer companies at a similar growth stage. Equity represents a critical part of our mutual investment: when Formic succeeds, so do you.
Final compensation packages are carefully customized based on candidate preference for cash and equity balance, experience, geographic location, and market considerations. Our goal is to attract and reward top talent who will significantly impact our organization. We're open to meaningful discussions about compensation structure to secure exceptional team members.
Base Salary Range:
$120,000 - $160,000 USD
What we look for:
We’re building this company from the ground up, and every person we hire has an outsized impact on our culture, performance, and trajectory. While each team member brings unique strengths and perspectives, we look for people who align with our Operating Principles and embody them in action. If this sounds like you, Formic may be the right place for you!
- Fearless Optimism: You make bold bets and default optimistic. You believe in the mission, aren’t paralyzed by risk, and fear inaction more than failure. You see ambiguity as opportunity and bring energy to building what doesn’t yet exist.
- Create the Magic: You absorb complexity so customers don’t have to. Whether your customer is external or internal, you focus on delivering experiences that are clear, fast, value-added, and outcome-driven. You don’t say “not my job.” You make things work.
- Today, Not Tomorrow: You have a bias to action. You close the loop. You take extreme ownership. You understand that speed compounds, and you don’t confuse activity with results.
- Seek Truth: You think from first principles. You value data over ego and strong opinions loosely held. You’re willing to challenge assumptions, including your own, in pursuit of the best answer.
- Made of Rubber: You are resolute and adaptable. When things break or priorities shift, you rebound stronger. You treat setbacks as learning moments and move forward with grit.
- One Formic: You operate without silos. You practice radical helpfulness, document clearly, and make clean handoffs. You assume positive intent and prioritize team success over individual credit.
Equal Opportunity
Formic is an equal opportunity employer. We do not discriminate on the basis of race, color, religion or religious creed, sexual orientation, gender, gender identity, marital status, family or parental status, disability, military or veteran status, or any other basis protected by law. All employment decisions are based on a person’s merit, business needs, and role requirements. If you require further accommodations or have questions regarding accessibility of our roles, please reach out to careers@formic.co.
AI Use
At Formic, fairness and transparency are at the heart of our hiring process. We use AI-powered tools in some interviews to help our teams evaluate candidate responses, but all final hiring decisions are made by humans. You can learn more about how AI is used in our recruitment process by reviewing our AI Hiring Disclosure linked here.
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