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Senior Marketing Manager

Japan - Tokyo

About the role:

Japan is an important and growing market for Forter. We have an established sales team in the region, with an existing base of globally recognisable clients including ASICS and Bandai Namco. We are looking for a regional Senior Marketing Manager to join us on a full-time basis to help us develop and execute on plans to raise our profile and grow our pipeline in the region.

The Senior Marketing Manager, Japan will report to the Global Field Marketing Director and will work closely with the Japan Sales Director and Japan Alliances Manager to adapt our messaging for the Japan market, as well as planning and executing in-market activities including events, customer advocacy, content creation, and developing our partner marketing program in the region.

What you’ll be doing:

  • Become a trusted partner to the internal Japan team, understanding their challenges and the opportunities for Forter in Japan.
  • Learn about and track the latest developments in the eCommerce market in Japan, with immediate focus on new JCA payment regulations which come into force in 2025
  • Establish marketing priorities aligned to sales priorities and required outcomes (local, regional, global)
  • Plan and implement integrated marketing plan consisting of all elements of the marketing mix - digital, content marketing, events, trade shows, direct mail, partner programs - to support Forter’s growth and to amplify awareness of our company and impact in Japan
  • Engage key personas from target accounts to build brand awareness, and drive marketing influence on pipeline and revenue (new business, cross-sell/up-sell)
  • Look for opportunities to build awareness and further differentiate Forter’s products and services in the Japanese market, e.g. developing customer case studies, working with local partners, developing our Japanese web presence etc.
  • Work with product marketing, creative and campaign team to capture local nuances and ensure you have the materials needed across channels and for lead nurture efforts
  • Track performance and report on key metrics to internal stakeholders
  • Own and manage budget and spend in partnership with the Global Field Marketing Director

What you’ll need:

  • 5-7 years of B2B full funnel marketing experience in either SaaS, Enterprise Software or Fintech organization
  • Native Japanese level proficiency or similar
  • Business English level proficiency
  • Problem solving and proactive approach to deliver on required business outcomes
  • Enjoy working with a cross-functional team - Sales, Solution Consulting, Customer Success and Partnership
  • Analytical firepower and the desire to dig into data, identify opportunities for more efficiency and then iterate
  • Experience planning and executing successful multi-touch country marketing plans that drive lead conversion and pipeline creation
  • An entrepreneurial spirit: Desire to experiment with new types of activities or content that can deliver differentiated results or help Forter’s signal cut through market noise
  • Experience using SaaS marketing tools such as HubSpot, Salesforce, 6Sense and Salesloft would be helpful but not essential

About us:

Digital commerce is built on trust. At every point along the eCommerce journey, businesses must make a critical decision: Can I trust this customer? Answering this simple question accurately and instantly is powerful—it can accelerate revenue growth and strengthen a company’s connection with its customers. How do we do it? Forter was founded on the insight that it's not about what is being purchased, nor where— but who is behind the interaction.

The Forter Decision Engine finds patterns across more than one billion identities in our dataset. We isolate fraudsters and protect customers—ensuring everyone gets the experience they deserve.  Given that trust is central to how we operate, Forter is very much driven by a defined set of values. We attract remarkable talent and have retention and engagement levels that are well above benchmarks. We’re meticulous about strengthening our culture as we grow and ensuring this is an environment where people can have outsized impact. 

Trust is backed by data –  Forter is a recipient of over 10 workplace and innovation awards, including: 

Life as a Forterian:

We are a team of over 500 Forterians spread across 3 different continents. Since 2013, we've raised $525 million from investors such as Tiger Global, Bessemer, Sequoia Capital, March Capital and Salesforce Ventures. We're on a mission to bring trust to global digital commerce so that companies like Nordstrom, Priceline, Instacart and ASOS can block fraud, drive revenue and improve customer experience.

At Forter, we believe unique people create unique ideas, and valuable experience comes in many forms. So, even if your background doesn't match everything we have listed in the job description, we still encourage you to apply and tell us why your skills and values could be an asset to us. By welcoming different perspectives, we grow together as humans and as a company.

Forter is an Equal Employment Opportunity employer that will consider all qualified applicants, regardless of race, color, religion, gender, sexual orientation, marital status, gender identity or expression, national origin, genetics, age, disability status, protected veteran status, or any other characteristic protected by applicable law.

If you need assistance or an accommodation due to a disability, please email us at interviewaccommodation@forter.com. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.

Benefits:

  • Competitive salary 
  • Comprehensive and generous health insurance, including vision and dental coverage 
  • Restricted Stock Units (RSUs)
  • Generous PTO policy 
  • Half day Fridays
Hybrid work:

At Forter, we have embraced a hybrid work model that combines the benefits of in-office collaboration with the flexibility of remote work. As part of this exciting approach, Team members are invited to work from the office at least 2 days per week. Within these two days, we encourage employees to join each week, for a department Team Day and for a Hub Day within each office. Your recruiter will share the specifics of these days.

Our hope is that a balance of in-person collaboration will aid massively in employee professional growth, development and relationship-building.

*Forter does not accept agency resumes. Please do not forward resumes to Forter (or any related) jobs alias or directly to any Forter employees. Forter will not be responsible for any fees related to unsolicited resumes.

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役割について:

日本市場はForterにとって重要かつ急成長中の市場です。私たちはこの地域において確立された営業チームを有しており、アシックスジャパン様やバンダイナムコフィルムワークス様など、名だたるグローバル企業にソリューション提供しています。この度、国内の知名度向上や、営業ファネルの構築を策定・実行するフルタイムで活躍していただけるシニアマーケティングマネージャーを募集します。

シニアマーケティングマネージャー（日本担当）は、グローバルフィールドマーケティングディレクターにレポートし、日本のディレクターおよび日本アライアンスマネージャーと密接に連携しながら、日本市場向けにイベント、既存顧客プログラム、コンテンツ作成、および国内におけるパートナーマーケティングプログラム開発を含む活動の計画と実行を担当します。

業務内容：

  • 直面する足元の課題やForter日本にとっての機会を理解し、日本チーム内の良きパートナーとなる
  • 足元では2025年3月末を目処に義務化されるEMV 3-Dセキュアの導入など、国内EC市場における最新動向を学び、追跡する
  • 営業目標および必要な成果（日本、アジア、グローバル）に沿ったマーケティング計画を策定する。
  • 国内成長ならびに市場での知名度と影響力を高めるため、デジタル、コンテンツマーケティング、イベント、トレードショー、ダイレクトメール、パートナープログラムなど、あらゆるマーケティング手法を取り入れたマーケティング計画を策定・実施する
  • ターゲットアカウントの重要なペルソナに働きかけ、ブランド認知を構築し、新規ビジネスやクロスセル/アップセルを含むパイプラインと売上に対してマーケティング活動によるサポートを行う
  • 顧客事例の作成、パートナーとの協業、日本でのデジタル強化など、Forterソリューションおよびサービスの認知度向上や差別化を図る機会を模索する
  • プロダクトマーケティング、クリエイティブ、キャンペーンチームと連携し、国内にローカライズした形でチャネル全体やリード育成の取り組み向けにコンテンツを作成する
  • パフォーマンスを管理し主要な指標を社内の関係者に報告する
  • グローバルフィールドマーケティングディレクターと協力しながら予算を管理する。

必要な条件/経験：

  • SaaS、エンタープライズソフトウェア、またはフィンテック企業で5～7年のB2Bフルファネルマーケティング経験
  • ネイティブレベルの日本語またはそれに相当する能力
  • ビジネスレベルの英語力
  • 必要なビジネス成果を達成するための問題解決能力および積極的なアプローチ
  • 営業、ソリューションコンサルティング、カスタマーサクセス、パートナーシップなど、組織横断なチームと協働することを楽しめる方
  • データを掘り下げ効率改善の機会を特定し、それを繰り返し改善するための分析力
  • リード転換とパイプライン構築を推進するマーケティングプランを計画・実行した成功経験
  • 起業家精神：新しい活動やコンテンツを試し、市場にある様々なメッセージ（ノイズ）を凌駕すべくForterを差別化する意欲

HubSpot、Salesforce、6Sense、SalesloftなどのSaaSマーケティングツールの使用経験があれば望ましいが、必須ではない

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