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Senior Product Manager – CX Group

Israel - Tel Aviv

About the role:
Forter’s CX group owns the "face" of our products. In this role, your mission is twofold: you will define the innovative experience patterns and "agentic" flows that set the standard for all Forter products, while also taking full ownership of major, standalone strategic projects. You will lead the evolution of our platform into the agentic era, reimagining how users interact with AI-driven workflows to meet shifting market expectations. Bridging the gap between high-level strategy and technical execution, you will ensure every touchpoint in the ecosystem is seamless and value-driven. You’ll partner closely with Design and Engineering to raise our UX quality bar and embed practical AI into the fabric of the merchant experience.

What you will be doing:

  • Lead Strategic Standalone Projects: Take full end-to-end ownership of major product initiatives. You will move from initial market discovery and strategy to technical execution and global launch.
  • Define the "Forter Experience" Standards: Create and document the innovative experience patterns and "agentic" flows that define how merchants interact with our platform. You’ll ensure these patterns are modular and high-quality so other PMs can easily utilize them in their own features.
  • Drive the Agentic Evolution: Identify and implement practical AI and automation opportunities that transform the merchant experience, moving from static dashboards to dynamic, intelligent workflows that solve complex problems for our users.
  • Raise the UX Quality Bar: Partner deeply with Design and Engineering to champion a "UX-first" culture. You will be the final word on what a world-class merchant interface looks like at Forter.
  • Bridge Strategy and Execution: Translate high-level business goals into actionable product roadmaps. You’ll manage the trade-offs between rapid AI innovation, technical feasibility, and a seamless user journey.
  • Consult and Collaborate: Act as a "center of excellence" for other product teams, providing the blueprints and guidance they need to ensure their features feel like a native, consistent part of the Forter ecosystem.
  • Measure and Iterate: Define the success metrics (Business, UX, and Data) for your initiatives and use a data-driven approach to constantly improve the efficiency and "delight" of our products.

Who are you?

  • 4+ years in Product Management.
  • Hands-on experience building with AI (e.g., agents, LLM‑powered features, workflow automation) and strong familiarity with current AI trends.
  • Strong product sense and analytical skills; able to frame problems, define success metrics, and make data‑informed decisions.
  • Demonstrated ability to partner deeply with Design, Engineering and GTM teams; excellent English communication skills.
  • Ownership mindset: accountable, proactive, and comfortable leading complex initiatives end to end.

It’d be really cool if you also: 

  • Have experience in one or more of these domains: fraud, risk, payments, identity, ecommerce, or analytics/dashboards.

  • Have a background in UX systems/design systems, front‑end platforms, or UI component libraries.

  • Prior work in multi‑product platforms where consistency and scale matter.

 

About us:

Digital commerce is built on trust. At every point along the eCommerce journey, businesses must make a critical decision: Can I trust this customer? Answering this simple question accurately and instantly is powerful—it can accelerate revenue growth and strengthen a company’s connection with its customers. How do we do it? Forter was founded on the insight that it's not about what is being purchased, nor where— but who is behind the interaction.

The Forter Decision Engine finds patterns across more than one billion identities in our dataset. We isolate fraudsters and protect customers—ensuring everyone gets the experience they deserve.  Given that trust is central to how we operate, Forter is very much driven by a defined set of values. We attract remarkable talent and have retention and engagement levels that are well above benchmarks. We’re meticulous about strengthening our culture as we grow and ensuring this is an environment where people can have outsized impact. 

Trust is backed by data –  Forter is a recipient of over 10 workplace and innovation awards, including: 

Life as a Forterian:

We are a team of over 500 Forterians spread across 3 different continents. Since 2013, we've raised $525 million from investors such as Tiger Global, Bessemer, Sequoia Capital, March Capital and Salesforce Ventures. We're on a mission to bring trust to global digital commerce so that companies like Nordstrom, Priceline, Instacart and ASOS can block fraud, drive revenue and improve customer experience.

At Forter, we believe unique people create unique ideas, and valuable experience comes in many forms. So, even if your background doesn't match everything we have listed in the job description, we still encourage you to apply and tell us why your skills and values could be an asset to us. By welcoming different perspectives, we grow together as humans and as a company.

Forter is an Equal Employment Opportunity employer that will consider all qualified applicants, regardless of race, color, religion, gender, sexual orientation, marital status, gender identity or expression, national origin, genetics, age, disability status, protected veteran status, or any other characteristic protected by applicable law.

If you need assistance or an accommodation due to a disability, please email us at interviewaccommodation@forter.com. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process

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