Director of Marketing & Communications

About Us:

Fortitude Mining, which has a 5-year history as the self-mining division of Foundry, was spun out as a new standalone business that is a wholly-owned subsidiary of DCG. Headquartered in Rochester, NY, Fortitude Mining has a foundation built on deep industry expertise, solid investor support, and the DCG network of brands.

Fortitude Mining approaches token mining with a venture mindset, focusing on digital assets with high long-term growth potential. Fortitude mines Bitcoin and other digital assets with its own fleet of machines, which is operated across various geographies in the United States.

Fortitude Mining’s Bitcoin fleet of miners in on par with the best capitalized public miners, and through its partnerships, sits at the center of the mining ecosystem with unparalleled relationships and access to intel.

Description:

The Director of Marketing & Communications at Fortitude Mining will build and lead our end-to-end marketing and communications function. This is a single-person team role for someone who can operate as both the strategist and the do-er, setting direction while executing flawlessly. The ideal candidate will manage key agency relationships, drive traditional earned media efforts, and own all social media strategies and content. This person must be comfortable representing the company to external stakeholders and supporting key announcements. The role also oversees event strategy and execution.

A critical component of this role is shaping and delivering Fortitude’s narrative to an investor and broader financial audience. This leader must be adept at simplifying complex concepts, developing materials that resonate with capital markets stakeholders, and ensuring our messaging aligns with the expectations of analysts, investors, and the financial press.

Industry experience within a fintech and/or crypto start-up is required. This role owns the entire marketing function and supports a dynamic, rapidly evolving business, requiring someone who can navigate complexity, move quickly, and deliver with both strategic clarity and hands-on execution. To be successful in this role, you must be a proven collaborator and communicator; you know how to listen and work well with multiple stakeholders and navigate ambiguity.

Location: Remote - Eastern US. Travel to Fairport, NY and Stamford, CT will be required.

Key Responsibilities: 

• Lead the development and execution of Fortitude's corporate narrative for all external stakeholders, including but not limited to: Institutional and Retail Investors, Trade Associations & Professional Organizations, and Regulators & Government Bodies (including Federal, State, Local).
• Develop internal and external communication strategies and campaigns to effectively convey company initiatives, updates, and key messages to employees, external stakeholders, the media, and the general public.
• Collaborate with agencies and external partners on media and content initiatives.
• Act as a point of contact for media inquiries and develop strong relationships with journalists, influencers, and publications spanning traditional, digital, and trade outlets. Draft press releases, develop media strategies and campaigns, and other communication materials. Coordinate and facilitate press interviews.
• Maintain Fortitude's presence on social media platforms, including X and LinkedIn. Create engaging content, monitor conversations, and respond to inquiries, ensuring consistent brand messaging and corporate reputation.
• Support integrated marketing campaigns that align with the company’s strategy. Lead and execute planning, coordination of company events and conferences.
• Assist in developing and implementing crisis communication plans. Monitor and assess potential reputational risks and develop proactive strategies to mitigate negative impacts.
• Stay informed about developments in the cryptocurrency mining industry and demonstrate an understanding of blockchain technology. Leverage this knowledge to effectively communicate the company's initiatives and partnerships and influence the industry’s rapidly evolving narrative.

Qualifications: 

• Bachelor’s degree in Communications, Public Relations, Marketing, or a related field.
• 5-7 years of experience in the marketing industry. Experience in fintech, crypto, power, or infrastructure required.
• Prior experience managing external agencies and crafting executive-level communications.
• Demonstrated expertise in managing social media platforms, particularly X, and the ability to leverage them for effective brand communication.
• Exceptional writing and storytelling skills with the ability to create compelling content for a variety of audiences and channels.
• Direct experience in media relations, including developing relationships with journalists, securing media coverage, and managing interviews.
• Outstanding communication and interpersonal skills, with the ability to present insights and recommendations to senior executives.
• Collaborative team player with a high degree of professionalism and discretion.
• Comfort working in a high-growth, entrepreneurial environment where building new processes and structures is the norm.

WHAT WE OFFER:

• The chance to work in a fast-paced and fun start-up environment with experienced industry leaders
• A learning environment where you can dive deep into the latest technologies and make an impact
• Competitive base salary, bonus and incentive compensation
• Unlimited PTO / Flexible time off - work with your manager to take time off when you need it
• Professional development budget with flexibility for personal and professional growth
• Outstanding health insurance for employee, partner and dependents
• Life insurance, short-term & long-term disability coverage
• 401K plan with company contribution
• Flexible spending programs for medical and dependent care
• Paid parental leave

ENVIRONMENT:

Fortitude Mining takes pride in an environment which prioritizes our people. We insist that our people first culture builds the framework for all business operations.  

Employees have ample opportunities to voice thoughts, opinions, and ideas through weekly companywide meetings, monthly townhalls, and team outings and events.  

We emphasize the importance of each individual through engagement, teamwork, inclusion, and diversity efforts. 

Fortitude Mining is an Equal Opportunity Employer and embraces diversity. We do not tolerate discrimination or harassment based on race, color, religion, marital status, gender (including pregnancy, childbirth or related medical conditions), gender identity, sexual orientation, parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or any other non-merit-based factors protected under federal, state or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training.

Disclaimer
The above statements are intended to describe the general nature and level of work performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.