New

Senior Director, Demand Generation

San Francisco Bay Area


Forward Networks is revolutionizing the way large networks are managed. The Forward Enterprise platform delivers a vendor-agnostic "digital twin" of the network, based on a mathematical model. The platform scales to support hundreds of thousands of network devices, whether cloud, hybrid cloud, or on-prem. It serves as a single source of truth for the network, enabling network operators to instantly verify security posture, accelerate troubleshooting, avoid outages, and modernize network management.

Over the past few years, Forward Networks has received tremendous industry recognition, including “Cool Vendor in Enterprise Networking” by Gartner, “Product of the Year” by Cloud Computing, “Hot Company” by Cyber Defense Magazine, “Enterprise Cloud Computing Software of the Year,” and has been named to Fortune’s “Best Workplaces in the Bay Area” list.

The company was founded by four Stanford PhD graduates who saw a massive opportunity to improve network operations. Investors include Andreessen Horowitz, MSD Capital, Threshold Ventures, and Goldman Sachs.

We are seeking a Senior Director, Demand Generation to lead global programs that drive pipeline and revenue growth. This is a critical leadership role that combines creativity, strategy, and analytical depth. 

You’ll build and scale a world-class demand engine across account-based marketing, field marketing, digital campaigns, and marketing operations—delivering measurable impact on pipeline performance and marketing-

sourced revenue.

This position reports to the Chief Marketing Officer.

Responsibilities:

  • Lead the global demand generation strategy to drive qualified pipeline and accelerate revenue growth.
  • Design and execute integrated programs spanning digital, field, and account-based marketing to engage enterprise and government buyers across key segments.
  • Build and scale account-based marketing (ABM) programs in partnership with sales to increase engagement and conversion within target accounts.
  • Oversee field marketing strategy and execution across global regions, ensuring local relevance and alignment with corporate goals.
  • Own marketing operations and attribution—establishing clear metrics, dashboards, and reporting to demonstrate marketing’s impact on the  business.
  • Partner with sales, product marketing, and customer success to ensure full-funnel alignment and data-driven decision-making.
  • Drive continuous improvement in campaign performance through testing, optimization, and analytics.
  • Recruit, develop, and lead a high-performing demand generation team that scales with company growth.

Qualifications:

  • 10+ years of experience in enterprise software marketing, including  leadership of global demand generation, field marketing, or marketing operations.
  • Proven ability to design and execute account-based and integrated marketing programs that deliver measurable pipeline and revenue  impact.
  • Strong analytical mindset with deep understanding of marketing attribution, funnel metrics, and campaign optimization.
  • Demonstrated success partnering with sales to drive predictable growth.
  • Experience building and scaling demand generation engines in growth-stage environments.
  • Familiarity with enterprise software and SaaS business models,  including how go-to-market, sales, and customer success motions intersect to drive adoption and revenue growth.
  • Excellent leadership, communication, and project management skills.
  • Familiarity with infrastructure, networking, or security markets  preferred.
  • Bachelor’s degree required; advanced degree a plus

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary is expected to be between $220,000/yr to $260,000/yr. The offered compensation may also include bonus and stock.

Create a Job Alert

Interested in building your career at Forward Networks? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Forward Networks’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.