Director, Paid Media (User Acquisition)

Remote

Found is transforming personalized weight care with an evidence-based platform that combines modern medicine, behavior change support, personalized coaching, and a supportive community. Since launching in 2019, Found has served over 250,000 patients across the U.S., making high-quality, affordable treatment more accessible while reducing healthcare costs for consumers, employers, and payors. Backed by $130M+ from top investors including Atomic, GV, WestCap, IVP, TCG, and Define Ventures, Found is redefining how personalized weight care is delivered at scale.

The role: 

You will own paid media strategy and execution across all channels to profitably acquire qualified members at scale. You’ll forecast and manage multi‑million‑dollar budgets, lead in‑house channel managers and external agencies, partner tightly with Creative and Analytics, ensure regulatory‑safe advertising, and fluidly reallocate spend to hit LTV:CAC and CAC guardrails. You’ll be the P&L owner for paid media performance as we expand bundled offerings and microdosing within strict medical and platform policies.

This is an individual contributor role - we are looking for a player-coach who can build from the ground up by owning the paid growth plan end-to-end, before scaling a small, nimble team in 6-12 months. 

What you’ll do: 

  • Own the paid growth plan end‑to‑end. Build quarterly/monthly/weekly spend and signup forecasts by channel, audience, and bundle; reconcile forecast vs. actuals with Finance and RevOps.
  • Hit efficiency & value targets. Manage to blended and channel CAC, contribution margin, and LTV:CAC (with an explicit bias toward higher‑ARPU segments and retention‑predictive sources). 
  • Orchestrate omni‑channel acquisition. Lead Meta, Google (Search/YouTube), TikTok, Programmatic/CTV, Display/Discovery, Affiliate/Influencer, and emerging channels; ensure cross‑channel budget fluidity to where marginal CAC and LTV justify scale.
  • Lead agencies + build in‑house muscle. Set clear scopes, SLAs, and scorecards; hold partners to experimentation velocity, learning agendas, and unit‑economics outcomes.
  • Drive creative performance. Translate ICPs and JTBDs into briefs; run structured creative tests (hooks, offers, claims, formats), and partner with internal Creative to scale winners; ensure message/offer alignment to Found’s bundled pricing and care paths (cash vs. in‑network).
  • Measure what matters. Own channel attribution, incrementally testing (geo/cell, PSA/matched markets), MMM partners/approach, lift studies, and causal “how much did media move” analyses; partner with Data/Analytics on BI dashboards for CAC, Rx‑rate, ARPU, and retention‑leading indicators. 
  • Allocate with precision. Rebalance spend daily/weekly across platforms, audiences, and campaigns based on marginal CAC, LTV signals, Rx‑rate, inventory changes, and auction dynamics.
    Optimize conversion with Product & Web. Coordinate landing page and funnel tests (assessment, PDPs, pricing clarity modules) to reduce friction around visit vs. medication coverage and improve conversion by cohort. 
  • Safeguard compliance. Ensure creative/targeting adhere to platform policies (e.g., no personal‑attribute targeting for weight, 18+), medical/legal review, and clear compounding disclaimers (“not FDA‑approved”); avoid off‑label promotional claims; maintain fair‑balance in owned assets. 
  • Champion segment mix shift. Tune media to attract high‑fit personas (e.g., GLP‑1 Maximizers, Proactive Health Strivers) while suppressing low‑LTV cohorts. 
  • Build and lead the team. Recruit, coach, and develop channel managers and analysts; create an operating cadence (weekly business reviews, MBR/QBRs) with crisp narrative and actions.

What you’ll bring:

  • 8–12+ years in paid media/growth for consumer subscriptions, marketplaces, or telehealth; 3+ years leading agencies.
  • Proven ownership of $10M+ annual spend with demonstrable CAC and LTV:CAC improvements via reallocation, creative, and funnel work.
  • Deep channel expertise (Meta, Google, YouTube, TikTok, Programmatic/CTV); comfort with affiliate/influencer economics.
  • Advanced testing & measurement: geo experiments, lift studies, MMM/MTA trade‑offs; strong analytical chops (Excel/Sheets; SQL a plus).
  • Fluency in regulated‑category advertising (healthcare/pharma, Rx certification paths) and platform policy nuance; MLR collaboration experience. 
  • High‑signal creative instincts paired with a disciplined learning agenda; ability to brief, critique, and scale creative that drives qualified demand.
  • Cross‑functional leadership: partnering with Finance, Product, Analytics, and Clinical/Legal to balance growth, quality, and safety.

How we’ll measure success:

  • Blended and channel CAC within guardrails; LTV:CAC progress toward targets. 
  • Segment mix shifts toward higher‑LTV cohorts and improved Rx‑rate/retention of acquired members. 
  • Forecast accuracy (spend, signups, CAC), experimentation velocity, and depth of actionable insights.
  • Compliance quality (zero take‑downs/flags) and audit‑ready documentation. 
  • Conversion lifts from paid‑landing and pricing‑clarity experiments. 

Tools you know (or can learn fast):

Google Ads/SA360, Meta Ads Manager, TikTok Ads, DV360, MMPs (AppsFlyer/Adjust), GA4/BigQuery, Looker/Tableau, MMM/Incrementality platforms, project tools (Asana/Jira), and creative analytics stacks.

Found is an Equal Opportunity Employer.  We seek and celebrate diversity in its many forms.  If you’re excited about this opportunity but do not meet 100% of the qualifications, we encourage you to apply.

Please review our CCPA policies.

Create a Job Alert

Interested in building your career at Found? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Found’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.