Back to jobs
New

Marketing Communications Director

United States

“We enable greatness in people and organizations everywhere.”

FranklinCovey (NYSE: FC) is the workplace of choice for Achievers with Heart. We are one of the largest and most trusted leadership companies in the world, with directly owned and licensee partner offices in over 160 countries and territories. With more than 2,000 global associates, FranklinCovey transforms organizations by partnering with clients to build leaders, teams, and cultures that get breakthrough results through collective action. Our services and products are primarily delivered through our subscription offerings, which are comprised of the  FranklinCovey All Access Pass, which is primarily sold through our Enterprise Division, and the Leader in Me membership, which is designed specifically for our Education Division. Enterprise clients include Fortune 100, Fortune 500, thousands of small and mid-sized businesses, and numerous government entities. FranklinCovey Education has shared our programs, books, and content with thousands of public and private primary, secondary, and post-secondary schools and institutions.

To learn more, visit franklincovey.com.

 

Title: Marketing Communications Director

Division & Department: Education Marketing

Status: Full-Time Exempt

Reports to: VP, Marketing

Location: Remote – Anywhere in the contiguous US

Job Summary

We are in search of an experienced and visionary marketing leader to spearhead our strategic communication efforts. This pivotal role will focus on creating a premier social media presence, amplifying global brand awareness, and establishing thought leadership within the K-12 and higher education sectors. The successful candidate will collaborate with internal teams, clients, and key influencers to elevate our brand and guide public relations initiatives to enhance and safeguard our reputation. This is a unique opportunity to contribute to our mission of unleashing potential in students, educators, and school communities around the world.

 

Essential Job Functions

  • Establish and drive multi-channel communications strategies.
  • Expand and elevate our global social media presence
  • Establish and implement proactive PR strategies build brand awareness and drive demand. 
  • Monitor and respond to PR concerns in coordination with the Education VP of Sales and the FranklinCovey Director of Public Relations.
  • Coordinate with the product launch and product marketing teams around messaging & positioning for new and existing product lines as well as targeted campaigns and initiatives.
  • Engage with our community members and stakeholders to identify and amplify stories of impact across multimedia channels.
  • Manage the education marketing team’s corporate and internal communication strategy around initiatives, launches, campaigns, etc.
  • Maintain brand voice and brand integrity across all platforms and modes of communication.
  • Work with FranklinCovey’s Director of PR to manage media relations and develop contacts with clients, and community leaders.
  • Recommend and screen thought leaders to participate or partner with us for events, podcasts, and publications. 
  • Assist in the creation of digital, video, audio and print content.
  • Identify and report on key metrics and KPIs that demonstrate the impact and ROI of our communication channels. 
  • Partner with the VP of Marketing and Director of Marketing to effectively allocate and manage the budget needed to drive the expected outcomes of our communication strategies.
  • Assume tasks within Wordpress, Marketo and Salesforce.
  • Ability to travel as needed – average of 4-8 times per year.

 

Basic Qualifications

  • Bachelor’s or advanced degree in communications, marketing or a directly related field.
  • 7+ years of communications, marketing, public relations or directly related experience.
  • Experience managing digital content.

 

Preferred Skills/Experience

  • Demonstrated knowledge and proficiency with communications technologies.
  • Demonstrated experience with social media listening and reputational management.
  • Excellent verbal communication and presentation skills.
  • Working knowledge of content management systems and digital graphics production.
  • Familiarity with Adobe Creative Cloud (Photoshop, InDesign, Premiere Pro.
  • Familiarity with social media platforms and social media marketing.
  • Experience in the K-12 education sector.
  • Demonstrated experience with employee advocacy programs.
  • Impeccable copywriting and copy editing abilities.
  • Demonstrated experience with earned media & media relations.
  • Willing to assist in a variety of projects and roles to ensure overall success of the marketing team.
  • Attention to detail and the ability to build and follow systems and processes.
  • Proficiency with Microsoft Office (Excel, PowerPoint, Word)
  • Established media relations.

 

For location-specific compensation:

California - Anticipated compensation for this position is $115-125k. Actual offer may be outside of this prediction and will be determined by education, experience, knowledge, skills, and abilities, as well as geographic location, internal equity and alignment with market data.

Colorado - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/ESiFu5FEAMtPlgGreF-Gh9ABeqm2l7LBds0rOJ7-djnjxw?e=PMH56o

Hawaii - Not hiring in this location

Illinois - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/ESiFu5FEAMtPlgGreF-Gh9ABeqm2l7LBds0rOJ7-djnjxw?e=xfIwZd

Maryland - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/ESiFu5FEAMtPlgGreF-Gh9ABeqm2l7LBds0rOJ7-djnjxw?e=Gjo8ab

Minnesota - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/ESiFu5FEAMtPlgGreF-Gh9ABeqm2l7LBds0rOJ7-djnjxw?e=BcZzdM

New Jersey - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/ESiFu5FEAMtPlgGreF-Gh9ABeqm2l7LBds0rOJ7-djnjxw?e=BcZzdM

New York - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/ESiFu5FEAMtPlgGreF-Gh9ABeqm2l7LBds0rOJ7-djnjxw?e=NiFkGX

Vermont - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/ESiFu5FEAMtPlgGreF-Gh9ABeqm2l7LBds0rOJ7-djnjxw?e=gVfOpg

Washington - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/ESiFu5FEAMtPlgGreF-Gh9ABeqm2l7LBds0rOJ7-djnjxw?e=meLOkj

Washington DC - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/ESiFu5FEAMtPlgGreF-Gh9ABeqm2l7LBds0rOJ7-djnjxw?e=S8UeOo

Benefits for this position include medical, dental, and vision insurance, HSA, employee stock purchasing plan, 401(k), PTO, holiday pay, and more. Please visit https://franklincoveybenefits.com/ for details.

 

#LI-Remote

#LI-ZS1

Unless otherwise noted, applications will be accepted for a minimum of three (3) days from the initial published date on the FranklinCovey job board, but the posting may close at any time after the specified duration.

 

Employer Information

Please visit franklincoveybenefits.com for a complete US benefits overview. Benefits may include medical, dental, or vision insurance, HSA, PTO, 401(k), holiday pay, employee stock purchasing options, or other benefits. To determine status eligibility, visit https://franklincoveybenefits.com/enroll/. 

 

For an overview of our Interview Process, please visit https://franklincovey.com/careers/working-at-franklincovey/.

 

FranklinCovey is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Please visit https://www.franklincovey.com/careers/notices-and-provisions/ for our full Equal Employment Opportunity policies and Notice and Pay Transparency Nondiscrimination Provision.

 

Direct Reasonable Accommodation requests to accommodations@franklincovey.com.

 

For our Privacy Policy, please visit https://www.franklincovey.com/privacy.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in FranklinCovey’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.