Job Application for Senior App Marketing Manager at FREENOW

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Location: We are flexible! Come and join us either in Hamburg, Berlin or Barcelona.

FREENOW empowers smarter mobility decisions helping people to move freely and cities to thrive.

Be ready to work in a multinational, diverse, highly motivated and collaborative team who strives for excellence and likes to have fun. Are you ready for your next ride?

YOUR DAILY ADVENTURES WILL INCLUDE:

Plan, implement and manage digital app marketing campaigns covering all funnel stages: awareness, acquisition, activation and re-engagement
Develop and execute digital media strategies and plans to achieve our awareness and performance targets
Be responsible for optimising campaign performance on several app advertising platforms (e.g. Google, Apple search ads, Meta, TikTok, Snapchat, Moloco and others)
Collaborate with our Marketing Analytics teams to understand the full customer journey funnel as well as all relevant KPIs within our dashboards for analysis and optimisation
Analyse audience cohorts to share performance insights on ROAS , retention and CLV.
Evaluate creatives critically and discuss new creative testing ideas with our creative team aimed at improving performance
Drive digital marketing projects and identify cross-country channel opportunities (testing publishers, new tools and exploring AI use cases for the team)

TO BE SUCCESSFUL IN THIS ROLE:

Mature hands on experience setting up and managing digital app marketing awareness and performance campaigns on all major app marketing channels including Google, Apple Search Ads, Tiktok, META, Snapchat and others
Data driven mindset with ability to analyse large data sets to derive insights and optimise your digital marketing campaigns
Direct experience working with a major MMP (Appsflyer,Adjust,Singular) and the tools they offer around fraud prevention, audience building and cohort analysis
Extensive knowledge of app marketing tracking capabilities and industry best practices through (i.e: SKAdNetwork, ATT, App Conversion tracking, Fraud Prevention,Incrementality testing,ROAS optimisation)
Experience collaborating with creative teams to generate new creative testing ideas to improve performance
Strong presentation skills when sharing campaign results and creatives insights to internal teams

BENEFITS & PERKS IN A NUTSHELL:

Flexible working arrangements	LinkedIn Learning
Sabbatical & special leave policies	WeRoad partnership
Birthday, 24th + 31st December off	Short term EU work policy
Mobility Credit	Health Insurance
Employee assistance program

Plus more local benefits depending on your work location!

DIVERSITY, EQUITY & INCLUSION:

FREENOW is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We want you to grow and evolve, bring your true self to work.

SEE WHAT OUR AWESOME COLLEAGUES SAY ABOUT US:

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Where are you located ?

In case you are not already based in these cities, would you be able to relocate to Berlin, Hamburg or Barcelona ? If yes, which one would be your preference ?

What is your earliest possible starting date? (work permit, notice period, etc.)

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Do you have experience with an MMP ( AppsFlyer or Adjust, for instance) ?

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Do you have experience working with Google, Apple Search Ads and Meta ? If yes, please elaborate if you are familiar with all of them or if just a few, name ones you are familiar with.

Please confirm your legal work authorization status. If you currently require sponsorship (or will require sponsorship in the future), please include: The type of visa or sponsorship you currently have (or will require in the future). The timing of when you will require sponsorship. Any additional information that FREENOW may need to know in determining whether or not they will be able to provide sponsorship.

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FREENOW is an equal opportunity employer and we consider qualified applicants regardless of ethnic origin and nationality, gender identity, physical and mental abilities, religion, sexual orientation, social background or age.

We only invite applicants to voluntarily and anonymously share their demographic background in order to identify areas of improvement in our hiring process. Your answers have no impact on the outcome of your application.

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Do you have a physical or mental ability or chronic condition that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning?

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Senior App Marketing Manager

YOUR DAILY ADVENTURES WILL INCLUDE:

TO BE SUCCESSFUL IN THIS ROLE:

BENEFITS & PERKS IN A NUTSHELL:

DIVERSITY, EQUITY & INCLUSION:

SEE WHAT OUR AWESOME COLLEAGUES SAY ABOUT US:

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FN Demographic Questions