B2B Content Marketing Manager
Location: Hamburg or Barcelona
As the B2B Content Marketing Manager, you'll be responsible for the strategy and creation of engaging content across all of B2B channels to open the doors to our B2B audiences and connect with them to build meaningful connections with our business customers and ultimately, to drive sales.
You will be building and leveraging the Freenow for Business brand on a global level, and fueling the user journey with your content that attracts, converts and retains our customers. You could start Monday morning writing a podcast, be publishing social media articles before lunch and presenting a channel strategy to management in the afternoon. It’s a truly diverse role needing strategic flex, and executional excellence.
YOUR DAILY ADVENTURES WILL INCLUDE:
- B2B Content strategy selecting which channels, messages and timing to use to communicate effectively with our target audiences and how to measure impact
- B2B Content creation - the production of high quality, high performing content consistent with our company’s brand , such as white papers, blogs, press releases, email marketing, messages, case studies, presentation and speaking opportunity content, as well as webcopy
- Content delivery and optimisation - coordination with a matrix of different international stakeholders to ensure transcreation and effective delivery on time, to need.
- Performance reporting - monitoring and reporting the performance of content to the Head of B2B Marketing and broader stakeholder group.
- Stakeholder management - Coordinate with our SEO agency on the creation of SEO blog content, challenge our results based on our KPIs and leverage internal SEO best practices on a monthly basis.
- Creative asset delivery is the different creative assets to be delivered with the central design team and internal B2B stakeholders
TO BE SUCCESSFUL IN THIS ROLE:
- 4+ years working content creation or copywriting experience
- Experience of working agency side or acting as an in house agency
- Knowledge of the social media landscape
- Data driven mindset
- Storytelling English language native level with a love of how language can be used to tell a compelling narrative
- AI curiosity - whilst you might not be actively using AI your workflows - an openness to experiment, learn and integrate.
BENEFITS & PERKS IN A NUTSHELL:
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Plus more local benefits depending on your work location! |
DIVERSITY, EQUITY & INCLUSION:
Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We want you to grow and evolve, bring your true self to work.
SEE WHAT OUR AWESOME COLLEAGUES SAY ABOUT US:
ABOUT FREENOW:
We are Freenow, the European taxi app with the broadest multi-mobility offering, available in 9 markets and over 180 cities. Our app gives millions of passengers the freedom to move with a wide choice of services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds and public transport.Headquartered in Hamburg and led by our CEO Thomas Zimmermann, we are on a mission to make urban mobility more efficient, sustainable and inclusive.Since July 2025 we have been part of Lyft, a global mobility platform connecting riders and drivers for billions of rides across North America and Europe. Together we are building a more caring and connected world, creating new opportunities for innovation, growth and impact.
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