Digital Marketing Manager
Location: We are flexible! Come and join us either in Hamburg or Berlin
Fixed Term 14 Months
Freenow by Lyft is looking for an experienced and highly motivated B2B Digital Acquisition Manager (m/f), to join us for an exciting 14 month maternity cover.
You will spearhead digital marketing to acquire the next generation of B2B partners for Freenow by Lyft. Working closely with our sales and marketing teams, You’ll identify, generate and nurture leads through the funnel to generate hot prospects that become high value customers across all of our European markets.
YOUR DAILY ADVENTURES WILL INCLUDE:
- Full-Funnel Lead Management: Own the strategy to identify, capture, and nurture prospects from initial awareness (MQL) to sales-ready opportunities (SQL).
- Multi-Channel Paid Media Execution: Design and manage end-to-end B2B performance campaigns across SEA, Paid Social (LinkedIn, Meta), and App platforms (Apple, Google, TikTok).
- Budget & ROI Optimization: Manage monthly acquisition budgets while analyzing cohort data (ROAS, Retention, CLV) to ensure efficient spend.
- Cross-Functional Creative Development: Partner with design and content teams to produce, test, and iterate on high-performing ad assets and landing pages.
- Advanced Targeting & ABM: Develop and execute Account-Based Marketing strategies to penetrate high-value enterprise targets.
- Data-Driven Reporting: Collaborate with Analytics teams to build dashboards and monitor the full customer journey funnel.
- Growth Testing & Innovation: Drive a rigorous A/B testing roadmap and explore emerging tech, including AI use cases and new publisher opportunities.
- Strategic Collaboration: Align with B2C UA teams help us hit all of our targets across B2B and B2C and ensure we hit market wide targets
TO BE SUCCESSFUL IN THIS ROLE:
- Data-Driven Funnel Management: You must be obsessed with the "MQL to SQL" conversion rate. Success is about understanding exactly which digital touchpoints lead to a signed contract and optimizing the journey in between.
- Ad ToolsProficiency & Experimentation: You must be comfortable working with tools including HubSpot, LinkedIn Ads, Google Search, and Apple Search Ads.
- Cross-Functional Diplomacy: You act as the bridge between Sales, Creative, and Data teams. You provide Sales with quality leads, give Creative clear performance feedback, and work with Data to ensure attribution is accurate.
- Commercial Acumen: You need to speak the language of ROI, LTV (Lifetime Value), and Pipeline. Success means proving that every Euro spent on digital marketing is directly contributing to the company's long-term revenue growth.
- Fluent English
- At least 3 years of experience working in B2B Digital Marketing lead generation
BENEFITS & PERKS IN A NUTSHELL:
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Plus more local benefits depending on your work location! |
DIVERSITY, EQUITY & INCLUSION:
Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We want you to grow and evolve, bring your true self to work.
SEE WHAT OUR AWESOME COLLEAGUES SAY ABOUT US:
ABOUT FREENOW:
We are Freenow, the European taxi app with the broadest multi-mobility offering, available in 9 markets and over 180 cities. Our app gives millions of passengers the freedom to move with a wide choice of services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds and public transport.Headquartered in Hamburg and led by our CEO Thomas Zimmermann, we are on a mission to make urban mobility more efficient, sustainable and inclusive.Since July 2025 we have been part of Lyft, a global mobility platform connecting riders and drivers for billions of rides across North America and Europe. Together we are building a more caring and connected world, creating new opportunities for innovation, growth and impact.
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