Content Marketing Manager

About FreshBooks

FreshBooks is a leading cloud-based SaaS accounting software platform built for small business owners and consistently ranks #1 easiest to use. With an emphasis on keeping things simple and stress-free wherever possible, FreshBooks makes the hard parts of running a business a little bit easier. With FreshBooks, our customers can get paid faster and spend less time on admin and paperwork, so they can focus on what they do best—growing their businesses.

At FreshBooks, we believe in human-centric connections that empower teams to do their best work. Headquartered in Toronto, Canada, our team operates in clusters across North America and Europe using a variety of working environments—remote, hybrid, and in-office—all based on what’s best for the team, collaboration, and mental well-being. We are committed to creating a supportive and flexible workplace where everyone can thrive, grow, and make an impact on small business owners and accountants.

The Opportunity – Content Marketing Manager

As a Content Marketing Manager, you will create on-brand copy and content across a number of media (long-form, blog, social, video, etc.) that drive results, challenge the status quo, and demonstrate empathy for the customer. Reporting to the Senior Content Marketing Manager, you will use copywriting, content, social strategy, and execution to solve problems and identify opportunities in Marketing that are in service of the goals of the business. You will be part of a multidisciplinary collaborative marketing team working together toward the same business and creative goals.

NOTE: This role can be worked remotely from the above location.

What You'll Do as a Content Marketing Manager

• Learn, understand, and internalize who FreshBooks’ customers and potential FreshBooks’ customers (our market) are, what motivates their behaviors, and how to communicate with them through your deliverables.
• Stay up to date in your field and with our competitive environment. What is going on with other businesses? What content marketing and social messaging are they putting out?
• Create assets including blog posts, case studies, eBooks, social media posts, newsletters, videos, infographics, and other thought leadership content to grow top-of-funnel leads and brand awareness.
• Leverage search data, industry best practices, and SEO tools to inform strategy and develop the content calendar.
• Ensure writing style and messaging are developed and maintained with a customer-centric point of view.
• Advise content creators (freelancers) on brand consistency across content.
• Assign and manage workflow of delivery with external freelancers.

What You'll Bring to the Role

• 3+ years of experience in building content strategy and content creation.
• Strong writing skills and the ability to create and shape verticalized messaging.
• Experience executing on content for a variety of content types (e.g., blog posts, eBooks, case studies, video scripts, newsletters).
• Ability to conduct market, competitor and persona research to gather insights and assess market opportunities.
• Proficiency in crafting compelling and effective value propositions and messaging.
• Strong writing, communication, presentation development, and delivery skills.
• Ability to work collaboratively across functional teams with varying levels of direct or indirect reporting structure.
• Familiarity with Google Analytics, Google Suite, Jira/Confluence, WordPress, Ahrefs, Surfer, Airtable, etc.

You'll Stand Out If You Bring Experience In

• Writing accounting focused content or for an audience of accountants.

Why FreshBooks?

At FreshBooks, every team member knows their voice is heard and their contributions matter, making a difference in the lives of millions of small business owners and accountants worldwide. Grow your career, work on projects that excite you, and thrive in a supportive and collaborative environment.

Perks & Benefits

• 🩺 Comprehensive health and wellness benefits. Including a retirement savings program or pension plan matched to your local office, stock options for every full-time employee, generous time off, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits, fertility and gender-affirming benefits dependent on your region, and more.
• 📚 Perks that matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your local cluster.
• 🌱 Working environments to help you thrive. Beautiful office spaces welcome you in Toronto, Amsterdam, and San Luis Potosi. If you don't have access to a FreshBooks office, you receive a home office credit to set up your home office. We are committed to creating supportive and flexible environments to support the best interests of the team, collaboration, and mental well-being.
• 🤗 Supportive peer group, mentors, and leaders. We care about each other across the organization and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact. 
• 🚀 Accelerated growth. Comprehensive company onboarding, career development through continuous coaching, training, and learning on the job.

Closing

Even if your experience doesn't meet every bullet on the above lists, we'd love to learn more about you and why you think FreshBooks is the next step in your career.

FreshBooks is an equal-opportunity employer. We do not discriminate based on gender, religion, race, mental disability, sexual orientation, age, or any other status. All applicants are considered based on their qualifications and merits. At FreshBooks, we inspire an environment of mutual respect and we believe diversity and inclusion are crucial to our success.

FreshBooks provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us by phone at 1-416-780-2700 and/or email at accessibility@freshbooks.com.