Head of Marketing and Growth

Frontera Health is revolutionizing pediatric healthcare by developing a cutting-edge, tech-enabled platform that delivers essential therapies to rural families. Our platform leverages AI/ML to create a robust video-based data model for early intervention and developmental disorders. By collaborating closely with parents, caregivers, and clinical partners, we’re bridging the gap in access to care, improving health equity, and providing personalized treatment plans. Backed by leading investors like Lightspeed and Lux, Frontera Health is poised for rapid growth.

Our ABA direct services are designed to meet the unique needs of children in underserved communities, providing them with the support and resources they require to reach their full potential. We are passionate about ensuring that every child, regardless of their location or socioeconomic status, has access to high-quality healthcare. By leveraging our technology platform and partnering with local providers, we are able to deliver effective ABA therapy to families who may otherwise have limited access to these essential services.

The Role: Head of Marketing & Growth

As the Head of Marketing & Growth, you will own and execute all marketing initiatives, driving both brand presence and product adoption. This is a high-impact, early-stage role requiring a strategic visionary who thrives in ambiguity and can build a comprehensive marketing function from the ground up. You will translate our pioneering technology into compelling market offerings, positioning Frontera Health as a leader in pediatric healthcare and catalyzing our rapid growth.

Key Responsibilities

• Strategic Leadership & Execution:

  • Define and execute a holistic marketing and growth strategy aligned with Frontera Health’s mission and business objectives.
  • Develop a comprehensive roadmap that integrates brand, product, digital, and growth marketing initiatives.

• Market Research & Competitive Analysis:

  • Conduct in-depth market research to identify opportunities, understand customer needs, and assess the competitive landscape in pediatric early intervention and developmental disorders.
  • Leverage insights to inform targeted marketing campaigns and growth initiatives.

• Brand & Messaging:

  • Craft clear, compelling, and consistent messaging that resonates with diverse audiences including parents, caregivers, healthcare providers, and payers.
  • Elevate Frontera Health’s brand presence in the market and position the company as a thought leader in tech-enabled pediatric healthcare.

• Go-to-Market Strategy & Execution:

  • Build and execute go-to-market plans for new product launches and service expansions, ensuring alignment with overall business growth strategies.
  • Drive customer acquisition and engagement through innovative digital and traditional marketing channels.

• Cross-Functional Collaboration:

  • Partner closely with product management, clinical teams, sales, and external partners to ensure a unified approach to market entry and growth.
  • Work collaboratively to integrate marketing strategies with overall business operations.

• Performance Measurement & Optimization:

  • Establish key performance indicators (KPIs) to track the effectiveness of marketing campaigns and growth initiatives.
  • Utilize data-driven insights to continuously optimize marketing efforts and adjust strategies for maximum impact.

• Team Building & Leadership:

  • As the first marketing hire, lay the groundwork for a scalable marketing organization.
  • Build, mentor, and inspire a high-performing marketing and growth team as the company expands.

Qualifications

• Proven track record in building and scaling comprehensive marketing functions from the ground up, in high-growth and/or startup environments.
• Deep understanding of the healthcare industry, with a preference for experience in pediatrics, early intervention, or behavioral health.
• Demonstrated success in integrating product, brand, digital, and growth marketing to drive significant business outcomes.
• Strong analytical skills with the ability to leverage data for strategic decision-making.
• Exceptional communication and storytelling abilities, capable of conveying complex ideas to diverse audiences.
• Experience working with AI/ML-powered products is a significant plus.
• Entrepreneurial mindset with the ability to thrive in a fast-paced, ambiguous environment.

Desired Traits

• A deep passion for improving the lives of children and families, particularly those in underserved communities.
• Strategic thinker with a creative approach to solving challenges.
• Strong leadership skills and a collaborative approach to working with cross-functional teams.
• Resilience and adaptability in a dynamic, rapidly evolving environment.

Why Join Frontera Health?

• Innovative Impact: Be at the forefront of transforming pediatric healthcare through cutting-edge AI/ML technology.
• Meaningful Work: Play a pivotal role in ensuring every child, regardless of background, has access to high-quality healthcare.
• Growth Opportunity: Join a high-growth company backed by top investors, with ample opportunity to build and lead a world-class marketing team.
• Collaborative Culture: Work alongside a talented and passionate team dedicated to making a real difference in rural communities.
• Competitive Compensation: Enjoy a competitive salary and benefits package while driving impactful change.

Join us in building the future of pediatric healthcare and making a lasting difference in the lives of children and families across underserved communities.

Frontera Health, Inc. is committed to creating and maintaining a diverse, equitable, and inclusive workplace where everyone feels valued, respected, and has the opportunity to thrive. We believe that our differences make us stronger and that all employees, regardless of their background, experiences, or abilities, contribute to our success.

We are committed to:

• Providing equal employment opportunities to all qualified individuals, without regard to race, color, religion, sex, national origin, disability status, sexual orientation, gender identity or expression, age, genetic information, veteran status, or any other characteristic protected by law.
• Fostering a culture of inclusion and belonging where everyone feels valued and respected.
• Providing reasonable accommodations to employees with disabilities.
• Continuously learning and improving our DE&I practices.

We will achieve this commitment by:

• Recruiting and hiring a diverse workforce that reflects the communities we serve.
• Creating and maintaining an inclusive work environment that is free from discrimination and harassment.
• Actively listening to and addressing the needs and concerns of all employees.

We believe that diversity, equity, and inclusion are essential to our success as a company and to our mission of serving the pediatric behavioral health community. We are committed to continuous improvement in this area and welcome feedback from all employees.