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Market Development Lead

Remote

Frontera Health is revolutionizing pediatric healthcare by developing a cutting-edge, tech-enabled platform that delivers essential therapies to rural families. Our platform leverages AI/ML to create a robust video-based data model for early intervention and developmental disorders. By collaborating closely with parents, caregivers, and clinical partners, we’re bridging the gap in access to care, improving health equity, and providing personalized treatment plans. Backed by leading investors like Lightspeed and Lux, Frontera Health is poised for rapid growth.

Our ABA direct services are designed to meet the unique needs of children in underserved communities, providing them with the support and resources they require to reach their full potential. We are passionate about ensuring that every child, regardless of their location or socioeconomic status, has access to high-quality healthcare. By leveraging our technology platform and partnering with local providers, we are able to deliver effective ABA therapy to families who may otherwise have limited access to these essential services.

The Role

We are seeking a mission-driven Market Development Lead to build and execute our local market strategy in New Mexico. You will be responsible for driving Qualified ABA referrals through deep community engagement, partnerships, and outreach across a wide range of pediatric care stakeholders; from schools and daycares to physicians, therapists, universities, and other specialists embedded in the NM behavioral health ecosystem.

This is a relationship-first, on-the-ground role that requires strategic thinking, hustle, and a love for connecting people and solving problems. You’ll help define and grow our brand presence across the state, develop lasting relationships with key referral sources, and collaborate closely with internal teams to ensure our clinical offerings meet the needs of families and partners in the region.

Responsibilities

  • Develop and execute a local market strategy to grow qualified ABA referrals in New Mexico
  • Conduct ongoing market research and analysis to understand referral dynamics, community needs, and partnership opportunities
  • Build and maintain strong relationships with key stakeholders, including pediatricians, schools, daycares, early intervention programs, universities, psychologists, and community organizations
  • Represent Frontera Health at community events, conferences, and partner meetings across the state
  • Lead and support new market launches in New Mexico by cultivating partnerships and building brand awareness in target regions
  • Organize and lead local events and community-building efforts that establish Frontera as a trusted, mission-aligned partner
  • Partner cross-functionally with clinical, operations, marketing, and product teams to ensure local market insights inform company strategy
  • Track performance against referral and engagement goals and iterate strategy based on learnings

Qualifications

  • 5+ years of experience in community development, sales, outreach, or partnerships, ideally in healthcare, medical sales, or related fields
  • Proven experience driving growth through strategic relationships and partnerships
  • Deep knowledge of the New Mexico community & local culture 
  • Must actively reside in New Mexico
  • Proven ability to travel extensively (30%-50%)
  • Experience organizing events, conferences, or community-building initiatives
  • Strong interpersonal and communication skills; you are energized by meeting people and building authentic relationships
  • Highly organized and self-motivated, with the ability to prioritize and execute in a fast-moving environment
  • Willingness and ability to travel regularly within New Mexico
  • Passion for improving access to care for families and children

Preferred Backgrounds

  • Healthcare, medical sales, or pharmaceutical sales
  • Real estate or field-based community development
  • Event planning or public engagement
  • Familiarity with ABA, early intervention, or special education programs

Why Frontera Health New Mexico

  • Join a fast-growing, mission-driven company improving pediatric care access across the U.S.
  • Help shape our growth in one of our most important markets
  • Work with a passionate, collaborative, and supportive team
  • Competitive compensation and benefits package
  • Opportunity to make a lasting impact on the lives of children and families in New Mexico

Frontera Health, Inc. is committed to creating and maintaining a diverse, equitable, and inclusive workplace where everyone feels valued, respected, and has the opportunity to thrive. We believe that our differences make us stronger and that all employees, regardless of their background, experiences, or abilities, contribute to our success.

We are committed to:

  • Providing equal employment opportunities to all qualified individuals, without regard to race, color, religion, sex, national origin, disability status, sexual orientation, gender identity or expression, age, genetic information, veteran status, or any other characteristic protected by law.
  • Fostering a culture of inclusion and belonging where everyone feels valued and respected.
  • Providing reasonable accommodations to employees with disabilities.
  • Continuously learning and improving our DE&I practices.

We will achieve this commitment by:

  • Recruiting and hiring a diverse workforce that reflects the communities we serve.
  • Creating and maintaining an inclusive work environment that is free from discrimination and harassment.
  • Actively listening to and addressing the needs and concerns of all employees.

We believe that diversity, equity, and inclusion are essential to our success as a company and to our mission of serving the pediatric behavioral health community. We are committed to continuous improvement in this area and welcome feedback from all employees.

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