Senior Product Manager
Frontera is reimagining how children with autism and other behavioral health needs get the care they deserve. We bring together world-class clinicians, technologists, and autism specialists to build cutting-edge AI tools that help care teams work smarter and spend more time with the children and families who need them most.
Our platform is HIPAA-compliant and designed for the real-world needs of behavioral health teams - from psychologists to ABA therapists. By combining evidence-based care with powerful technology, we’re expanding access to high-quality services for families everywhere.
Our Mission
Frontera exists to close the care gap: every child, no matter where they live, should be able to access effective behavioral healthcare.
Frontera is seeking a Senior Product Manager to lead product strategy and execution for our Direct-to-Parent (D2P) experience - a parent-facing application that helps families navigate the nuanced, often overwhelming autism care journey.
This role is deeply outcome-oriented and user-driven. We are looking for someone who combines strong product judgment, deep user research instincts, and growth awareness with the ability to ship practical, high-impact solutions in ambiguous environments.
You will own complex product initiatives across user experience, engagement, activation, and retention - working at the intersection of AI-powered guidance, behavioral health content, and caregiver decision support. You will partner closely with Engineering, Design, Clinical, and Growth/Marketing teams to build experiences that families trust and return to.
This role is ideal for someone who is equally comfortable conducting user discovery, shaping product direction, and driving execution - not just managing processes, but creating clarity and momentum where none exists.
What You’ll Do
- Own outcomes - not just features - for the D2P product experience, including activation, engagement, retention, and user trust metrics
- Lead zero-to-one and iterative initiatives across the parent journey, from onboarding and guidance to ongoing support and decision navigation
- Conduct and drive deep user research with parents and caregivers, translating insights into product direction and prioritization
- Develop a strong understanding of caregiver needs, emotional context, and behavioral health decision workflows
- Partner closely with Growth and Marketing to align product experience with acquisition, lifecycle, and engagement strategies
- Design and iterate on user journeys, funnels, and engagement loops in a B2C and B2B2C context
- Collaborate with Engineering and ML teams to deliver technically sound, scalable solutions that incorporate AI-driven guidance and personalization
- Make clear scope and tradeoff decisions across speed, quality, safety, and user impact
- Use qualitative research, behavioral data, and experimentation to continuously improve product performance
- Drive cross-functional alignment through direct engagement and strong product thinking - not process alone
- Identify gaps, risks, and unclear ownership and proactively resolve them to keep teams moving
What You’ll Bring
- 5+ years of product management experience, with meaningful experience in B2C or B2B2C products
- Strong user research and discovery skills - you know how to uncover real needs, not just stated preferences
- Experience building and optimizing user journeys, onboarding flows, and engagement funnels
- Exposure to growth, lifecycle, or product marketing partnerships
- Demonstrated ability to drive ambiguous initiatives independently from problem definition through adoption
- Strong product judgment and comfort making tradeoffs with imperfect information
- Technical fluency and comfort working closely with Engineering and ML teams
- Track record of owning outcomes end-to-end, not just shipping features
- High intellectual curiosity and systems thinking
- Collaborative leadership style grounded in trust, humility, and accountability
- Clear, direct communicator focused on team and user outcomes
Bonus Qualifications
- Experience building products for parents, caregivers, or patient populations
- Background in healthcare, behavioral health, digital health, or regulated environments
- Experience with AI-powered or personalization-driven products
- Experience partnering closely with Growth, Lifecycle, or Product Marketing teams
- Familiarity with trust-sensitive UX and high-emotion user journeys
- Spanish/English bilingual
We have determined a salary range for this position that takes into account several factors including experience, knowledge, education, skills, and abilities. Please note that the salary information is a general guideline and the exact salary will be determined based on the individual’s qualifications and experience, with consideration given to the factors listed above. All full-time employee benefits include a stake in shared success through stock options, health benefits, 401(k) plan, and 4 weeks of PTO per year.
Annual Salary
$160,000 - $190,000 USD
Why Frontera?
- Opportunity to be at the forefront of innovation in pediatric healthcare.
- Work on challenging and impactful projects that leverage cutting-edge technologies.
- Collaborate with a talented and passionate team in a fast-paced and dynamic environment.
- Make a real difference in the lives of children and families in rural communities.
- Competitive salary and benefits package.
Join us in building the future of behavioral healthcare!
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