Back to jobs

Director of Content & Brand

United States

About the Role:  

We’re looking for a highly strategic yet hands-on Director of Content and Brand to lead our content strategy and execution. In this dual role, you’ll not only define our brand voice and content strategy but also actively contribute to creating compelling copy that connects with our audience. You’ll oversee a team of talented copywriters, driving collaboration and excellence to elevate our brand presence across all platforms.

Specific responsibilities:

  1. Content Strategy & Brand Development:
    • Define and maintain the brand voice and tone across all brands and channels (e.g., website, email, social media, product pages).
    • Develop and execute content strategies that align with our brand vision, business goals, and audience needs.
    • Create comprehensive content brand guidelines to ensure consistency in all communications, including:
      • Highlighting the voice of the customer to inform tone and messaging.
      • Establishing clear reasons to believe that reinforce trust and brand authenticity.
      • Defining brand tone and voice to connect meaningfully with diverse audience segments.
  2. Hands-On Content Creation:
    • Write and edit high-impact copy across multiple digital channels, including:
      • Website, email, SMS, paid advertisements, and banner ads.
    • Tailor content for Direct-to-Consumer (D2C), B2B, and B2B2C audiences.
    • Partner with teams across Marketing, product, and design to ensure copy is compelling, on-brand, and optimized for performance.
  3. Team Management:
    • Lead, mentor, and inspire a team of copywriters, fostering creativity and growth.
    • Review and provide constructive feedback on team deliverables to ensure quality and alignment with strategy.
  4. Cross-Functional Collaboration:
    • Align with Senior Leadership: Work closely with executive leadership to align content strategies with overall business goals, contributing to the company’s vision and growth trajectory.
    • Communicate Effectively: Clearly communicate content vision and decisions to stakeholders across the organization, ensuring alignment and buy-in from key decision-makers.
    • Partner with Marketing & Data Teams: Collaborate with integrated marketing marketing to analyze user behavior and performance metrics, driving actionable insights and design improvements.
  5. Innovation & Industry Leadership:
    • Stay Ahead of Trends: Keep up-to-date with the latest content trends, tools, and best practices, particularly in e-commerce and health tech.
    • Encourage Team Growth: Foster a culture of continuous learning within the content team, encouraging experimentation and pushing creative boundaries.
    • Use analytics and performance metrics to measure the effectiveness of content and make data-driven improvements.
    • Stay updated on industry trends and competitors to continuously innovate our content approach.

What you’ll need:

  • Minimum of 8+ years of experience in content creation, brand strategy, or editorial roles, with prior experience in e-commerce and digital channels.
  • Proven expertise in creating and implementing brand guidelines.
  • Exceptional writing, editing, and storytelling skills with a strong portfolio showcasing work across digital channels like email, SMS, paid ads, and website.
  • Experience tailoring copy for D2C, B2B, and B2B2C audiences.
  • Experience managing and mentoring a team of writers.
  • A deep understanding of SEO, content marketing, and performance-driven copywriting.
  • A passion for health and wellness brands and the ability to translate that into engaging content.
  • Strong project management and organizational skills, with the ability to juggle multiple priorities and deadlines.

Compensation, Benefits, & Additional Details:

At Health-E Commerce, our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.  Final compensation is evaluated on various factors which include but aren’t limited to experience, skills, internal equity among peers, and geographic location. 

  • Compensation: $130,000-160,000
  • Discretionary Annual Bonus Eligibility: Up to 20%
  • Medical, Dental, Vision, and 401K with a company match
  • Dependent Care, FSA & HSA accounts
  • Paid Parental & Bonding Leave
  • Flexible PTO & office closure on all major holidays
  • Monthly wellness & internet reimbursements
  • Professional development including certification support & leadership coaching
  • Mental Health resources
  • 100% remote within the United States
  • Must be able to work EST hours


About Health-E Commerce: 

Here at Health-E Commerce, we are a consumer health and wellness advocate and online retailer headquartered in New York, NY. Since 2010, we have launched direct-to-consumer e-commerce brands aimed at simplifying the U.S. tax-free healthcare market and helping everyday Americans and companies benefit better from workplace benefits, wellness and health spending programs. 

Our portfolio consists of four brands — FSA Store, HSA Store, WellDeserved Health and Caring Mill.  Health-E Commerce is an HIG Capital portfolio company. HIG is a leading investment firm with ~$64 billion in AUM and over 125 active portfolio companies. 

 

Apply for this job

*

indicates a required field

Resume/CV

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...

Please confirm your location from the options below: Arkansas, California, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, Kansas, Maine, Maryland, Massachusetts, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, and Wisconsin.   

Select...
Share a portfolio showcasing your exceptional writing, editing, and storytelling skills across digital channels like email, SMS, paid ads, and websites.*

Accepted file types: pdf, doc, docx, txt, rtf

Select...

U.S. Standard Demographic Questions

We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.
Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in FSAStore.com’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.