Search Engine Marketing Manager

Search Engine Marketing Manager

Location: New York City — hybrid (Mon, Wed, Thurs in-office)
Reports to: CMO
Team: Marketing

WHO WE ARE

Furniture.com is building the most intelligent furniture shopping platform on the planet. We don’t sell furniture. We help people find it better. We are a technology company in the service of furniture. A creative industry, with a consumer base that really cares about the decisions they make. 

With over 2 million products from 60+ trusted brands, our AI-powered search platform connects shoppers with the right pieces—based on style, space, budget, and intent—without the 15-tab madness of traditional furniture search, discovery and shopping.

ABOUT THE ROLE

Furniture.com is looking for a seasoned Search Engine Marketing leader to own the strategy, performance, and growth of our SEM program. This is a high-impact, hands-on role where you’ll drive the evolution of Paid Search across Google, Bing, Shopping, and emerging platforms.

You won’t be inheriting someone else’s playbook — you’ll be writing it. We’re not here for "efficient." We’re here to make Paid Search outperform everything else in the stack. If you live in the data, love to test, and know how to scale what's working, you’ll thrive here.

This isn’t a “set-it-and-forget-it” SEM role. It’s a strategic driver’s seat—with your hands still on the wheel, or rather the keys.

WHAT YOU’LL DO

• Own strategy, execution, and performance of SEM and eventually shopping campaigns (Google Ads, PMax, DSA, Bing, etc.)
• Run the show across campaign builds, scaling, and optimization—it’s still a hands-on role
• Be the source of truth on CAC, ROAS, LTV, and full funnel paid performance where required.
• Partner closely with analytics to turn data into direction, fast
• Lead search creative testing, landing page insights, keyword segmentation, and audience refinement
• Build smart experiments, kill what doesn’t work, scale what does
• Stay sharp on channel updates, category trends, and competitive moves
• Communicate what matters: performance wins, learning loops, and what we do next

WHO YOU ARE

• 4+ years hands-on running SEM at scale (must include Google Ads, Shopping, PMax)
• Obsessed with data. You love the numbers, and the numbers love you back
• Deep knowledge of performance metrics, measurement frameworks, and attribution models
• Fluent in CAC, LTV, blended ROAS, incrementality, and how they tie to business outcomes
• Strong experience in eCommerce, marketplaces, aggregators, or product-led platforms
• Familiarity with GA4, GTM, Looker, SQL or BigQuery is a plus, but analytics instinct is a must
• Strong communicator — crisp with execs, collaborative with peers, clear with vendors
• Bonus points: Paid Social experience (Meta, TikTok, YouTube)
• Comfortable in fast-moving environments, ambiguity, and building the new playbook

WHY THIS ROLE MATTERS

Paid Search is the engine that powers demand capture—and your work will directly impact growth. You’ll help turn searchers into shoppers, clicks into confidence, and queries into revenue. In a $264B category that’s still figuring out digital, this role is an unfair advantage.

WHAT YOU GET

• A category-defining platform with big tailwinds and zero ego
• Autonomy, ownership, and actual influence
• Sharp teammates across product, design, and data
• Competitive salary, bonus, and benefits
• The chance to reshape an industry and define what search-driven commerce really looks like

Compensation range : $105,000 - $120,000