Marketing Associate (Grab & Go, Foodservice)

Title: Marketing Associate (Grab & Go)
Location: Solon, Ohio
Company: Fortune 100 Food & Beverage Manufacturing (FuseGlobal has worked with this company for 20 years)
Initial term: 6 months (position expected to run longer)
Schedule: Monday- Friday, 8:30am-5p EST

POSITION SUMMARY: 

The Marketing Associate will support growth of the Grab & Go business in Out-of-Home with development of marketing objectives, go-to-market strategy, and tactical execution. They will focus on executing the category plans with a strong focus on channel strategy, portfolio management, digital marketing execution and sales support. They will manage daily activities relevant to the success of the categories and brands.

PRIMARY RESPONSIBILITIES:

• Execute B2B business and marketing strategy business including:
• Develop and execute day-to-day tactical Product Marketing plans for the brands.
• Execute communications and sales strategy leveraging industry insights, cross-functional team inputs, and sales data.
• Manage portfolio including product innovation and renovation project management, digital shelf asset development, website and product web pages, sales tools (brochures, sell sheets, creative assets).
• Utilize strong strategic and communication skills and ability to assemble and motivate cross-functional teams including channel marketing, PD, R&D, sales, finance and supply chain to accomplish product innovation, renovation, and go-to-market plans.
• Partner with external agency on marketing strategy, asset development and marketing tactical execution.
• Support marketing budget management to align with business objectives and deliver clear ROI.
• Distributor marketing: collaborate with cross-functional team to analyze sales data and assess opportunities across distributor outlets, strategy development, and tactical execution.
• Assess e-commerce opportunities and align with digital team on executing solutions.
• Sales Execution and Support
• Collaborate with commercial development and sales operations to identify challenges and opportunities and developing plans to drive positive results.
• Coordinate with sales operations team on lead generation process including follow-up, communication with leads, ensuring end-to-end ROI.
• Develop brand messaging, training, and tools for sales to drive internal clarity and commitment.
• Updating Grab & Go sales tools (brochure, sell sheets, etc.) to reflect up-to-date insights, retail brand guidelines, target demographic data.
• Perform other duties as assigned.

 

REQUIREMENTS:

• MBA degree preferred, BA or equivalent experience required.
• Ability to effectively communicate with all levels of the organization and cross functional teams.
• Highly organized showing attention to detail and with a proven ability for multi-project management
• Highly motivated self-starter with a bias for action and focused on driving business results.

 

EXPERIENCE:

• Minimum 5 years marketing experience required.
• 2 years of experience in foodservice sales/marketing or equivalent preferred
• Strong quantitative skills and ability to analyze sales data and marketing metrics
• Successful end-to-end project management (strategy to execution) experience required
• New product development and launch experience preferred.
• Experience in interpreting market, operator, and consumer insights to drive business and communications.
• External agency management a plus
• Digital Marketing experience a plus

COMPENSATION AND BENEFITS:

• $39.90 per hour + overtime
• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Disability insurance
  
  

ABOUT FuseGlobal:
FuseGlobal is a partnership of people and brand-leading companies, working together to make things run better. For 25 years we have brought functionality to complex business and production processes and supply chains, resulting in enterprises that run smarter and more sustainably. Interested in digital manufacturing, industrial engineering, supply chain management, all-things tech, and energy & the environment? This is where we live. Engage with us!

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